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Archive for Digital Magazine Publishing

Digital Magazine Publishing posts focus on the digital revolution that is taking place for digital magazines.

In this section, you will find posts on components for creating and publishing the best digital magazines.

Free Download: Consumers are telling us loud and clear what they want—are you listening? How much would you pay for that information? To find out how you can improve your digital magazine rapport with subscribers, claim your FREE digital copy of our 2018 Mequoda Magazine Consumer Study, today.

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Reasons Why Digital Magazine Publishing is a Smart Move for Publishers

A growth in digital medium usage portrays the increasing value of digital magazine publishing
In 2015, our Digital Magazine Market Study study showed that people read an average of 2.37 digital issues and an average of 2.91 print issues every month, which puts digital magazine consumption at 43% of print magazine consumption and climbing rapidly.

Going digital means that you’ll attract a   Continue

Is Good Digital Magazine Design About Bells and Whistles?

Is gamification the next step in digital magazine design? The medium is certainly calling for it.
Design – its theory and execution – has always been important for publications, and now that importance ranks right up there with technology itself. Major redesigns have taken a back seat to periodic tweaks and refreshers that make digital magazines more nimble   Continue

7 Best Resources For Creating an Online Magazine

Creating an online magazine (also known as a web magazine) will look like a profitable piece of cake once you’ve digested these seven posts
It’s never been a better time to be a publisher. It’s so good that brands want to be publishers and have launched their own brand magazines. Some publishers have gone digital-only, but typically   Continue

Creating an Online Magazine Team That Turns Dusty Archives into Dollars

The four key roles you need when creating an online magazine team that’s effective
If you’re a frequent reader of Mequoda Daily, you’ve probably noticed we are big on helping print publications adapt to today’s digital environment. There are quite a few ways to bring your brand online these days, but the future of publishing is   Continue

Which Digital Magazine Pricing Model Generates the Highest Revenues?

Breakthroughs in digital magazine pricing and contrast pricing yield startling results
A few years ago, we were still huge fans of universal pricing for digital, print and website subscriptions.

We still like it. We just don’t like like it.

Universal pricing, in which the subscriber gets access to your content on all of your platforms, certainly has its   Continue

Digital Magazine App Publishing Best Practices Are Still Evolving

Our Mequoda Best Practices list continues to evolve. Last year certainly proved that standards – and even what is technologically possible – can change almost overnight.

Here’s a look at our current digital magazine app publishing best practices for your reference, with a few notes on what we expect might to change:   Continue

7 Digital Magazine Apps and Web Magazines Launched by Brands

Even Sesame Street is pulling together more dynamic digital magazine apps than most legacy publishers
The magazine industry used to be a tank of big fish in big pools. Only the most prestigious writers worked at magazines, and a managing editor was a title worthy of a six-figure salary, a glass-paned condo and a driver. Advertisers   Continue

The Reality of Current Tablet Statistics

The upsides and downsides to the tablet statistics floating around
Tablets have no doubt shaped the future of reading. From digital magazines to eBooks, publishers have embraced the technology almost as much as readers have.

From bottomless reflowed pages to video advertising to text scrolling seamlessly past stationary images – and all the other tablet magazine best   Continue

7 Great B2B Magazines Gone Digital

As MediaShift puts it, “what advertisers want from B2B media is solid leads on potential customers for their products and services.”

Not so long ago, web and digital magazines were considered adjunct media—the consensus among publishers was that almost like ads, they would drive prospective subscribers to their print editions. In fact as readers struggled with flat, inflexible pdfs that served as copy, many did go running back to print.

Today, magazines are going digital at a gallop, keeping pace with legions of increasingly sophisticated web and mobile device users whose facility with the digital landscape is driving sales of iOS devices and tablets into the stratosphere. Digital media consumption on mobile devices has climbed from 18 minutes a day in 2008 to about 3 hours in 2015.   Continue

Born Again: What Digital Magazine Advertising Rates Look Like

“Mad Men” may have died, but in the digital age, advertising’s been born again. In fact with a 21st century propensity for growing new tentacles, the conventional ad is evolving into a new lifeform of Star Ship Enterprise proportions, boldly going where no man (or woman) has gone before.

First, no matter how platforms change, ad-driven media has been around at least since the French newspaper La Presse figured out that advertising allowed it to lower its price, extend its readership and increase profitability. That was in 1836, and so it continues in the digital age.   Continue

Is Digital Advertising a Bust? 6 Ways to Fight Conventional Wisdom

Over the past few years, publishers have been wringing their hands over the failure of digital advertising to come to their rescue as print advertising revenues continued to evaporate. You had to look hard to find the occasional glimmer of hope.   Continue

What Bad Reviews Reveal About the “Best” Digital Magazines

Have you ever spent time poking around on your iPad, just to see how customers feel about the digital magazines they buy and subscribe to? We make this a habit of ours, picking out some of the common themes (typically, bad usability and type size complaints) and also purchasing habits.   Continue

Tips for Launching the Best Digital Magazines

Given that we’ve already revised our thinking since I started regularly reviewing digital magazines back in March, I concede that anything we name as a Best Practice in digital magazines is purely temporary.

