Membership Marketing Strategy posts focus on how to successfully market your premium membership website, including how to choose and test offers that boost response rates, and how to use six sigma marketing methodologies to increase your membership marketing revenue.
The revival of premium digital newsletters has unsurprisingly begun. Some of us have been expecting it for a while. We can see this re-emergence as major brands vie for position among the masses of existing publishers. For instance, Twitter recently acquired Revue, a newsletter publishing company similar to Substack, which we’ve written about before. As
While the challenge of choosing the right subscription and single copy pricing strategy is not new to magazine publishers, it’s virgin territory for most subscription website publishers and many publishers exploring the digital newsstand landscape.
Even magazine publishers are faced with new economic realities.
The marginal cost of delivering a digital subscription to your own website is
What seems like an eternity ago, I was sitting in a conference room on a Caribbean island with 25 publishing colleagues, mostly CEOs of independent publishing companies with revenues of less than $25 million. There are many of us, and over the years, I’ve belonged to several organizations that specialize in bringing us together to
Sometimes the subscription revenue you’re missing doesn’t come from new customers at all, it comes from your existing ones through the reprocessing of failed credit card renewal transactions so that they become successful renewal credit card transactions. And a good credit card recovery program can make all the difference.
“Never stop testing, and your advertising will never stop improving,” said David Ogilvy, known as “The Father of Advertising” the “Original Mad Man”.
Even our best-performing publishing partners—who publish on multiple platforms, run several premium membership websites, and have helped define our pricing best practices—will see a drop in paid memberships when they stop testing.
Improving membership loyalty is a fun task. It’s human nature to want to feel like you’re a part of something. Church, political parties, fraternities, secret societies, you name it — there’s an endless list of groups that exist purely on this fundamental need. We know what it’s like to feel a part of something, so
In the third quarter of 2020, the New York Times’ digital subscription revenue surpassed its print revenue for the first time ever. With 5.7 million digital subscribers, they say they want to reach the lofty goal of 10 million by the year 2025.
In related feel-good news for our industry, Dow Jones says that digital revenues
Earlier in the year, when we were writing about membership marketing during a pandemic and pandemic-proof online business models, we had no idea that we’d be entering the fourth quarter of the year, still discussing some of the same ideas, like creating membership content during a pandemic.
The hard part is that Google isn’t here to guide us on
Transforming your archive of legacy magazine content into a membership website is a significant endeavor. But the work to produce such a massive resource is worth it to your organization, as long as you know how to sell it. Membership marketing has lots of tried and true strategies that have worked in the traditional membership
If you’ve been in the publishing industry for a long time, you probably feel like you’ve seen it all. Business models have come and gone and evolved significantly over the decades. In today’s business climate, publishers’ priorities are shifting toward increasing subscription and membership revenue, while new and better ways to develop and market premium
The current worldwide pandemic has changed our lives in ways that we’ll see and feel possibly into the next decade. Ordering take-out from your favorite restaurant and getting groceries delivered—not just from local stores but also local farms—has never been more accessible. Many businesses quickly adapted to survive, as have schools that were formerly stuck
