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Archive for Multiplatform Publishing Strategy

Multiplatform Publishing posts focus on the latest news and best practices in online publishing.

In this section, you’ll find a collection of Internet marketing strategy guidelines from the world’s most successful online publishing experts. You’ll also find stories on the latest news for online publishers and Internet marketers.

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A General Manager to Drive Your Internet Marketing Strategy

What both types of CEOs have in common is the need for someone to execute their Internet marketing strategy on a day-to-day basis. Enter the Internet Marketing System General Manager and Publisher of your Mequoda Internet Hub.   Continue

Mequoda System History and Methodology

I have been involved in Internet marketing and publishing since 1995, when I was running an agency called Blue Dolphin Direct—primarily a print direct marketing and editorial consulting firm for a variety of magazine and newsletter clients. It was during that time when the folks at Computerworld had the revolutionary idea that we could sell subscriptions to their print magazine via the Internet. The program took about eight months to develop and was successful, in that we were able to sell print subs at a cost per order of about $65—a little below their average cost per order via direct mail. And that was the beginning of our journey.
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Internet Publishing Strategy 2006

How’s your Internet Publishing Strategy doing? Fifteen years after Tim Berners-Lee invented the World Wide Web, most publishers are still struggling to cope with a permission marketing world where consumers have all the power.

If you’ve made the shift, congratulations and welcome to the brave new world of niche media empires, media agnostic publishing and user-centric product design. If not, you may have noticed that your old vertical media dynasty may be losing value at an increasingly rapid pace. Time to wake up and smell the electrons.   Continue

Mequoda System Habit #2: Build a Mequoda Media Pyramid

In a Mequoda media enterprise, the commonality is not the platform; rather, it is the expertise in, knowledge of and in-depth perspective about the subject at hand. And those capabilities can, and should, expand across several different kinds of media that are marketed to targeted, qualified prospects and distributed from a master production operation.   Continue

Mequoda System Habit #1: Implement a Strategic Management System

Strategic management treats the enterprise as an information producer, and employees are valued for their creativity. Conversely, command-and-control management (your father’s management) treats the enterprise as a machine, with employees viewed as replaceable parts.   Continue

Introduction to the Mequoda System™ 2006

The Mequoda System™ is an internet business model comprised of seven organizational habits

The Mequoda System is a collection of media management behaviors that when operated as a repeating cycle, create an audience-driven, continuous improvement media management system. To discover and document the Mequoda System, the Mequoda Research Team has studied the management strategies and habits of hundreds of successful (and not-so-successful) media organizations to arrive at seven best practices, or organizational habits, that comprise the most current version of the Mequoda System.   Continue

Mequoda System: Repeat the Continuous Improvement Cycle

The seven organizational habits of the Mequoda System, institutionalized as a media management system, give you the power to succeed and, perhaps, to dominate any special-interest audience segment you choose to target.

You must, however, continually evaluate user needs in the context of your competitive marketplace and, of course, validate and fine-tune your media and marketing mix, your organizational structure and your business processes.   Continue

Mequoda System Habit #7: Make Metric-Driven Decisions

Implementing a metric-driven plan for your integrated media empire will help you determine your direct profit and loss, as the key drivers behind user-driven sites (and the most important profit-impacting variables) will affect your website’s bottom line.   Continue

Mequoda System Habit #6: Implement a Mequoda Marketing System

The way in which a publisher prioritizes sources that drive traffic is a major differentiation of the Mequoda System vs. traditional publishing models. Traditionally, magazine or newsletter publishers have generated 95 percent of their publication’s revenue by spending money on paid media. While paid media sources certainly may remain a viable part of an integrated media empire’s promotional mix, no equivalent paradigm exists in print publishing for online brand-building methods that successfully drive traffic, such as distributing free media, using search engines and link-building.   Continue

Mequoda System Habit #5: Create User-Centric Websites

After reviewing hundreds of websites, interviewing dozens of website publishers and conducting a series of expert usability reviews and actual user tests, we developed these 14 best practices for creating user-centric websites—along with a Mequoda Website Scorecard that you can use to evaluate the overall effectiveness of your own site.   Continue