But I’m going to bravely list our current Best Practices for the mobile magazine that I know you’re all going to publish, if you’re haven’t already. Tomorrow someone might invent something new that blows away a previous Best Practice, so this is obviously an evolving list.   Continue

Results from Mequoda’s Latest Digital Magazine Market Study

Five years after Apple introduced the iPad and the magazine industry latched on for dear life, digital magazine consumption has reached 43% of print magazine consumption and is climbing rapidly.   Continue

Magazine Pricing: The 7 Immutable Laws of Economic Behaviorism

We’ve been writing about the pricing of website and digital and print magazine subscriptions a lot lately, which has lead us to dig up some intriguing themes. Of course, the word “intriguing” tends to mean different things to different people: In discussing our best practice of decoy pricing with a client who is a psychotherapist as well as a publisher, the client gasped, “But you’re manipulating the consumer!”

Our enthusiastic response: Absolutely!   Continue

How to Make a Digital Magazine on a Shoestring Budget

If it seems like everybody has a digital magazine, that’s because they do. If you’re a publisher and reading this, then I’m guessing you’re not quite “everyone” yet, but you’re seeing the influx around you, and maybe even your customers are asking for a digital edition.

When I first got an iPad, the first thing I did was head to the Newsstand and look for my favorite magazines. I expected them all to be there, but some of them weren’t. I would have pressed down my fingerprint and subscribed on the spot—Apple makes it so easy to make a purchase like that—but they lost my business. I wonder how much more business they lost from others. To be honest, I subscribed to a number of magazines that day, so I didn’t spend my free time going back every week to check and see if the others ever appeared.   Continue

What is Tablet Publishing and How Is it Affecting Magazines?

Digital magazines come in all shapes and sizes. We recommend web magazines, because they adapts to any device, even tablets. But a digital magazine app is most native to tablet publishing because every tablet comes with a digital newsstand of some type; a place where the user can plop down on the couch, find a magazine they like, download an issue, and read it.

Ideally, they’re flicking through the pages, as opposed to flipping through a print magazine. The experience is similar, although nobody goes around creating catchy t-shirt sayings with “I love the smell of old tablet magazines” printed on the front.   Continue

How Millennials Would Like Your Digital Replica Upgraded

Generation Y, the millennials, were born in a hugely broad span of time for a “generation,” which is between 1977 and 2001.

Depending on the pundits you read, those years may be slightly closer together. What defines a millennial is their access to technology for most of their lives. At Mequoda we consider Digital Natives those who were born with technology present for their whole lives, as men and women who had personal computers for as long as they can remember.

This, again, is a much smaller span of time than the huge 1977 – 2001 generation, but the general princliple of a millennial is that they’re not new to technology, they all have email addresses, know how to use the Internet, and technology has been present for more than half their lives.   Continue

Why Digital Replica Editions Aren’t Best for Older Readers

Place yourself in the shoes of someone with vision issues: you are at the age where you’re kind of set in your ways, yet haven’t completely lost the will to progress through this wonderful (yet frustrating) age of technological advancement. And those that have seen their parents read a digital replica edition of their favorite magazine on a tablet—time and again—find them zooming in on the page, and then manically swiping the page up and down and left and right to make it through a single sentence. It is hard enough that some pages are simply fuzzy, but it is even worse when you are losing your eyesight.   Continue

How to Promote a Magazine Through Email Spotlights

I recently talked to a publisher who, up until recently, almost never promoted his magazine. But he didn’t realize it. He has a Portal with free content, a magazine website that sells his magazine, and an online store with a dozen books that sell for $10-$20 each.

He felt pretty organized and was excited to brag about how well he’d been implementing the Mequoda Method. And we were excited to hear it.

So as not to divulge this particular publisher, let’s say he’s in the fishing niche. He has ten fishing topics he writes about on his portal, and he publishes five days a week. He also has ten paid books, one for each topic he writes about. So far so good, right? This makes daily emails a no-brainer for him.   Continue

Freebie Friday: Tips for Creating Digital Magazines in a Tablet Magazine Publishing World

Most publishers today approach the idea of digital magazines with hesitation, lacking background or experience to guide them in this wholly new enterprise.

Our brand new Digital Magazine Publishing handbook, however, answers all of the questions most publishers have, and even some they probably haven’t yet thought of.   Continue

The Digital Publishing Industry by the Numbers: MPA Releases 2015 Factbook

Is the digital publishing industry unstoppable? These facts and figures argue a resounding yes, especially when it comes to audience development.   Continue

How to Promote a Magazine Digitally

Digital publishing success comes with a multiplatform publishing approach.

