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Multiplatform Publishing Strategy

How to Increase Subscription Sales from a Single Product

As a publisher, you’re no stranger to tiered pricing. The question is, is your highest priced tier the most purchased item, or the least? For most publishers, when they price a product and try to bundle it with other products, the highest priced bundle is not their best seller. But for the publishers we work

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Multiplatform Publishing Strategy

One Thing Top Magazine Companies Have in Common

When you think of the top magazine companies, you probably imagine Time, Cosmopolitan, or Better Homes & Gardens. If you publish a magazine, try to instead think of the magazine media companies in your niche. Comparing a niche magazine to a general-interest publication will leave you empty-handed in the idea department.

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Multiplatform Publishing Strategy

9 Fast Ways to Bring in New Revenue

Because multiplatform technology is an evolving, changing target, publishers are limited only by their imagination—and tenacity—when it comes to creating new revenue streams. It’s manifest destiny in the digital age.

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Multiplatform Publishing Strategy

You’re Invited to an Intimate Online About A/B Testing for Email List Growth

On February 10 at 1:00 PM ET, we’d love you to join us live online for a FREE 90-minute webinar, 12 Ways to Grow Your Email List. With plenty of room built in for discussion, we’ll provide a condensed summary of the key strategies that are working today to help publishers build a sustainable future

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Multiplatform Publishing Strategy

Using the MBTI to Build Better Multiplatform Publishing Teams

People who are in jobs where they’re a good fit tend to be happy. They are also more productive.

Making business more productive is a centuries old goal. For much of the twentieth century, the emphasis has been placed on improving business processes with management providing virtually all of the critical thinking skills.

In 1911, Frederick Winslow

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Multiplatform Publishing Strategy

Giving Life to your New Digital Magazine Idea

If you have an idea for a new digital magazine and are considering the many options for publishing it, the Mequoda Digital Magazine Publishing System may be the platform for your future success.

Our team has been launching successful digital magazines and their support systems for more than a decade. Some of these early, from-scratch systems

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Multiplatform Publishing Strategy

Giving Magazine Subscribers What They Want By Prioritizing Content Over Ads

Last week I was emailing back and forth with my friend and colleague Jack Edmonston, who often sends interesting news my way with some thoughts to pontificate on. This time it was an article from Politico by Jack Schaefer called, “Do Readers Own the New York Times?” Although the article is about newspaper and

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Multiplatform Publishing Strategy

Double Subscription Revenue With an All-Access Offer

Are you still selling your magazine on one platform? Sure, print magazines smell good and even look good on a coffee table, but the most successful subscription and membership marketers we know are leveraging more than paper to increase profits. To increase subscription revenue, you will have to follow suit.

What are they doing exactly? They’re

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Multiplatform Publishing Strategy

How to Triple Your Response Rates with a Web Library

Would you like to triple the response to your current email promotions and sales pages? Because that’s exactly what we’re seeing happen when publishers stop promoting their magazines and start promoting their web library.

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Multiplatform Publishing Strategy

The Benefits of Webinars: Advantages in the Long Term for Revenue

Live events came to a complete halt in 2020, and the verdict is still out for next year. On the bright side, what many event organizers learned this year is that people are more willing than ever to attend an online event. And as life returns to normal over the next year or two, there

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Multiplatform Publishing Strategy

Webinar Today: This Audience Development Webinar and Discussion is Free

Do you want to know how to use organic and paid programs to build an audience that is five or even 10 times the size of your largest paid subscription audience?

TODAY at 1:00 PM ET, we’d love you to join us live on Zoom for a FREE 90-minute webinar, 37 Ways to Grow Your Online

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Multiplatform Publishing Strategy

A Business Acquisition Checklist for Acquiring a New Publishing Brand

You don’t go on vacation without knowing where you’re going, where your hotel is near, or checking the weather, so why would you acquire a business without knowing if it will be profitable? Using a business acquisition checklist can help with this process, and we’ve put one together for you.

