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Archive for Digital Publishing Trends

We have seen the popularity of the iPad and similar tablet devices within their infancy. We’ve also seen the mobile device market explode. These trends will continue to evolve. In order to utilize the popularity behind these technological advances, it’s important to know who and what you’re really developing your magazine for. Our Digital Publishing Trends posts capture what’s happening in the digital publishing world.

Free Download: Consumers are telling us loud and clear what they want—are you listening? How much would you pay for that information? To find out how you can improve your digital magazine rapport with subscribers, claim your FREE digital copy of our 2018 Mequoda Magazine Consumer Study, today.

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Tips for Boosting Your Subscription Revenue Model

For digital publishers not fully reliant on ads – which hopefully is you if you’re aiming for high multiplatform performance – few components are as crucial as your subscription revenue model.

At Mequoda, we’ve spent a ton of time studying and writing about digital subscriptions, because we believe they’re a big part of the future of digital magazines.
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Digital Media Publisher News: Branded Content Agency, Digital Newsstands, and More

Are you a digital media publisher keeping tabs on the competition, looking for success stories, cautionary tales, and cutting-edge intel? Well, you’ve come to the right place, because that’s what we try to provide with our free advice and digital publishing trends every week.   Continue

Magazine Ecommerce: Digital Publishers Taking the Plunge

Magazine ecommerce represents a major opportunity for digital publishers, provided you have the tech and infrastructure to pull it off – or can crank it up in the coming years.

Here’s why magazine ecommerce is well-suited for publishers, particularly niche publishers: You have a built-in audience advantage. You have content to shape into product. You have potential subscription bundling opportunities.

But it’s not a chip shot, either. Magazine ecommerce isn’t always a perfect fit, because selling stuff beyond articles and white papers and videos might not come naturally to content creators.   Continue

Social Media for Magazines: Audiences Up in 2015

If you want to drive traffic – and revenue – as a digital publisher, social media for magazines is no longer a religious discussion. It’s a must-have component of your multiplatform strategy.

For those holdouts who consider social media strategy a luxury, frivolity, or optional tactic, we do understand your reservations, to an extent: After all, there’s frankly a lot of junk out there … in the form of clickbait, shady referral traffic, and other drags.

But the upside is undeniable, with side-door traffic via mobile devices surging past traditional desktop homepage visits. With the likes of Facebook Instant Articles, Twitter marketing, and Snapchat promising publishers boosts in readership and sharing. And with plenty of opportunities to offer fans freemiums, subscription plans, and multimedia.   Continue

Online Magazine Subscription News: How One Publisher Succeeds

Online magazine subscription tactics will key digital publishing strategy in the coming years, as advertising challenges like ad blocking and viewability could force small and midsize, regional and niche, publishers walled off by the likes of Facebook Instant Articles and Snapchat to shift to a membership model.

Luckily, Mequoda Members already know that digital magazine subscriptions are a crucial component of a mutliplatform publishing strategy. The question is not whether to offer subscriptions, but rather what is the best mechanism or product with which to do so.

And you have options.   Continue

How Platform Distribution Is Fueling Publishing Strategy

Robust and varied platform distribution is, by definition, the bedrock of multiplatform publishing, but the spray and pray strategy isn’t really a strategy at all.

You must pick and choose your platforms with some discernment, playing to your strengths and the desires of your audience, both the existing one and the one you’re going after.

Social media strategy, repurposing content, and enterprising with video or by creating a podcast is all part of platform distribution. While we preach (and practice) restraint, we also encourage experimentation, provided you have the right personnel at the helm.   Continue

Print to Web Success: Stories From the Digital Publishing Industry

Going from print to web is no longer the terrifying proposition for entrenched traditional publishers it was 10 years ago, but it’s still an intricate migration that requires you getting all of your ducks in a row (see what we did there?).   Continue

Digital Publishing Products: News From WaPo, AOL, Bauer, Magzter

Determining the digital publishing products your company can excel with is a key consideration when launching or remaking your magazine business model.

This might seem obvious, but it’s not difficult to take a cursory look around the industry and find digital publishers who try to fit square pegs into round holes instead of sticking to what works for their hard-won audiences.

