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Archive for Subscription Website Publishing

Subscription Website Publishing posts focus on what to consider when building and operating a subscription website.

In this section, you’ll learn the difference between membership and subscription sites, how to build a successful subscription website, increase sign-ups, align content, and the best practices for running successful subscription websites.

Free Download: Learn how to choose the best subscription pricing and single-copy pricing strategy for your subscription websites and subscription apps when you download a FREE copy of our How to Use Contrast Pricing to Increase Subscription Revenue report today.

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What is your membership website passion—to lead or to be led?

In his seminal analysis of the psychology of mass movements, The True Believer, Eric Hoffer reminds us of how eager many people are to be led, to join a cause—any cause.   Continue

Eight steps for successfully marketing your subscription website

You need not spend a lot of money to market your subscription website, but you will need to follow these steps if you hope to have critical and financial success.   Continue

Do neatness and order add to the credibility of a membership website?

Or put another way, does sloppiness in spelling diminish the credibility and effectiveness of a subscription site and reflect poorly on the website publisher? My thoughts, and a tool I use religiously.   Continue

Readability rules for subscription websites

Making your online newsletter easier to read is a matter of both writing style and formatting technique. Here are some helpful hints.   Continue

Marketing your membership website via search engine optimization

Most new visitors to any site get there as a result of a search engine search. What are the secrets to getting maximum visibility and top ranking?   Continue

How to know if your membership website search engine ranking is being hijacked?

Beware the 302 server redirect, which can either cause search engine traffic to your website to disappear or redirect the traffic you deserve to another website.   Continue

Seniors lead online growth and create opportunities for premium information sites

Senior citizens are the only minority group that everyone is trying to get into! They generally have some money, so many smart marketers are trying to sell something to them. That includes savvy information product developers.   Continue

From magazine to book to subscription website: Is this a viable business model?

Magazine publishers, book publishers and membership website publishers are re-inventing the revenue models for cross-selling information.

A recent article in Community, the quarterly newsletter of Barnes & Noble Booksellers, explains how a simple “get-to-know-you” meeting between the editors of Good Housekeeping and the magazine’s new book publishing partner, Sterling, led to a great book idea.   Continue

The 12 commandments of publishing a membership website or online newsletter

Like immutable laws of nature, some rules are ironclad. Follow these directives and you can expect to succeed. Ignore even one of them and your business and personal achievements will be significantly diminished.   Continue

Your (U.S.) Tax Dollars at Work: Government Guidelines for Organizing and Designing Your Membership Website

Your (U.S.) tax dollars at work: A government report on research-based web design and usability provides guidelines for organizing and designing your membership website with the subscriber in mind   Continue