When acquiring a new brand, the

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Multiplatform Publishing Strategy

How COVID Impacts Magazine Subscriptions, Payments, and Security

During a time of economic uncertainty, magazine subscriptions aren’t at the top of everyone’s mind regarding how to spend their money. So why is it that so many publishers, including our publishing partners, are seeing a surge in sales? And what precautions should they take to secure auto-renewals in the long run?

Let’s discuss. When we

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Multiplatform Publishing Strategy

Gentle Email Marketing Campaign Ideas for a Pandemic

Do you feel like your inbox has recently started to fill with sales emails that all begin a line like, “I hope you’re doing well in these difficult times,” or end with my favorite, “have a great day (or as good as you can in these difficult times!)”

Reaching out to a customer, prospect, or even

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Multiplatform Publishing Strategy

Recipe SEO for Food Magazines: Don’t Make This Huge Mistake

Food publishers have no trouble generating free traffic to their website portals through social media with appealing recipe titles and professional photography. In fact, most of the food publishers we know rely heavily on social media traffic because it’s easy to make something get passed around quickly if the recipe looks good. But garnering traffic

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Multiplatform Publishing Strategy

How Subscription-Based Micro-Publishing is Growing and Influencers are Profiting

It’s no secret that in the realm of publishing, there’s a mix of sizes, from micro-publishing to legacy publishing, but we’ve recently become fascinated watching many of these micro-publishers blossom through the advancement of tools that allow them to actually make money doing it.

One such micro-publisher that has gotten a lot of praise due to

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Multiplatform Publishing Strategy

Increasing Digital Magazine Engagement is Easier Than You Think

Add member previews that feature current and collected content instead of watching your digital magazine engagement numbers drop
The other day, I was scrolling through headlines as I often do, and came across an article on magazine engagement on Forbes titled, Magazines Lose Reader Engagement When They Go Digital-Only: Will Other Formats Suffer The Same Fate?
I

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Multiplatform Publishing Strategy

How to Curate Library Content to Engage and Retain Web Magazine Readers

When walking in to a massive library or bookstore, it’s hard to decide what to look at without becoming instantly overwhelmed by all the possibilities. The same goes for an online web library for your magazine or newsletter, and if you aren’t effectively capturing subscribers’ attention regularly, renewal rates can slip. Reminding them of what

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Multiplatform Publishing Strategy

How to Create Overwhelming Value for Subscribers

At Mequoda, we have the privilege of marketing more than 200 premium subscription products including magazines, newsletters, and memberships that spark a myriad of ideas on how to create value.

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Multiplatform Publishing Strategy

How Publishers Use ACEM to Guide Growth in their Organizations

Mequoda is a term to describe a method for designing and managing successful subscription marketing systems. Short for “media quote daily,” Mequoda is an approach to building these systems based on four core principles—ACEM in Mequoda-talk. Every publisher can leverage its principles for growth in all areas of business.

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Multiplatform Publishing Strategy

3 New Revenue Opportunities to Consider Today

Multiplatform publishers are always looking for new ways to increase online revenues and profits. If you’re currently seeking new platforms and opportunities, consider these three ancillary media platforms for generating consistent additional income:

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Multiplatform Publishing Strategy

The 3 Keys to Success for Multiplatform Publishers

When we look at the most successful multiplatform publishers we know intimately, like our publishing partners and close colleagues, we are usually able to determine what sets them apart from publishing companies that struggle.

Even within our own Mequoda ecosystem, we have more than 60 special interest media websites, serving more than seven million daily email

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Multiplatform Publishing Strategy

How One Publisher Used Marketing Automation to Turn Their Business Around

“You live and die by your ability to prioritize. You must focus on the most important, mission-critical tasks each day and night, and then share, delegate, delay or skip the rest.” Those are the wise words of Jessica Jackley, co-founder of the successful micro-loan startup, Kiva. And Eli Broad, 185th wealthiest person in the world,

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Multiplatform Publishing Strategy

The 4 Words That Make or Break a Publishing Business

Whenever we work with a new publishing partner, there are four words they become familiar with very quickly.