At the same time, many observers will pronounce various digital publishing products dead at the drop of a hat, but the fact of the matter is, it doesn’t matter if an app or a platform or a distribution service doesn’t work for the rest of the business as long as it works for you.   Continue

Leading Publishing Executive’s Take on Transitioning From Print to Digital

Migrating your publishing operations and editions from print to digital might at first feel daunting, but don’t fret: It’s a manageable move – just ask any Mequoda Member – and one that’s more and more becoming a must.

The same principles of publishing apply, but going from print to digital gives you the opportunity to maximize your content’s potential by multiplying its impact across platforms and channels, from articles to online archives to events to video to white papers to podcasts and much more.

It doesn’t take more work or more staff to succeed on desktop and mobile, only different work and more dynamic staff hired and trained to handle tech, social media strategy, and how to sell online advertising.

But you don’t need us to tell you all of this. Sometimes, you need to hear it from peers who have pulled it off. MinOnline has just such a story in a recent interview.   Continue

News for Social Media Publishers: Google AMP, LinkedIn, Snapchat, Facebook

If successful social media publishers can count on one thing, it’s that they can count on nothing.

Magazines on social media must have a social media strategy in place, but they must also be flexible enough to experiment, pivot, and periodically rethink efforts. Mequoda Members know to diversify their social portfolios, as it were, and to not get discouraged when returns are sluggish.

After all, social media publishers are investors: of time, staff resources, content distribution strategy, and energy.   Continue

Niche Advertising News and Strategy for Publishers

Welcome to a special all-niche edition of our daily news post, wherein we’ll drill down on the topic of niche advertising, a crucial component of any magazine business model for enthusiast publishers.   Continue

Publishing Podcasts Could Give Digital Magazines an Edge

Are you publishing podcasts? If so, then you’re leaps and bounds ahead of much of your digital magazine business competition.

But the better question is, are you publishing podcasts and actually making some money off of them? Are your readers actually listening?
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Are You a Publisher, Tech Company, Platform, or All Three and More?

If you’re a publisher, tech considerations have emerged as a crucial component of your day-to-day decision-making. This likelihood increases exponentially if you’re creating mobile apps and dedicating resources to serious multiplatform publishing.
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Top Magazine Publishers Busy in First Month of 2016

While most of us are still ramping up, the early days of 2016 haven’t seen much of a break in the action when it comes to the top magazine publishers’ business moves.

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Digital Publishing Jobs: Data, Generalists, Additions, Subtractions

If you came here seeking digital publishing jobs to apply for, don’t be disappointed that you don’t see any listings in this post, because we’ve got something better for you: What digital magazine executives are looking for not only in 2016, but in the years to come.   Continue

Native Digital Advertising: Will New FTC Rules Restrict Revenue?

F0r some publishers, native digital advertising is the next big thing, while others have been perfecting it for years. Still, many have steered clear altogether, and there are more who aren’t sure how to best pull it off to begin with.

Regardless, the native digital advertising backlash has already begun after 2015 saw a huge spike in sponsored content and the early headlines in 2016 are pointing to possibly an even bigger year. But with the FTC’s recent update to native advertising rules and regulations and studies that show many consumers can be easily confused by branded content, some observers – Digiday among them – are saying the ad medium may have peaked.

But should native’s success be sustainable – and in some form or another, we believe it will be, since it’s just another phase in the evolution of advertorial – digital publishers will still have to clean up their acts when it comes to presentation. However, it’s the self-same Digiday that sings the praises of Time Out’s native strategy and successful monetization.   Continue

Digital Consumption, Particularly Mobile, Drives Magazine Growth

Since its inception in late 2014, we’ve been paying close attention to the Association of Magazine Media’s 360° Brand Audience Report, an innovative data study of digital consumption, as well as print readership, of magazines.

And we’re definitely not the only ones: With these monthly — or, in this case, yearly — reports, the MPA is providing context and parameters for publishers across the industry, not to mention encouragement in the form of consistently good news (on the web side of things, at least). While that good news seemed too good to be true initially, it’s standing the test of time, due largely to the thoroughness with which the organization conducts its research.   Continue

The Online Magazine Revenue Streams That Grew in 2015

As any compromised comment section can tell us, there are a whole lot of ways to make money on the Internet! Online magazine revenue streams comprise some solid volume in that pool (in the legitimate end, that is). In fact, helping digital publishers generate online magazine revenue is how we generate revenue ourselves.   Continue

Major Magazine Publishers Making Major News

We do our best work with niche publishers and legacy publishers looking to become digital publishers, but we also like to monitor major magazine publishers’ successes and setbacks, because at the end of the day, they’re still the leaders of the pack and the pace cars for media companies.

