Learn email newsletter best practices to enhance your editorial management strategy
(Nationwide)—Having an email subscriber list is imperative to the success of online publishers and Internet marketers. Due to this fact, the Mequoda Group has compiled a list of recommended general best practices for establishing and executing an effective email correspondence strategy.
To begin, research and define the needs of your online audience. It’s necessary to elaborate on your assumptions and determine what the audience is doing online. This affords the ability to then cater email newsletter content to them.
Next, alignment between the goals of the publishing business and goals of the email newsletter need to be recognized. It should be possible to clearly justify and defend the business purpose behind each email newsletter. Continue