In this week’s strategy spotlight with Don Nicholas, Chairman & CEO of Mequoda, explains how these four words will change how you approach your business, and how you can learn more about them when you download our new

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Multiplatform Publishing Strategy

Let Us Be Your Coach – Call Today

When you go shopping for a new car, you’re generally limited to the inventory on the lot. You might want gullwing doors like a Delorean or a new Tesla, but you can’t get them on an Audi. You can choose your color and wait a few weeks for your vehicle to arrive from another dealership,

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Multiplatform Publishing Strategy

How Do You Get Started With the Mequoda Method?

In our webcast series so far, we’ve covered all the basics of the Mequoda Method, including all the individual pillars of ACEM (Attract, Capture, Engage, Monetize). We’ve also talked about Publishers Using the Mequoda Method, and the final module in our webcast series is called, How Do You Get Started With the Mequoda Method?

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Multiplatform Publishing Strategy

Put Subscription Revenue First in 2019

Publishers everywhere are seeing improved subscription revenue through premium membership websites, and surely you want to see the same results. In order to put subscription revenue first, you should know the three reasons why we think this influx is happening:

First, we all should be thanking Amazon, Netflix and other large online businesses who have trained

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Multiplatform Publishing Strategy

3 Publishers Using the Mequoda Method to Grow Their Businesses

In our webcast series so far, we’ve covered all the basics of the Mequoda Method, including all the individual pillars of ACEM (Attract, Capture, Engage, Monetize). Today we’re talking about Publishers Using the Mequoda Method.

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Multiplatform Publishing Strategy

How Three Publishers Leverage a Web Magazine for More Profit

In 2017, all major publishers and most independents have a website portal. What 95% don’t have is a web magazine. But those who do are flourishing.

In today’s Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda explains why he thinks the web edition is the best edition.

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Multiplatform Publishing Strategy

How Can You Monetize Better as a Membership Website Publisher?

In our webcast series, we cover What is the Mequoda Method? and What is ACEM?, which tackles the topics of A, attracting new visitors to your membership website, C, capturing email addresses, and E, engaging that audience. M, monetize, is another crucial strategy in making money online as a publisher, which we focus on in this week’s webcast, Can Monetization (M)

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Multiplatform Publishing Strategy

Convert Metered Paywall Visitors into Subscribers

In the words of David Ogilvy, “a good advertisement is one that sells the product without drawing attention to itself.” When selling a web magazine, one of the best ways to do so is by giving away enough content that it sells itself, but not so much that visitors don’t convert into subscribers.

The most significant

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Multiplatform Publishing Strategy

3 Steps to Make Your Publishing Business Worth More by 2020

It’s entirely possible that your publishing business is worth much more than you might think. You might be trapped thinking about your company like a print publisher, and because of that, your assets are being under-leveraged. Let me suggest three easy steps to unlocking that value.

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Multiplatform Publishing Strategy

How to Turn Samplers into Subscribers

In his book, Free: The Future of Radical Price, Chris Anderson wrote, “People often don’t care as much about things they don’t pay for, and as a result they don’t think as much about how they consume them. Free can encourage gluttony, hoarding, thoughtless consumption, waste, guilt, and greed. We take stuff because it’s there,

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Multiplatform Publishing Strategy

What Does ACEM Mean, and How Are Other Publishers Following It?

ACEM doesn’t exactly roll off the tongue, but if you’ve been following along for awhile, you know this acronym is baked into everything we do here at Mequoda.

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Multiplatform Publishing Strategy

Protected: Executive Council Update: Track and Follow-Up on Abandoned Orders to Increase Sales

There is no excerpt because this is a protected post.

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Multiplatform Publishing Strategy

What Exactly IS the Mequoda Method, Anyway?

You hear us talk about the Mequoda Method, and how we’ve developed it by watching the world’s most successful publishers transition from print to the digital world, but there’s so much more to it. Watch our webcast hosted by myself and our team, called What is the Mequoda Method? to find out.

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Multiplatform Publishing Strategy

Make Your Web Magazine Better Today

In the summer of 2014, we launched what we believe to be the first-ever web magazine, I like Crochet. I Like Crochet was Prime Publishing’s first foray into premium content, aimed at readers looking for a higher level of access to unique and exclusive patterns and advice. The web magazine provided this access through fully

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Multiplatform Publishing Strategy

The ROI for Digital Magazine Development is Worth it

Whenever we work with a new client, there are four words they become familiar with very quickly.

