Audience Development Strategy posts focus on how to drive more website traffic through organic and paid sources, including search and social. You’ll also learn how to convert website visitors into email subscribers.
More attention to detail would help improve the reader experience and lift response.
Many years ago my father bought a boat and was soliciting ideas for names. My brother jokingly suggested “Drug Money,” not because my father was into anything seedy, but because he had spent his entire career in the pharmaceutical industry, which was lucrative
Introducing the Mequoda Print Linkage Index (PLI) – a Simple Calculation that Measures How Effectively a Publisher Uses their Print Product to Drive Website Traffic
All publishers must have a plan for driving website traffic, whether that’s to beef up page views or to get people to purchase products, including access to a membership website.
A Long List of Cool Free Tools that will Help with SEO, SEM and Link Building
Have you heard of John Alexander and Robin Nobles from Search Engine Workshops? They are search engine optimization experts who conduct live SEO workshops all over the US and Canada.
Top Chef, Iron Chef, Rachel Ray, Bobby Flay—seems like America’s new favorite hobby is cooking. Publisher Cook’s Illustrated is also in the mix with a TV Show, a website network and a free email newsletter, which we’ll put to test today in this review.
10 Guidelines for Designing Effective Email Newsletters
While success or failure of an email newsletter should be directly tied to bottom line goals (like sales, revenue, etc.), there are some things that can help—or hurt—a newsletter’s chances of achieving those goals.
We’ve developed 10 guidelines for designing an effective email newsletter that we will use to analyze
How the business media giant capitalizes on 37 free email newsletters and email alerts
Forbes.com has a highly sophisticated email system based on its 37 free email newsletters and email alerts. Visitors to the site can sign up for free email newsletters in a variety of topics.
They can also sign up for single-story alerts by subject.
Why Harvard Health Publications includes press releases in its email marketing mix
Harvard Health Publications makes its email newsletter subscribers feel like privileged members of the fourth estate.
As part of its email marketing strategy, the publisher sends out only four email messages monthly, often mailing a modification of its press releases to the 50,000 subscribers to
Jeanne S. Jennings in an online marketing consultant specializing in email marketing. She has developed more than 170 email publications for Reed Business Information U.S., Congressional Quarterly, KCI Communications, and numerous other companies. She publishes The Jennings Report, a free email newsletter for email marketers and also writes an ‘Email Marketing Column’ for Clickz.com.
Today, the challenges of email newsletter marketing are similar.
Unfortunately, many Internet marketers spend too much time building the number of names on their list. But they don’t devote enough effort to assuring that their existing subscribers actually receive and open their email newsletter.
The math is simple but bone-chilling: If you’re sending a regular email newsletter
Online sales represented a tiny 2.2 percent of total retail sales in the first quarter of 2006. That means publishers who want to prosper selling ancillary products to consumers should look to broaden their retail distribution channels rather than simply posting additional product offers on their e-commerce websites.
Online Publishing Jobs
Are you looking to use your extensive experience in email marketing to make a significant impact on the growth of an email marketing channel at a leading online retailer? Socrates Media (owner of Socrates.com, CompleteLandlord.com, RentSlicer.com and several sites under development) is looking for an experienced marketer who will be recognized as our
If breaking up is hard to do, your email newsletter could be hurting your reputation
Has this ever happened to you? You sign up for someone’s f*r*e*e email newsletter, then discover that you don’t like it or don’t have time to read it, and you can’t get off the distribution list?
That happened to me. I get
Most Mequoda operators publish a variety of print information products. These books, magazines, newsletters and reports present an ideal opportunity to drive targeted website traffic to a Mequoda Internet Hub.
A lot of publishers accomplish the first two steps in an Earned Media Campaign of using PR to drive traffic and do it very well, meaning that they’ll do something newsworthy and then they’ll do an okay job—or even a terrific job—of getting the story picked up by the bigger media outlets.
But many publishers—even the
In any 12-month period, one out of four subscribers to a free Agora Financial email newsletter eventually buys something.
But after 90 days, if a subscriber has not clicked back to an Agora marketplace website to buy or at least consider an upsell product, that subscriber is dropped from the list and must re-subscribe in order
Some online PR distribution services are free, and some are paid.
On the Internet, press releases take on new meaning. They provide search-engine visibility—an additional marketing opportunity that only some industries have figured out. Now that the public can read press releases directly on Internet news portals such as Yahoo! News or MSN News, it’s becoming
If you’re a writer or an editor, the best person to do the search engine optimization of your website is you. Hiring a search engine optimization firm to consult with you is fine, but trying to delegate search engine optimization to others is generally a mistake.
For content-driven, periodical websites, the day-to-day work of search engine
Audience development with the help of online PR
We see lots of publishers that still don’t understand how to integrate the Internet into their marketing operations. They understand the importance of coming up with a free giveaway, they understand the value of publicizing it, but they don’t understand how to convert website traffic into customers. Basically,
In our new Special Report Making the Most of PR and Earned Media, we learned that using public relations to drive website traffic and build relationships with an audience is rather simple on its face—so simple, in fact, that many publishers don’t “get it.”