Mequoda System Habit #4: Organize Content Around the Customer

Periodical publishers have historically considered content to be disposable—generated once for use in a periodical or book and then discarded. Publishers who use the Internet to recycle, reuse, and republish information in many different formats (periodicals, books, email newsletters, blogs, wikis, digital libraries, courses, events, DVDs, CDs and more) are the ones—large, small or independent—who will succeed.   Continue

An Internet Business Model for Your Internet Marketing System

Download an easy-to-use Excel-based modeling and budgeting tool to guide your online marketing and publishing efforts to higher profits.   Continue

Implementing and Iterating an Internet Marketing System

How to leverage valuable content to create customer loyalty and build repeat sales. A step-by-step guide to the Mequoda Internet Marketing System.   Continue

Designing a Mequoda Internet Hub and Internet Marketing System

The Mequoda Internet Hub is the heart of a high-performance Internet Marketing System that is fueling extreme growth for the handful of savvy information marketers that have one. Here are some lessons learned from analyzing more than 20 existing Internet Hubs and then designing and building six Mequoda Internet Hubs for a variety of publishers.   Continue

Is Your Internet Marketing System What It Should Be?

While some Internet marketers use a single source to acquire new customers, others use an intricate Internet Marketing System of up to 13 programs to increase website traffic. What’s driving your Internet Marketing System?   Continue

Mequoda Managing Editor Job Description 2006 Edition

Discuss the online publishing job responsibilities, key metrics, goals, objectives and activities for the managing editor of a vertically integrated new media organization   Continue

How to Use Your Affiliate Marketing Network Program to Sell a $3000 Seminar

Learn how one information marketer used a two-step program to sell a three-day, $3000 seminar through his affiliate marketing network.   Continue

How to Eat More Targeted PPC Advertising by Going Local

Having a heart attack is a life-changing event. Recovery rates are good for those who make the right changes to their diet and exercise program, and who learn to manage the stress of day-to-day living. The changes are information driven and require education, motivation and commitment. One health publisher we know provides a number of successful information products that are just what the doctor ordered.   Continue

Webinars Add Big Profits to the Bottom Line

Whether you call them webinars, web seminars or virtual seminars, these online events have become a successful information product for many special-interest publishers. Web Seminars Are A Welcome New Information Product Format. While Revenues From Webinars are Modest, Margins Are High. Web Seminars Are Now Widely Used by Both B2B and B2C Publishers.   Continue

Mequoda Group, LLC Announces Launch of Mequoda Daily, a Free eLetter and Website Designed to Help Improve Internet Marketing and Publishing

Bristol, RI – August 17, 2005—Over the next 52 weeks Don Nicholas, a Leading Expert on Internet Marketing Strategy for Publishers, Will Share 144 In-depth Case Studies—Absolutely Free   Continue

Recycling Website Content to become a Successful eBook Publisher

A writer and publisher I know was making a good living with his simple, advertising-driven website. His topic is hot and his content is rich in keywords. His site includes about 3,000 pages of content and through a combination of Google AdSense ads and a few select affiliate deals, he’ll do about $1.2M in revenue for this year.   Continue

IMR and SWEPA Merge to Create the New Mequoda Library, The Interactive Resource for Building Better Websites

Two of the publishing industry’s leading membership websites, Internet Media Review and SWEPA (Subscription Website Publishers Association), have merged to create the Mequoda Library, the interactive resource for building better websites. The Mequoda Library (www.Mequoda.com) went live on June 3, 2005. (Jump to FAQs)   Continue

Interview with Larry Pike, who with his wife, Holly, discovered an under-addressed niche market and responded by building a very successful business around a subscription website

Over the years, Holly and Larry Pike have each had numerous careers, but they eventually quit their jobs to become full-time online entrepreneurs. Today, as husband and wife, they own and operate a subscription website for needlework hobbyists that ought to be the envy of every membership website publisher.   Continue

Interview with Dave Debs, the mastermind behind MemberScript Content Publisher, a new product for managing a membership website