They also have the money to experiment heavily, whether with digital content or digital advertising (or both), which can be instructive for smaller or startup publishers looking for best practices and cautionary tales.   Continue

Digital Magazine News: Time Inc., Wired.com, New Republic

Digital magazine news about multiplatform strategy, increasing website traffic, mergers & acquisitions, and white papers and freemiums is what we love to share with our Mequoda Members and visitors to our website.

Luckily, we have sources like FishbowlNY to draw from. Let’s take a look at some recent articles on industry goings-on, starting with one of our favorite, most fascinating topics of 2015 — the Time Inc. digital renaissance.   Continue

Digital Profits Account for One-Third of a Dominant Publisher’s Total

Digital profits are what it’s all about, right? This business is about results, not process, and with a business operating with a small margin of error, the more inroads publishers can make with digital, the better chance they have of staying competitive and rising to the top of a crowded field.

For us, digital ultimately comprises 90% of a successful publishing enterprise — from apps to online magazines to white papers to subscriptions and much more — and our mission revolves around helping magazines transition to a successful digital existence. Many Mequoda Members, though, are niche and regional magazines, with a few majors and general-interests thrown in.

So, in other words, when we hear that digital profits are driving one-third of a publisher’s success, we’re not surprised. But when we hear that digital profits are driving one-third of a legacy publisher like Hearst’s success, we are surprised.

MediaPost has that scoop, plus some more news on native ads.   Continue

Digital Media Trends: Ad Blocking and Viewability Even Bigger in 2016

If it’s 2016, and we’re writing about digital media trends, you know it must at least touch on the topic of ad blocking and/or native content. Today it’s mostly the former, along with a little viewability sprinkled in for good measure.

With all of the coverage on ad blocking — Digiday rightly points out that the hype is starting to outweigh the issue’s actual impact — are we getting any closer to the heart of the problem? And, more to the point, reaching a solution that satisfies readers, publishers, and advertisers alike?

The answer is … maybe, and it’s one that involves something Mequoda Members already practice on a daily basis …   Continue

Publisher-Advertiser Alignment Crucial for 2016

The publisher-advertiser dynamic has always been a fragile one, but it needn’t be a fractious one. After all, it’s a symbiotic relationship, and the success of each, in theory, depends upon the success of the other.

And the more things change, the more they stay the same.   Continue

In Marketing + Publishing, Conferences Best for B2B Attendance, Getting Execs’ Attention

Publishing conferences and publishing events are without question among the pillars of the Mequoda Method, so much so that we host many ourselves during the course of the year.

Events generate revenue, create opportunities, and build relationships. They provide exponential chances to promote your digital publishing brand and for repurposing content.

So, eMarketer certainly doesn’t have to sell us on the effectiveness of publishing conferences, but it’s encouraging to see that the marketing and B2B realms are in alignment, as well, according to recent studies. Let’s take a closer look at those to wrap up the week!   Continue

Examining the MMA’s Mobile Native Ads Guidance Report

We’re not even through the first week of 2016, and this is already our second digital publishing trends post on native advertising. That should tell all of us in the industry something about the direction digital advertising revenue is moving in! Today, it’s mobile native ads, specifically.

After Monday’s post on the Federal Trade Commission’s new native policies, today we’re taking a look at the Mobile Marketing Association’s guidance report on mobile native ads, via MediaPost, which also has articles on the NYT’s and WaPo’s branded content adventures and more.   Continue

How Modern Publishers Are Making Money — and How They’ll Make More in 2016

We’ve rolled out our year-end retrospectives and looks ahead, which we believe provide a blueprint for modern publishers looking to improve on audience development and conversion via sound but also experimental multiplatform strategy.

But we also like taking a look around to see what other industry observers are saying about the state of digital magazines, especially industry observers with a strong track record.

Publishing Executive is the leader of the pack in that department. Let’s see what they gathered up from their 2015 articles as well as what they’re predicting for 2016.   Continue

Native Advertising Trends: FTC, HuffPo, Scripps, and More

Native advertising trends will shape the digital publishing industry in 2016. For one, they represent a more elegant and modernized option for online magazines looking to generate revenue the old-fashioned way — that is, via marketing dollars — while flying relatively under the radar of those big, bad ad blocking defense systems.

