Multiplatform Publishing Strategy posts focus on how publishers successfully distribute and monetize their content across multiple platforms, including memberships, events, clubs and sponsorships.
The Mequoda System™ is an internet business model comprised of seven organizational habits
The Mequoda System is a collection of media management behaviors that when operated as a repeating cycle, create an audience-driven, continuous improvement media management system. To discover and document the Mequoda System, the Mequoda Research Team has studied the management strategies and habits
The seven organizational habits of the Mequoda System, institutionalized as a media management system, give you the power to succeed and, perhaps, to dominate any special-interest audience segment you choose to target.
You must, however, continually evaluate user needs in the context of your competitive marketplace and, of course, validate and fine-tune your media and marketing
Implementing a metric-driven plan for your integrated media empire will help you determine your direct profit and loss, as the key drivers behind user-driven sites (and the most important profit-impacting variables) will affect your website’s bottom line.
The way in which a publisher prioritizes sources that drive traffic is a major differentiation of the Mequoda System vs. traditional publishing models. Traditionally, magazine or newsletter publishers have generated 95 percent of their publication’s revenue by spending money on paid media. While paid media sources certainly may remain a viable part of an integrated
After reviewing hundreds of websites, interviewing dozens of website publishers and conducting a series of expert usability reviews and actual user tests, we developed these 14 best practices for creating user-centric websites—along with a Mequoda Website Scorecard that you can use to evaluate the overall effectiveness of your own site.
Periodical publishers have historically considered content to be disposable—generated once for use in a periodical or book and then discarded. Publishers who use the Internet to recycle, reuse, and republish information in many different formats (periodicals, books, email newsletters, blogs, wikis, digital libraries, courses, events, DVDs, CDs and more) are the ones—large, small or independent—who
Download an easy-to-use Excel-based modeling and budgeting tool to guide your online marketing and publishing efforts to higher profits.
How to leverage valuable content to create customer loyalty and build repeat sales. A step-by-step guide to the Mequoda Internet Marketing System.
The Mequoda Internet Hub is the heart of a high-performance Internet Marketing System that is fueling extreme growth for the handful of savvy information marketers that have one. Here are some lessons learned from analyzing more than 20 existing Internet Hubs and then designing and building six Mequoda Internet Hubs for a variety of publishers.
While some Internet marketers use a single source to acquire new customers, others use an intricate Internet Marketing System of up to 13 programs to increase website traffic. What’s driving your Internet Marketing System?
Discuss the online publishing job responsibilities, key metrics, goals, objectives and activities for the managing editor of a vertically integrated new media organization
Learn how one information marketer used a two-step program to sell a three-day, $3000 seminar through his affiliate marketing network.
Having a heart attack is a life-changing event. Recovery rates are good for those who make the right changes to their diet and exercise program, and who learn to manage the stress of day-to-day living. The changes are information driven and require education, motivation and commitment. One health publisher we know provides a number of
Whether you call them webinars, web seminars or virtual seminars, these online events have become a successful information product for many special-interest publishers. Web Seminars Are A Welcome New Information Product Format. While Revenues From Webinars are Modest, Margins Are High. Web Seminars Are Now Widely Used by Both B2B and B2C Publishers.
Bristol, RI – August 17, 2005—Over the next 52 weeks Don Nicholas, a Leading Expert on Internet Marketing Strategy for Publishers, Will Share 144 In-depth Case Studies—Absolutely Free
A writer and publisher I know was making a good living with his simple, advertising-driven website. His topic is hot and his content is rich in keywords. His site includes about 3,000 pages of content and through a combination of Google AdSense ads and a few select affiliate deals, he’ll do about $1.2M in revenue
Two of the publishing industry’s leading membership websites, Internet Media Review and SWEPA (Subscription Website Publishers Association), have merged to create the Mequoda Library, the interactive resource for building better websites. The Mequoda Library (www.Mequoda.com) went live on June 3, 2005. (Jump to FAQs)
Over the years, Holly and Larry Pike have each had numerous careers, but they eventually quit their jobs to become full-time online entrepreneurs. Today, as husband and wife, they own and operate a subscription website for needlework hobbyists that ought to be the envy of every membership website publisher.
Member sites are hot! As more subject matter experts and information entrepreneurs begin online publishing ventures, the demand for automated content management software continues to grow. For the second time in a month, a Mequoda member has introduced a product to help membership website publishers manage their online content.
Successful website publishing in 2005 means creating happy users and healthy profits. Without both, no website will exist for long. All of the successful website publishers we’ve studied have one thing in common: a consistent management system for achieving success that includes a number of key behaviors that are repeated over and over to become
This excellent resource for photographers of all skill levels charges members less than $50 annually and despite competition from similar websites, gets upwards of 700,000 page views per month.
Working in a call center must be tedious. Every caller requires courtesy, attention to detail, and service with a smile. And the calls keep coming, hour after hour. So how do the operators cope?
And how do managers train customer service people to do the repetitive tasks? How can call center workers deal effectively with very-often-unhappy
Imagine owning a membership site where most of the content is provided at no cost to you by other people, plus you have at least three profit centers. This business model is fun, especially if you like eating at restaurants and want to extract your revenge when you get bad food or service.
According to a year-old study by the Pew Internet & American Life Project, the “online faithful” are devout and they use the Internet for personal spiritual matters more than for traditional religious functions or work related to their places of worship.
Bristol, RI – January 26, 2005 – Internet Media Review announced today that they have launched a revised version of their site and hired seven new contributing editors.
With more than $40 million in annual online print sales, The Wall Street Journal’s WSJ.com wins the IMR Marketing Excellence Award 2004 for Selling Print Newspaper Subscriptions Online.
Amazon affiliate Bookreporter.com has won the IMR Business Strategy Award 2004 for using best strategies and practices to make money selling other people’s books online. The other top 9 sites rated in the study do well, but would do far better if they followed a few simple rules.
Bristol, RI – September 23, 2004 – With larger magazine publishing companies falling to the wayside, the Imagineers at Disney Publishing’s Discover.com have been awarded the IMR Usability Excellence Award 2004 for Best Consumer Magazine Website.
Digital Media Advisors (DMA) announced today the launch of their first online publication, Internet Media Review: The Journal of Online Bristol, RI – September 14, 2004 – Marketing & Publishing. IMR’s mission is to help print and electronic publishers understand and profit from the best practices used by the Internet’s most successful online publishers.
Domains, IP addresses, host names, sites, and URLs have always been the source of misconceptions, even among advanced Internet users.
SmartWhois is a great starting point for an online investigation.
What is the difference between a domain name and host name? What do those numeric IP addresses mean? How can I learn who owns a domain? Can
It is fine to register domain names that might increase your type-in traffic, but cyber squatting is definitely not acceptable. Here’s the difference.
“Users will make the best use of websites when information is displayed in a directly usable format and content organization is highly intuitive. Websites should be designed to facilitate and encourage efficient and effective human-computer interactions.”
New content for online publishers by covering trade show and conferences
Attendance is down at shows and conferences, making it more important than ever that you cover such events.
