We have seen the popularity of the iPad and similar tablet devices within their infancy. We’ve also seen the mobile device market explode. These trends will continue to evolve. In order to utilize the popularity behind these technological advances, it’s important to know who and what you’re really developing your magazine for. Our Digital Publishing Trends posts capture what’s happening in the digital publishing world.
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Statistics show that ad blocking software isn’t being used on smartphones as much as on desktops
Ad blocking software has become a challenge for publishers and digital properties using it for
Publishers are flocking to vertical video content and ads now that "it's hip to be vertical."
In the not too distant past, vertical video was only for Facetime and school plays
Multiplatform publishing organizations are twisting and turning around big changes
With industry changes taking place all over, throughout areas of technology and strategy, we’re frequently reporting on partnerships, reorganization, and diversification
An uptick in digital newspaper subscriptions seen by major publications since the U.S. presidential election
Major newspapers approached the U.S. presidential election in an interesting way. Some of these newspapers, like
Google isn't shy about offering guidance on AMP or structured data for certain types of content and has recently invited course publishers to the party
Online courses are a big business
Sponsored email newsletters and podcasting provide additional advertising and affiliate revenue opportunities
Email newsletters have been in vogue for at least a decade (even while consumers kept denying it but continued
We see multiplatform publisher hirings and firings frequently as organizations continue to evolve
Our favorite multiplatform publisher hirings are ones that lead to growth and prosperity within the industry. Of course,
Google continues to set standards in SEO and content quality, usually for the best.
Last week, Google and Facebook (finally) decided they'd wave their little wands on content quality and cut
These new digital subscriptions are focused on building engagement with readers through different strategies
We continue to see new digital subscriptions arise among subscription websites. Some of these new subscriptions are
Multiplatform publishers like Coursera are offering specializations for their audience; McDonald’s brings a multiplatform approach to app marketing; WPP and Spotify form partnership
Multiplatform publishers can do amazing things by adding