In this week’s strategy spotlight with Don Nicholas, Chairman & CEO of Mequoda, explains how these four words will change how you approach your business, and how you can learn more about them when you download our new FREE

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Multiplatform Publishing Strategy

The Do’s and Don’ts of Free in Multiplatform Publishing

What’s “free” to the naked eye isn’t exactly free. It costs money to produce a product, even when it’s recycled. And for the user, they pay either with their eyeballs and data on an ad-driven site, or with their email address on a product-driven site.

Just think of all the “free” that you give away on

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Digital Publishing Trends Multiplatform Publishing Strategy

Audience Development Strategies for Instagram Stories and Chatbots

Facebook and Twitter were once major focuses of audience development strategies. Some digital publishers still receive favorable traffic from these social sources, but we’re also seeing other social networks and strategies gain popularity. Today we’re looking deeper into this news to see how it’s impacting publishers.

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Multiplatform Publishing Strategy

What is a Roundtable Event?

Publishers who are generating revenue through multiple platforms may include events on their list of products. If you’re in the B2B publishing niche, you may see your competitors throwing roundtable events and wonder, “what is a roundtable event?”

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Digital Publishing Trends Multiplatform Publishing Strategy

New Hires Expand Reach to New Markets for These Multiplatform Publishers

We’re seeing new developments from some multiplatform publishing giants, including Hearst and The Wall Street Journal, that involve a focus on content and digital experience.

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Multiplatform Publishing Strategy

Protected: Executive Council Update: Library Previews That Sell for You!

There is no excerpt because this is a protected post.

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Digital Publishing Trends Multiplatform Publishing Strategy

The New California Automatic Renewal Law: Are You Compliant?

How a new California automatic renewal law affects all subscription businesses with customers in the golden state, and how to prepare for Vermont’s double opt-in requirement.
A new California automatic renewal law—that went into effect 7/1/18—requires online sellers, doing business in California, to allow online cancellation of auto-renewing memberships, subscriptions, or any recurring purchases that were initiated online.
This

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Digital Publishing Trends Multiplatform Publishing Strategy

Digital Magazine Publishers Experimenting with Better User Experiences

Digital magazine publishers stay competitive and relevant to their audiences by presenting the best experiences possible. We watch constantly as experiments are made in the digital publishing industry to reach and connect with audiences. Today we’re reporting on the latest attempts at providing better user experiences.

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Digital Publishing Trends Multiplatform Publishing Strategy

Content Purging as an Audience Development Strategy at Ebner Publishing International

The best audience development strategies meet an audience where they want to be met. Today we are looking at the expansion of some audience development strategies for content publishers at Ebner Publishing International, which publishes about 80 magazines, and is using content engineering to drive more traffic.

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Digital Publishing Trends Multiplatform Publishing Strategy

Multiplatform Publisher Condé Nast Looks to Sell Three Major Magazines

Another major multiplatform publisher is in the process of making moves to unload some of its magazine titles. Today we look at Condé Nast, the company’s move to sell popular magazines, and its strategy going forward.

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Multiplatform Publishing Strategy

The Benefits of Online Advertising in a Nutshell

Once upon a time, online advertising had a shady reputation.

Luckily for publishers, that’s all in the past. The online advertising industry has improved its reputation, and consumers have become more accustomed to seeing these ads. Even the once-dreaded popup ad has become routine, especially when it’s carefully aligned with your content, which is a Mequoda

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Digital Publishing Trends Multiplatform Publishing Strategy

Publishing Website Strategy for Advertising Presents Changes

Advertising and website strategy evolves as publishers find the best channels, advertisements, and processes to follow. Today we’re looking at some new elements to online advertising.

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Digital Publishing Trends Multiplatform Publishing Strategy

Media Acquisition Looks at Publishers’ Content and Data

We often see publishers move forward with a variety of media acquisitions in order to target a specific market or fill in parts of their business that they deemed as lacking. Today we are looking at news of some recent publishing and media company moves.

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