Learn how one publisher added simple user testimonials and increased landing page conversion rates by 23 percent.
Category: Subscription Website Publishing
Subscription Website Publishing posts focus on how to build and operate a premium subscription website, including how to best align and repurpose your content, increase subscription orders, and best practices for subscription website architecture.
An eBook author and publisher I met at a recent Internet marketing conference is a big fan of a simple $97 software program called eCover Generator that makes eBook covers, software boxes, CD covers and covers for just about any other information product you can name.
Discover how one publisher was able to increase landing page conversion rates 23 and 27 percent by re-purposing his direct mail sales letter copy.
Ever wonder if the color of your order button impacts click-through rates and conversion rates? The short answer: order button color does matter. Discover which color order button lifted response for one publisher by 27 percent!
My brother-in-law, Randy, is always amazed at the website design elements I test when creating new sales letter landing pages. He thinks, that after running the test once or twice or a 100 times, I should just know the answer. When I’m trying to increase landing page conversion rates, there are times when I conclude
In the past few months, I’ve seen results from three different magazine publishers that have each literally turned their source mix on its head. For each of them, a simple online order form that costs them almost nothing has rocketed their website to the top of their print publication’s source list. The website design trick
Webpage path analysis for a large advertising-driven consumer website revealed that there was a problem with website usability. Users were bypassing the “browse by category” website navigation in 85 percent of user sessions. Website usability testing revealed that the users were using search to look for reports and articles, instead of using the left column
Strategic Intent is Perhaps the Most Important of the 14 Guidelines. If Users Can’t Figure Out Your Website, They Not Only Leave Quickly—They Won’t Come Back.
he Mequoda Landing Page Scorecard™ encourages you to score your own landing page using each of the 12 Mequoda Best Practice Guidelines, add them together and arrive at a cumulative score. The goal is to emphasize the importance of effective landing pages that sell. Your landing page should achieve respectable scores in all areas, rather
In this exclusive Mequoda interview, Satch Reed explains his popular subscription website that’s dedicated to antique car restoration. It’s also dedicated to making money for its publishers.
A Great Landing Page is a Sales Letter that Establishes Rapport, Heightens Desire for the Product and Prompts a Purchase Decision
Webification is the Most Efficient Use of All the Multi-Media and Interactive Technology Available, Without Letting it Outshine the Sales Message on Your Landing Page
Capturing Your Visitor’s Email Address on Your Landing Page Allows Opportunity for Follow Up, Significantly Increases your Conversion Rate and Gives You a Chance to Grow Your List
Adding User Testimonials to Your Landing Page Increases Conversion Rates, as they Comfort and Reassure Your Customers that Other People Have Bought and Been Very Satisfied with your Product or Service
The Only Sure Way to Know How Many Links to Place on Your Landing Page to Increase Conversion Rates is to Test the Variations and Go with the Winners. Links and buttons are the vehicles that allow a prospect to navigate your landing page. Your objective should be to make them as easy as
When Writing Landing Page Copy, it’s Important to List all Benefits and Avoid Using Jargon and Terms Not Commonly Understood by the User
There are a Few Common Factors that Contribute to Improving Landing Page Readability—Notably, the Choice of Typeface
Few Things Destroy the Credibility of a Landing Page More Quickly than Content that’s Out of Date. Remember to Keep Things Fresh and Always Offer an Urgent Reason for Visitors to Buy Now
If your Landing Page Loads at Anything Slower than the Speed of Instant Gratification, you Run a Serious Risk of Losing your Customer
The Key to Creating an Aesthetically Pleasing Landing Page is to Know your Target Market and Create an Appearance that Conforms to your Visitors’ Mental Model
If You Get Everything Else Right and Blow the Order Mechanism, your Sales Letter Landing Page will Almost Certainly Fail.
Veteran Comedian John Cleese—best know as the creator of silly walks, The Ministry of Silly Names, Fawlty Towers, and innumerable Monty Python sketches—has launched a very silly subscription website for his fans.
A subscription to an online database or software application could generate significant income and create long-term customers. This app-on-tap website devoted to legal forms and contracts invites you to model its success.
This membership website is an online community for embroidery enthusiasts to meet and exchange ideas, discuss new design and software releases, chat about life and make new friends.
According to the National Needlework Association (TNNA), the actual term “needleart” refers to any form of hand technique utilizing a needle and some type of fiber, yarn or
What hands-on, take-charge-of-your-own-health Baby Boomers really want is reliable information about alternatives to the traditional model of practicing medicine. One tireless medical detective is betting they will pay a premium to access his subscription website for answers.
Perhaps the best way to sell volumes of information products, including subscriptions to member websites, is to follow fads and trends. Anticipate what the market wants, and then create custom products to satisfy the demand.
Most would-be information entrepreneurs get it backward. They create a product first, and then they try to figure out who to
Not all financially successful membership websites require a paid admission or subscription fee. If you have the right content, you could start a complimentary members-only website that throws off a generous profit. You don’t even have to be the first one to find and avail yourself of the niche.