Branded content has been gaining steam for a while, even if it just has a fancier name for advertorial. We’ve been watching closely, and so, too, has the Federal Trade Commission, of course. Now, finally, we have official guidelines from the FTC, just as the demand for native ad campaigns is reaching unprecedented levels.

AdAge covers that development and much more in several recent articles about native advertising trends.   Continue

Mobile Ad Blocking: The Dominant Trend of 2015 … and 2016?

On desktop or mobile, ad blocking has emerged as the defining issue of digital publishing in 2015. This presents good news and bad news for online magazines looking to compete in a crowded marketplace.

The good news? There’s a real opportunity for digital magazines to find out what users want and reshape the way they do business with marketers. With higher-quality digital advertising paired with stronger content the rule and not the exception, revenues will rise and subscription websites will gain and hold more value.

In addition, the worst web magazines — exploitative, trashy, inferior ones — will fall by the wayside because clickbait will lost its effectiveness in the wake of tougher mobile ad blocking.

The bad news? Well, the bad news is that it’s always darkest before the dawn, and making money via an advertising revenue model is going to be tough for a while if the industry continues on its current trajectory.

But will it? Digiday takes a look in a handful of recent articles. Let’s wrap up 2015 with one of our favorite sources of news!   Continue

Digital Media Industry Trends: Tablet Magazines, Ad Blocking, Mobile-First Design

The digital media industry trends dominating the headlines at the end of 2015 share some overlap with the digital media industry trends we started the year with — monetizing mobile and video, for instance — but there are some that came out of nowhere and now have the business scrambling around somewhere between casual concern and crisis mode.

You guessed that one, all right … ad blocking.

Meanwhile, multiplatform publishing — our focus since we started Mequoda — has gone from optional strategy to absolute necessity for digital magazines making any sort of serious bid for success.   Continue

Digital Magazine Editions Now Account for Quarter of Circulation

For online publishers and visitors to our Free Advice blog, it might seem like digital magazine editions dominate the industry, because they’re all you care about and all we write about. But believe it or not, they’re not quite there yet.

But digital magazine editions are getting there. Quickly. Strong print publications are transitioning to a multiplatform model, while others are going digital-only. As still others fold, more and more popping up as digital natives.

MinOnline is on it as always, with an article on BPA Worldwide’s recent report on market share, as well another on arguably the most important hire of the year and one more on Hearst’s evolving approach to audience development.   Continue

Digital Media Ads: Cross-Device Targeting, 2016 Predictions, Ad Blocking

Digital media ads are only one part of a multiplatform strategy amid subscriptions, events, white papers, and other products, of course, but they sure can serve as an important 0ne, depending on your magazine business model.

For all but the biggest, most established publishers (and even sometimes they themselves) generating Internet advertising revenue can be tricky and erratic. While the ad dollars are there, wringing them out with the right online content management and audience development is the key.   Continue

Online Ad Revenue Experiences Unprecedented Growth

For some digital magazines, the effort to generate online ad revenue can evoke a verse from Samuel Taylor Coleridge’s The Rime of the Ancient Mariner: “Water, water everywhere, / Nor any drop to drink.”

Here’s the thing: The money is there to be had. Marketers are ready to spend — are spending as we speak — across desktop and mobile. On sites, apps, and social media channels.

But if you don’t have the right infrastructure, content distribution strategy, audience development, and magazine business model in place, it’s like stepping inside one of those old game-show cash chambers with your hands tied behind your back.   Continue

Publishing Deals: Airbnb, Hearst, Billfold, Medium, and More

They might not rival Major League Baseball’s offseason hot stove of free agency and trades, but publishing deals at the end of 2015 are still making magazine industry news in a business that in recent years has seen only one constant: change.

In today’s roundup, relayed from The Wall Street Journal’s CMO Today, we’ve got one brand circling back on its content marketing strategy to produce a stronger magazine business model and another moving its digital content and operations to a leader of the “platisher” movement.