The Mequoda Search Engine Optimization (SEO) Process: A Simple, Seven-Step Process for Writers and Editors Who Want to Take Control of Website Search Engine Optimization (SEO) and Have Their Content Found
We know that search engines are one of the most important customer-acquisition tools available to publishers in this new multi-platform, or Internet-centric, era of publishing.
But working through the creative-yet-extremely-scientific process of search engine optimization can be a nightmare for most publishers.
Someone has just signed up for free access to your site, or they’ve just purchased a product from you. How do you reinforce the positive experience they’ve had on your site and peak their interest in coming back for more?
In the confirmation email you send your newfound customer, be sure to pitch them again on
Here are five project management tips pulled from a Mequoda Special Report titled 10 Steps to Manage a New Website Launch, by Steve Laliberte, president of iProduction and a contributing editor for Mequoda.
When you’re a designer or a developer working in a small company, you learn to look for bright ideas wherever you hear of them. Vitamin is one such idea. With the tagline “a resource for web designers, developers and entrepreneurs,” Vitamin is an excellent website for good, helpful suggestions.
Discover how one savvy Internet marketing professional increased her targeted website traffic beyond her wildest dreams and generated 252,978 new email newsletter subscribers worth more than $3 million. Learn the simple steps she took to get on TV and drive targeted website traffic to her niche media website.
Internet marketing professionals, users, email services providers and Internet service providers are all winners with AOL and Yahoo!’s plan to provide legitimate email senders a premium delivery email plan that guarantees their mail makes it to the inbox.
Discover the simple, keyword-driven Internet Strategy that hundreds of savvy authors, publishers and other information marketers are using to transform their books, magazines or newsletters into multi-million dollar niche media empires.
Keyword Marketing Clusters (groups of similar phrases used by people to search for information on the Web about a particular topic) are a driving force
Internet Marketing System guidelines for conversion architecture
Many publishers can accomplish an Earned Media Campaign using PR to drive traffic and do it very well, meaning that they’ll do something newsworthy and then they’ll do an okay job—or even a terrific job—of getting the story picked up by the bigger media outlets.
SI.com Internet Marketing System Review
As we’ve mentioned before, a press release, tv spot, or any other type of public relations outreach should always include promoting a free product. Whatever the item a publisher decides to give away, it should be linked to a dedicated landing page with a strong conversion architecture that requires the visitor
BHG.com Internet Marketing System Review
Getting on TV is just one of many ways to leverage other people’s media and drive website traffic—people who will log onto your website, register to download the free item, and, you hope, sign up for your free email newsletter. From simple search-optimized press releases to radio talk shows and local
Match.com Internet Marketing System Review
To draw traffic to your Mequoda Internet Hub—the place where people can sign up for your free, relationship-building, email newsletter—you need a catalyst, a free item that lines up with a topic that’s endemic to the audience in terms of their interest and on which the publisher or author is a
Three essential for a Mequoda Internet Marketing System
The Mequoda guideline for using public relations to drive website traffic comprises three basic elements that are simple to understand and easy to accomplish.
Understand how to use the Motoricerca Keyword Density Analyzer to calculate true keyword density (KD) and how KD varies for two- and three-word keyword phrases that are your best opportunities to improve your search engine rankings.
Discover how information-marketing guru Fred Gleeck uses a steady stream of mass-market soft cover books to drive subscriptions to his email newsletter database and the online media network for his vast array of information products and services.
Discover how one special interest consumer publisher uses low-priced eBooks to increase the lifetime value of his email marketing database by 59 percent.
I’ve seen three sets of test data in the last month that demonstrate the power of urgency for driving readership and email newsletter click-through rates. In each of the three tests, the email newsletter subject line was changed to reference a current news event by name, versus a more generic version. Click-through rates and site
After 11 years of website design testing, I’m still amazed at the long list of simple website design changes that can increase click-through rates overnight. With a simple advertising design change, one publisher I know recently doubled his information product sales by implementing a design change to increase click-through rates.
While many publishers assume that giving away a free email newsletter should be enough to maximize visitor traffic conversions, others treat their free email newsletter marketing programs like any other serious direct response program. Over the past 10 years, I’ve seen free email newsletter publishers test creative, placement and premiums to boost conversions rates. One
Building a targeted, opt-in free email newsletter database is job one for website publishers who use The Mequoda System. The size of your controlled circulation email newsletter, and the revenue per subscriber, per year are the key metrics that drive your top line revenue. A very methodical publisher who was creating her first co-reg lead
While chatting recently with the publisher of a large, circulation-driven consumer magazine, I was surprised to hear that until about 18 months ago, they had made no effort to generate organic search engine traffic for their very successful free companion website.
I received a call from a publisher who had recently gotten very aggressive about building an email database by offering website visitors a free email newsletter. It seems that the conversion rate for new sign-ups was running seven to eight percent and he’d built a list of more than 300,000 active email subscribers in less
The publisher in charge of website branding and increasing targeted website traffic for websites published by a mid-size, mid-western media company was contemplating what to call his new Mequoda Editorial Hub. The Hub was to be an interactive brand extension for one of his well-known magazine brands. For example’s sake, let’s say the magazine is
Create “print and read” email newsletters
Many subscribers prefer to “print and read,” rather than read on screen. But, often, printer-friendly pages appear only marginally better than the original web page.