Digital publishers who recognize this are finding numerous way to reach their audiences, building subscribers from social media, through email, and funneling traffic to their websites from 3rd party sites.   Continue

Which Digital Newsstand Should You Use?

There are plenty of digital newsstand options in today’s landscape. If you have a limited budget, don’t waste time by publishing on the wrong digital newsstand. Which should you be using to maximize the potential of your publications?

Well, first of all, we think digital magazines not on the digital newsstand are the best. Web magazines. Web magazines use HTML5 and are responsive on any device.
  Continue

Digital Publishing Platforms: Launches, Acquisitions, Reorgs

Deft use of digital publishing platforms is a must for magazines looking to solidify their place in the industry. Thanks to astute observers like Talking New Media, we can monitor trends as they’re taking shape. Here are five headlines from one of our favorite sources of information.   Continue

US Digital Magazine Circulation Tops 80M While AAM Continues to Underreport Digital Versus Print Sales

So is the underreporting of digital magazines sales the fault of publishers themselves, or should AAM’s audit be modified to accommodate universal pricing and packaging?

We think it’s time to accommodate. Because there are about 277 million adults in the United States with Internet access, and according to our most recent study, 20 percent of them have an average of 1.9 active magazines on their tablet. This sounds more like 105 million active digital magazine buyers and subscribers, which is a lot more than the 11.6 AAM reported for the first half of 2014 (still waiting on those final 2014 numbers.)   Continue

The Best Digital Magazines?

Tell us, what’s the best digital magazine, in your humble opinion?
The last time someone you knew won an award, did you agree that they were the best person to win? I bet at some point in your life, someone has won an award that you feel they didn’t deserve. Maybe a coworker won “employee of   Continue

20 Tablet Publishing Tips You Can’t Afford to Miss

If you own a tablet that you use often, is it hard to imagine what life was like before it? I have friends who use their tablets to cook every dinner with, or spend several hours with it at night, reading books and magazines. Consumers aren’t as attached at the hip to tablets as they are to their smartphones, and maybe they never will be, but as their larger phablet brothers come into the market, it’s possible the line won’t be so clear anymore between tablet and smartphone.   Continue

5 Tips for Publishing on Apple Newsstand

It’s no secret that Apple’s Newsstand is a frustrating experience for many users, which in turn means it’s frustrating for publishers as well. Conventional wisdom holds that because Apple allows buyers to get their magazines directly from the publisher, Newsstand simply isn’t a revenue generator that’s going to get Apple’s corporate attention.   Continue

How to Use Digital Magazine Publishing Software If You’ve Never Launched One Before

The truth is I don’t have enough space to tell you how to use digital magazine software for every service out there. There are more options than I can count on two hands, and 800 words when it comes to choosing digital magazine software, and they don’t all have the same features.

However, what I can do is walk you through one piece of software so it doesn’t seem so daunting.   Continue

Statistics on Mobile App Users That’ll Steer Your Team Ahead

What’s up with mobile apps and the people who use them? Anyone publishing a digital magazine, or planning to publish one, must keep up with app user statistics. Recent mobile app user statistics bear out earlier predictions: We living in a mobile, mobile world.

Because we constantly survey the app field to keep our clients well-informed, we’d like to share some of the app user statistics of most interest to publishers.   Continue

What is Digital Magazine Publishing Software?

Digital magazine publishing software is used by publishers to design, produce and publish digital magazines. These three functions may or may not reside in the same tools. For example, you might design your digital magazine in InDesign, then use Adobe Digital Publishing Suite to finalize and distribute the magazine.   Continue

Mobile and Desktop Collide – What Are You Doing About It?

With apps, mobile has overtaken desktop in total Internet usage, but not in web browsing

Mobile Internet usage has surpassed desktop Internet usage, according to comScore, but contrary to predictions in recent years, mobile web browsing itself is flat, if not in decline. What does this mean for publishers?   Continue

Digital Magazine Advertising Could Be a Goldmine for You

Don’t overlook this powerful revenue stream

When magazine publishers get together to talk about their advertising revenues, the common complaint is that even though they’re counting on online advertising to replace declining print ad pages, they’re “trading print dollars for digital dimes.”

Worse, they say, they now have to trade those digital dimes for mobile pennies.

Certainly print   Continue

Five Key Trends for Magazine Media in 2015

It’s time once again to gaze into the crystal ball and set out what I think 2015 will deliver.

