Audience Development Strategy posts focus on how to drive more website traffic through organic and paid sources, including search and social. You’ll also learn how to convert website visitors into email subscribers.
Facebook may be releasing a content-recommendation initiative, reports Digiday. If this is the case, the social media giant will be following the moves of other socially-involved websites like Yahoo and
Are you surprised by the title of this article? Some would believe that organic ads work better than paid, but according to eMarketer, that isn’t the case.
Publishers have taken to Twitter because the social platform is a micropublishing site — something directly aligned with the activities of digital publishers.
Twitter has been a valuable tool in
Increase clicks and revenue by testing out these six different email templates
One feature of using a publishing and marketing system like the Mequoda System is that you get access to
New experiences may help get the attention of audience. Hearst will be providing a new experience to New Yorkers with the release of its new pop-up magazine TrendingNY, reports FishbowlNY.
YouTube is the second largest search engine in the world. That fact should be promising to anyone with video content, especially if it’s interesting and engaging.
Content marketing isn’t the new thing anymore. Many digital publishers and digital marketers have gotten on board with content marketing, and many others plan on doing so.
The publishing business is being adopted by brands and advertising agencies alike. Now, with the help of a solid website strategy and good content, the opportunities to build communities are
Facebook can be a major source of referral traffic, as long as the content is high quality and clearly not spam.
Publishers like POLITICO and Salon recognize that interaction with