Member sites are hot! As more subject matter experts and information entrepreneurs begin online publishing ventures, the demand for automated content management software continues to grow. For the second time in a month, a Mequoda member has introduced a product to help membership website publishers manage their online content.   Continue

The Mequoda System: A Seven-Habit Website Management System

Successful website publishing in 2005 means creating happy users and healthy profits. Without both, no website will exist for long. All of the successful website publishers we’ve studied have one thing in common: a consistent management system for achieving success that includes a number of key behaviors that are repeated over and over to become organizational habits.   Continue

A website portal for the African American community in Los Angeles serves as a member site business model that could be cloned in other cities

The career path of this photographer took him from teenage hobbyist, to professional, to teacher, to membership website publisher

This excellent resource for photographers of all skill levels charges members less than $50 annually and despite competition from similar websites, gets upwards of 700,000 page views per month.   Continue

What are the best practices for operating an inbound call center?

Working in a call center must be tedious. Every caller requires courtesy, attention to detail, and service with a smile. And the calls keep coming, hour after hour. So how do the operators cope?

And how do managers train customer service people to do the repetitive tasks? How can call center workers deal effectively with very-often-unhappy customers, without burning out?
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Publishing restaurant and lodging reviews for fun and profit

Imagine owning a membership site where most of the content is provided at no cost to you by other people, plus you have at least three profit centers. This business model is fun, especially if you like eating at restaurants and want to extract your revenge when you get bad food or service.   Continue

Now you can start your day with a pithy inspirational quote from a new subscription website. Its owners have been publishing a magazine equivalent of its message for more than 80 years.

According to a year-old study by the Pew Internet & American Life Project, the “online faithful” are devout and they use the Internet for personal spiritual matters more than for traditional religious functions or work related to their places of worship.   Continue

Internet Media Review Launches Redesigned Site, Hires Seven Contributing Editors

Bristol, RI – January 26, 2005 – Internet Media Review announced today that they have launched a revised version of their site and hired seven new contributing editors.   Continue

Internet Media Review Names WSJ.com Best Online Newspaper Marketer

With more than $40 million in annual online print sales, The Wall Street Journal’s WSJ.com wins the IMR Marketing Excellence Award 2004 for Selling Print Newspaper Subscriptions Online.   Continue

Internet Media Review Names Bookreporter.com Best Online Book Marketer

Amazon affiliate Bookreporter.com has won the IMR Business Strategy Award 2004 for using best strategies and practices to make money selling other people’s books online. The other top 9 sites rated in the study do well, but would do far better if they followed a few simple rules.   Continue

Internet Media Review Names Discover.com Best Consumer Magazine Website

Bristol, RI – September 23, 2004 – With larger magazine publishing companies falling to the wayside, the Imagineers at Disney Publishing’s Discover.com have been awarded the IMR Usability Excellence Award 2004 for Best Consumer Magazine Website.   Continue

DMA Launches New Website to Help Publishers Harness the Internet

Digital Media Advisors (DMA) announced today the launch of their first online publication, Internet Media Review: The Journal of Online Bristol, RI – September 14, 2004 – Marketing & Publishing. IMR’s mission is to help print and electronic publishers understand and profit from the best practices used by the Internet’s most successful online publishers.   Continue

Find Out Who Owns That Domain Name With This Reliable Product

Domains, IP addresses, host names, sites, and URLs have always been the source of misconceptions, even among advanced Internet users.

SmartWhois is a great starting point for an online investigation.

What is the difference between a domain name and host name? What do those numeric IP addresses mean? How can I learn who owns a domain? Can I trace a user by IP address?   Continue

How to Ethically Increase Traffic to Your with Additional Domain Names

It is fine to register domain names that might increase your type-in traffic, but cyber squatting is definitely not acceptable. Here’s the difference.   Continue

Optimizing the User Experience: Excerpts from a Government Report

“Users will make the best use of websites when information is displayed in a directly usable format and content organization is highly intuitive. Websites should be designed to facilitate and encourage efficient and effective human-computer interactions.”   Continue

Trade Shows or Industry Conferences Are a Great Source of Content

New content for online publishers by covering trade show and conferences

Attendance is down at shows and conferences, making it more important than ever that you cover such events.   Continue