Email Newsletter Reviews

Email Design Reviews are written by the Mequoda Research Team, based on our Email Newsletter Scorecard that features 10 email design guidelines, and focuses on the email newsletters of today’s top publishers.

While success or failure of an email newsletter should be directly tied to bottom line goals (sales, revenue, etc.), there are some things that can help—or hurt—a newsletter’s chances of achieving those goals. The Mequoda Research Team (including Jeanne Jennings, an established email marketing expert) developed 10 guidelines for designing an effective email newsletter that helped us analyze the email newsletters of successful B2B and B2C publishers.

In this section, you’ll find publisher email newsletters reviewed based on these guidelines. To submit your email newsletter to be reviewed, email Chris Sturk at

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