Meanwhile, Facebook, recently on a streak of publishing deals culminating in Instant Articles, reconsiders its own advertising revenue model as its partners register some early complaints.   Continue

IAC Joins Ranks of Publisher Networks With New Venture

For some companies with multiple properties, publisher networks just make sense as a way to centralize operations and standardize content across all platforms for the purposes of more attractive options for digital advertisers.

Now, of course, we realize that not all digital magazines are in this position, but publisher networks are an industry-wide phenomenon that bears watching in the context of potential mergers & acquisitions, niche strategy, the future of web advertising, and the direction of multiplatform strategy.   Continue

Mobile Magazine Publishing Demands Data, Tech Chops

The promise of mobile magazine publishing is no mirage — it’s just not so easy to achieve in the midst of viewability, targeting, and tech issues. Monetizing mobile is the Holy Grail for digital magazines looking to expand and solidify their digital business.

But there are many questions. Mobile app or mobile web? Handle tech in house or hire vendors? Which cross-device analytics to focus on? Which software and code to use?

Publishing Executive covers at least a couple of those questions in recent articles. Let’s start the week by taking a look at the answers they came up with!   Continue

Is 2016 the Year Digital Magazines Master Online Publishing Platforms?

Online publishing platforms or offline publishing platforms or any platforms in between, it doesn’t matter: We’re fans of a good many of them, and believe in a “more-the-merrier” approach because the right deployment can open up new revenue streams.

Long before multiplatform publishing became an industry-wide buzzword, we were building a strategy to help magazines not only succeed in transitioning from print to digital, but to thrive once they get there. Desktop, mobile devices like tablets, social media, products, events — Mequoda Members embrace them all in their ongoing effort to distribute content.   Continue

Coming Soon to Digital Advertising Metrics: RFT

The benefits of online advertising are undeniable, but for better or worse, realizing them can be an exercise in patience and persistence because of the wide-open state of affairs in the industry. The money is there, but so are the targeting challenges shaky digital advertising metrics.

What’s more, when publishers do establish good relations with marketers, or when programmatic ads are maximized, ad blockers live up to their name and cost both parties.

But the future is bright for digital advertising revenue opportunities and efficacy, especially with companies like Telmar trying to perfect measurement.   Continue

Digital Consumers Up Big at The New Yorker

Digital consumers are the end all be all for Internet publishing companies. Everything revenue-related runs through them. Digital consumers click, read, subscribe, and share. They are the goal.

Here’s the good news: Digital consumers are there for the taking. How do we know this? Because we’re digital consumers ourselves. And because we’re seeing print magazines more and more make the transition to the web with a clear idea of how to maximize multiplatform publishing opportunities instead of stumbling around in the dark.

Some of those magazines are Mequoda Members, and some are legacy publishers with the resources to afford a larger margin of error. And then there’s The New Yorker, which is just dominating the shift. How are they doing it? Folio:’s on the story, along with several others. Let’s take a look!   Continue

Increased Multi-Platform Media a Goal for America’s Test Kitchen

We’ve made it clear over the years how much we admire America’s Test Kitchen, practically our neighbor here in the Boston area. We admire them because they’ve achieved great success in the past using their own variation of the Mequoda Method.

While organic search and social media have never been ATK’s strong suit, the company has made multi-platform media its focus more and more since its founding in 1993, charting a course from its original Cook’s Illustrated to books, video, digital magazines, membership website, events, partnerships, and more.

And the Boston Common Press property isn’t stopping there, even after a contract dispute led to the ouster of founding editor Christopher Kimball (who will remain as as minority owner and host of the popular PBS program). ATK is doubling down on multi-platform media under the leadership of new CEO David Nussbaum.   Continue

Publishers on Digital Magazine Platforms: Social, Mobile, Tech

As multiplatform publishing strategists who partner with many different kinds of media companies, we take a fairly liberal view of digital magazine platforms. That is to say, we consider digital magazine platforms to be anything that can help publishers deliver and distribute content.

So, your magazine website portal counts. Your digital magazine apps count. Your social media management counts. Your online magazine library counts. Your white papers and other products count. Your events count.

You get the point: Everything’s on the table. Everything plays a part. Some components evolve; some fall away; more are developed.   Continue

Best Digital Magazines, New Magazine Launches Highlight Min Events

Tomorrow, Thursday, Dec. 3, marks MinOnline’s 13th annual Most Intriguing and Hottest Launches Awards Celebration, while Friday, Dec. 4, marks the entry deadline for its Best of the Web Awards. And late last month, the trade publication handed out its editorial and design awards. Truly, ’tis the season for the best digital magazines to make themselves known!