This is an online matchmaking service with unlimited profit potential. It enables you to advertise your rental home to more than one million annual visitors to its website for a mere $148, and takes no responsibility for the accuracy of the information.
At Vacation Rentals by Owner (vrbo.com) you are responsible for conducting your own investigation
Far Too Many Landing Pages Fail Almost Immediately by Offering Up Lack-Luster Headlines and Subheads; Learn How To Deliver a Compelling Headline for a Single Product or Service
SpeakerMatch is a marketing/leads service for speakers. As such, it’s not a speakers bureau and does not screen candidates for event organizers or collect commissions from speakers.
I admit it. I’m beginning to have “senior” moments when I momentarily forget well-known things. The experts say not to worry, it happens to everyone from time to time. I prefer to worry.
Motocross, if you are not familiar with it, is a cross-country motorcycle race over a closed course of rough terrain with steep hills and sharp curves.
YesLetter.com, founded by students at Princeton University and the Wharton School of Business, offers an extensive online library and discussion network—all developed and run by students in a number of Ivy League and other top-tier schools.
John Graden is the epitome of a successful martial artist and businessman. He is an author, athlete, publisher and pioneering martial arts visionary and widely acknowledged as the most important martial arts leader to emerge in the past decade.
At first glance, BookReporter.com simply looks like the ultimate online destination for people who love to read and talk about books. It’s very well designed and features thoughtful book reviews, in-depth author profiles and interviews, excerpts of the hottest new releases, literary games and contests, and more.
PublisherMarketplace.com is a membership website that is beneficial for anyone in the publishing industry
This membership website calls itself a dedicated marketplace for publishing professionals to find critical information and unique databases, to find each other, and to do business better electronically.
Career advancement is among the most potentially successful topics for a successful subscription website. Member sites that provide solid advice, tips, how-tos, resource libraries, etc., about specific professions or business skills are very popular.
Membership website based on helping people find employment or career advancement
The Freelance Work Exchange offers its members career advice and strategies as well as hot freelance job opportunities. Its freelance and work-at-home jobs database includes opportunities in:
Membership website meets social networking site
Imagine a collaborative website for exchanging business contacts that is basically a cross between the online marketplace of eBay and the social networking site of Friendster.com.
Started three years ago by software engineer and sewing enthusiast Deepika Prakash, of Acton, Massachusetts, PatternReview.com provides sewers with a platform to share their tips and techniques by writing and commenting on reviews for sewing patterns, sewing machines, and other sewing products.
The International Code Council (www.iccsafe.org), a membership association dedicated to building safety and fire prevention, develops the codes used to construct residential and commercial buildings, including homes and schools. Most U.S. cities, counties and states that adopt codes choose the International Codes developed by the International Code Council (ICC).
For most of us past the age of 25, business travel has long lost its glamour. And while traveling for a holiday may hold the promise of an exciting destination, getting there is no longer half the fun. The security measures in place at airports are only part of the challenge. Most airline seats
Home exchange websites are popping up everywhere. Ostensibly, they offer affordable vacation housing without the hassles of owning a time share.
Most have extensive computer databases of homes available for rental or swapping. That’s a smart use of the Internet. But because home exchange businesses generally do not screen their members, making contact via e-mail with
More than 15,000 adult members now belong to a website that helps them organize pick up games of everything from croquet to Ultimate Frisbee. Looking for a fourth for golf or a pickup game of hoops? Find teammates in your own neighborhood on this nationwide website for players, teams and managers.
Have you ever been upside down in a car lease? Need to bail out of your expensive monthly car payments? This website might be able to help you.
The term “upside down” refers a car owner owing more on his loan or lease than the car is worth. This frequently happens with long-term loans and leases
Steve Sztopek says that, metaphysically, you have to be out of your mind to be successful. Whatever he is doing, it seems to be working.
In the following inspiring interview, he tells us how he followed his bliss, learned picture framing, marketing, and finally, online publishing.
Mequoda has waited a long time to pin down our good friend Jerry Minchey for an in-depth interview about his online businesses. Jerry has a number of successful Internet enterprises that he wisely chooses not to discuss in a public forum. But fortunately for Mequoda members, he is very candid here about his very popular
A $79 subscription to Dream of Italy is a small price to pay to make sure your next trip (likely to cost thousands of dollars) is picture perfect. And that’s a strong motivation to subscribe, just as it is with any newsletter that provides expert advice and product or service reviews.
Bob Chambers has established a hard-earned reputation for himself as the Multimedia Guy. In this exclusive Mequoda interview, he reveals how he got started in the video business, grew with the many changes in technology, and how he shares his knowledge on the very informative and authoritative member site FlashPublishers.com.
Her vision is to create a tool that will guide women, encourage them, help them balance. To help accomplish her vision, Jessica Hostler de Sanchez formed a partnership with her sister, Brandee Hostler; her mother, Sharon Green; and her aunt, Vonnie Corsini. Together, they have come up with a subscription website that is brimming with