Audience Development Strategy posts focus on how to drive more website traffic through organic and paid sources, including search and social. You’ll also learn how to convert website visitors into email subscribers.
MediaBistro.com's 10,000 Words blog reports that analysts at Shareablee have released their rankings for publishers' social media performance. The June list is the company's first in what will be a
Women's Wear Daily recently interviewed Time Inc. Executive VP and Chief Content Officer Norman Pearlstine about a wide range of digital magazine industry topics, including native advertising, technology's impact on
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Erstwhile British "Internet tabloid" The Kernel will relaunch in August as The Daily Dot's weekend magazine. Digiday reports that The Kernel will report on current
Computer and electronics company CDW has launched an Apple Newsstand app for its consumer magazines, Talking New Media reports. Of CDW's four magazines – BizTech, FedTech, StateTech, and EdTech –
In what is likely a good example of it, Ad Age recently ran a piece on producing evergreen content, providing tips and a "quick checklist" toward attracting better visitors and
SimpleReach CEO Edward Kim writes in a recent Ad Age column that digital publishers must transcend the "analog values" that inform a prevailing aversion to paid promotion of content. Kim
Time.com's bounce rate is down 15% since adopting continuous scrolling for its content, the Poynter Institute reports. In addition, after its March redesign, the site saw a 21% jump in
TheWeek.com is shattering traffic numbers. According to comScore, the site drew 7.7 million unique visitors in May. For its part, Google actually registered 10 million uniques. The success has come
As publishers wrestle with engagement for visitors coming in from the side doors of search and social, some are focusing resources on their homepages, which the most loyal readers still
Publishers like New York Magazine and Business Insider are finding out what Mequoda Members have known for a while: Updating and repackaging content is a strong strategy.