We have seen the popularity of the iPad and similar tablet devices within their infancy. We’ve also seen the mobile device market explode. These trends will continue to evolve. In order to utilize the popularity behind these technological advances, it’s important to know who and what you’re really developing your magazine for. Our Digital Publishing Trends posts capture what’s happening in the digital publishing world.
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Today we begin with Dwell and its recent executive change. Folio: reports, "Michela O'Connor Abrams — who spent the past 15 years as CEO of home design magazine-turned-technology platform Dwell
The publisher websites with the greatest ability to drive traffic and build audiences utilize proven strategies and relevant technology. Today we take a look at some of these publishers and
Digital magazines continue their development while some print publications go out of fashion. Today we're reporting on some new cases of print magazines being shuttered for more emphasis on digital
Snapchat's value as part of an audience development strategy is debated by marketers; The Boston Globe embraces Facebook notifications; Mashable bets on premium video as the future
The best audience development
Rodale's multiplatform publishing strategy finds success with Facebook's Instant Articles; Google's Accelerated Mobile Pages drive traffic; Medium launches subscription service
A diverse multiplatform publishing strategy can lead to many desirable outcomes,
The term "subscription" is a hot topic these past few weeks, especially for new age publishers and media companies like Twitter and Medium. Twitter recently sent a survey to users
Digital magazine publishers Hearst and Condé Nast's joint venture makes moves; Mediacorp shutters print to focus on digital; The Atlantic grows international presence
Facebook offering more audience development strategies; Snapchat effectiveness in question; Twitter broadens live video scope
We're seeing more publishers partnering with Facebook for distributing content as part of an audience development
FT Weekend has a new brand identity; Condé Nast buys Pop2Life and Ribyt; Multiplatform publishers at Quartz become profitable
There are a multitude of ways multiplatform publishers can evolve and succeed through
Sometimes we're amazed by content offerings we see subscription publishers launch. A recent content initiative from The New York Times applies, and it will be the first news story for