These are some of our favorite digital publishing events to keep tabs on. Let’s take a look!   Continue

Regional Magazines Make for a Model That Works for Digital Publishers

Regional magazines can cover several states or be hyperlocal, but regardless of their geographical reach, they operate with a hardwired niche strategy no matter what the topic, based purely on the readers who live in the area.

We like this model. We have many Mequoda Members who are very successful with it. And we love when the model layers in another niche on top of it, which is the case with Crain’s, with its business focus, and Modern Luxury, with its high-end lifestyle appeal. Both are doing well; both are branching out to other cities.   Continue

News From Legacy Publishers: Condé Nast Editorial, Executives Undergoing Big Changes

Did you know that while many Mequoda Members are niche publishers and regional publications, many others have been legacy publishers looking to transition to creating digital magazines that can compete in an industry that finds niche publishers and regional magazines succeeding at unprecedented rates?

That’s why we have a soft spot for legacy publishers, and why we keep a close eye on magazine industry news, activity from top publishing companies, and mergers & acquisitions.   Continue

B2B Publishers’ Revenue Up in 2015, ABM’s Business Information Network Reports

B2B publishers are some of the most forward-thinking in the magazine media industry. Why? Because you have to be to survive. We count many B2B publishers among our Mequoda Members, and they embrace our multiplatform strategy for the simple reason that it helps them generate more revenue.

Well, it’s official – whatever they’re doing is working: Overall revenues are up significantly in 2015. Our friends at Folio: have that news and much more. Let’s take a look at what they found out!   Continue

Apple Publishing for Digital Magazines: Is “News” Working?

Apple publishing opportunities have long served as a component of digital magazines’ plans, but toward the end of Apple Newsstand’s run, it became clear that the service was not actually serving publishers as well as they might have hoped for.

Now, enter Apple News, an aggregator app that offers publishers some attractive features when it comes to traffic and digital ad revenue. But is the promise panning out?   Continue

Advertisement Regulations Come Into Play on Key Issues for Publishers

Advertisement regulations are ramping up with the proliferation of digital advertising revenue opportunities like native content, programmatic ads, and mobile viewability. In addition, ad blocking programs and data privacy also have legal ramifications. And it’s all happening at once as technologies accelerate and publishers looking to make money attempt to match up with marketers looking to spend it.

Let’s start the week with a few articles from AdExchanger.com that cover this topic, from cross-device tracking to the Acceptable Ads Initiative to a developing situation for ad networks used to operating as middlemen.   Continue

Mobile Viewability Update From MRC: Fully Loaded Ads and Count on Decision

Media Rating Council issues revisions to mobile viewability guidelines; plus, Adobe’s audience development data and a vertical video solution
Ad viewability, especially mobile viewability, is arguably the issue facing digital publishers: As we’ve said before, when it comes to digital advertising trends, all roads lead to viewability: engagement depends on it; ad blocking programs derail it;   Continue

Native Advertising Trends: AskMen’s Events and News UK’s Time Spent

Does it seem like there’s been more news about native advertising trends lately? Well, that’s because there has been. Sponsored content has skyrocketed in popularity, and the execution of these ads has gotten stronger and stronger. What’s more, publishers and marketers prefer them because they’re less disruptive to reader experience, which is a big part of why ad blocking programs aren’t nearly as successful deterring them as they are with traditional banners and other types of ads.   Continue

Digital Publishing Metrics News: Page Views, Disaggregated Content, Ecommerce, Social Media

ALM, Hearst, Google, Apple, Texture, Time Inc. are the media companies and digital magazines leading the shift in publishing metrics
Much like old-school counting statistics in baseball, old-school publishing metrics like clicks and page views are falling out of favor as key performance indicators that provide a fuller picture rise in popularity. These KPIs deal mainly   Continue

Brands as Publishers: What Can They Learn From Digital Magazines?

With LinkedIn, content marketing, and other opportunities for audience development, brands as publishers are in a position to flourish
Brands as publishers, publishers as brands … given the digital media evolution and the state of the industry, does the nomenclature even matter anymore? We tend to think not, but the fact remains that publishers have been   Continue