As someone from the ‘boomer’ generation, it appears I must now bow out gracefully and hand centre-stage to that rather scary creature, the Millennial. Aged between 18-35 and making up about a quarter of the world’s population, they are now the power grouping that all marketers want to engage with. But they are a very different breed. They have never known a world without connectivity. They use social media rather than traditional news sources. They create their own content. They share. Clever media companies are working very, very hard to understand how to target this audience.   Continue

New Digital Newsstands Will Empower Single Author Digital Magazine Publishers

“For $10,000 per issue I can create a magazine that the big boys can’t produce for $250,000. Apple and Amazon have given me a distribution platform where I can compete head-to-head. The big magazine companies have no idea where the industry is going.”

The above comment was shared with us at a magazine industry event. The person who made the comment is a veteran magazine industry professional, who was recently laid off in yet another round of staff downsizing from a legacy magazine publishing company.   Continue

What Consumers Want from Digital Magazines

Stay current with new digital magazine trends and you’ll stay ahead of the competition. That’s the idea, right? Those may be words to consider every day you step into the office and plan the day, or better yet, your next business move.

Wouldn’t it be great if the future could be perfectly detailed and explained to you prior to it happening? Of course it would. You’d have the ability to know what moves to make, when to release products, what publication platforms to focus on, and what is going to be “the next big thing” so you can get there before anyone else. Sounds perfect, huh?   Continue

What are Digital Magazines?

Digital magazines comprise the whole ecosystem of paperless magazines.

If a story can be read digitally, it’s a digital magazine. It doesn’t matter if it’s read on the web, or a tablet, or a smartphone – if you can’t flip a physical page, then it’s a digital magazines.

Over the past few weeks we’ve been talking specifially about online magazines—magazines that live on the web, and are often sold and browsed through a subscription website, but this is just one type of digital magazine.   Continue

8 Reasons You Should Launch an Online Magazine Library This Year

Over the past few weeks, we’ve talked a lot about digital magazines and specifically online magazines – the online edition of a magazine in HTML format, which typically comes with a library of back content.   Continue

How Do Online Magazines Compare to Digital Magazine Apps?

Do you sell an online magazine or a digital magazine? How about both? Many publishers do, and they don’t even realize that both have totally different business models.

Online magazines are read online and are not formatted for a tablet or other e-reading device. They can be read just like any web page and may be responsively designed like a web page. You can view an online magazine most often through a magazine subscription website, which is set up to make the content easy to read, search and digest on a PC or Laptop. Often times, online magazines are part of a larger collection of content, like a back-issue archive.   Continue

Digital Publishing Success: A Look at the Numbers

As teachers and observers of the digital publishing revolution, we are drawn to the positive stories coming out of the digital publishing environment. We share these stories with you, because as publishers, this information can impact the way you present your content and change the way you think about your business.   Continue

Top 10 Magazine Brands + Year-Over-Year Numbers Tabbed by MPA

The Association of Magazine Media (MPA) released its “Top 10” magazine brands on Jan. 7, along with its most current industry numbers from November of 2014. The findings, compiled by recently created MPA metrics arm Magazine Media 360°, are encouraging.   Continue

Who Are Tablet Users? Statistics and an Introduction to Your Digital Magazine Readers

Knowing your audience is vital to all writers, editors, and publishers. Staying ahead of market research is the first step in finding out who your readers are and what they want. The next, and most important, step is taking the information you’ve gathered and using it to target your readers by highlighting their interests.   Continue

Pixbi Helps Digital Magazines Offer Shopping Experiences

The notion of having a offering a digital magazine that is “shoppable” seems to be a desire of many digital publishers. Of course, it’s not always easy or viable to create a digital magazine that fits with that process.   Continue

Digital Magazine Comes To Print

Townsquare Media bought XXL Magazine earlier this year. Now the publication is releasing a quarterly print magazine.   Continue

10 Digital Magazine Publishing Lessons for More Sales in 2015

Even though digital magazines are hardly new, they certainly have blossomed in 2014. In our very recent Mequoda Digital Magazine Market Study, we surveyed more than a thousand digital magazine readers and subscribers to find out what they want in a digital magazine. The results weren’t totally shocking to us, however what was shocking is how few digital magazines out there know what their susbcribers want. And, who haven’t tailored their marketing messages to take advantage of the number one reason people subscribe to digital magazines.   Continue

A Look At The Growth In Digital Publishing

Digital publishing has multiple meanings for publishers. It can incorporate the use of digital magazines, or it can involve other digital products made viable due to the Internet.   Continue

Next Issue Media Receives Funding

Next Issue Media, a digital magazine newsstand backed by major publishers, has received $50 million in funding for marketing and platform development, reports Folio.   Continue

Magazines More Significant With Pulitzer Prize Expansion

The Pulitzer Prize is considered one of the top awards for journalists. It’s been this way for years. Now, writers for magazines could receive the prestigious award as magazines are now brought into the mix.   Continue

Harvard Law School Launches New Digital Magazine

According to Boston Business Journal, Harvard Law School’s Center on the Legal Profession has launched a new digital magazine that’s different than the rest.   Continue