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Multiplatform Publishing Strategy Publishing Case Studies

Jewelry Making Daily Publishing Case Study: Interweave Launches Another Online Community with its Proven Content Marketing Strategy

A Google keyword visibility strategy and valuable, highly targeted content are fundamental to this experienced online publishing enterprise

If you have ever doubted the value of keyword research and search engine optimization, consider the enviable success of Interweave, a unit of Aspire Media. It’s one of the nation’s largest and most respected arts and craft media

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Multiplatform Publishing Strategy Publishing Case Studies

Capitol Information Group Embraces Content-Driven Search and Internet Marketing Strategy

InvestingDaily.com launched with an experienced publishing team and an internet marketing strategy comprised of legacy content from KCIInvesting.com.

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Multiplatform Publishing Strategy Publishing Case Studies

Vida y Salud – One Million Unique Users in Under 10 Months

A story of health, wellness and success

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Audience Development Strategy Publishing Case Studies

Pottery Making Gets Creative Online with Blogging

Jennifer Harnetty is the managing editor of CeramicArtsDaily.org, an online community serving active potters and ceramic artists worldwide

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Publishing Case Studies Reviews and Studies

Wall Street Journal Media Pyramid Case Study

Does this legacy publisher translate from print to online?
With so many newspapers going out of business, how has the Wall Street Journal not only survived but thrived?

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Business Strategy Multiplatform Publishing Strategy Publishing Case Studies

Meet a B2B Multi-Platform Content Rock Star

Effective digital media strategy means building a multi-platform content Mequoda Media Pyramid
BLR.com is a Mequoda “best practice” multiplatform publisher, and its creator, Bob Brady, has been setting a standard for excellence and innovation since before we coined the term “Mequoda.”

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Publishing Case Studies

TripAdvisor is #1 on our List of Top Travel Sites

How TripAdvisor.com builds brand loyalty by interacting with their community

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Publishing Case Studies

Real Simple Mequoda Media Brand Study

Little was simple about the launch of Real Simple back in 2000, but after about a year and a half of tweaking, Real Simple hit its stride. Within the first few years, the magazine became profitable, and that gave the publisher an opportunity to see what else the brand could do for its readers.

One of

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Publishing Case Studies

The Motley Fool Media Network Case Study

The Motley Fool uses its powerful brand to launch seven successful print newsletters for personal investors that will generate $22M in 2005 revenues. Traditional advertising-driven Internet business model takes a back seat.

After the 2001 dot-com stock market crash occurred, The Motley Fool was forced to change its online business model. The years of generating more

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Publishing Case Studies

Martha Stewart Mequoda Media Brand Study

Beyond being a mere household name, Martha Stewart has become synonymous with home decorating, cooking and gardening—bringing beauty to all things domestic. Martha Stewart Living Omnimedia, Inc (MSLO), is an integrated media company distributing the “art of everyday living” to us in many different channels.

All these channels circle and promote each other, as Martha

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Fine Woodworking Mequoda Media Brand Case Study

Taunton’s Fine Woodworking launched in 1975 as a black-and-white quarterly, followed by books on woodworking.

A few years ago, they started publishing special newsstand editions, which they now do seven times a year. Most are created from repurposed content from the magazine.

They have been producing video for 20 years and with the advent of DVDs, finally

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Publishing Case Studies

Amazon Catalog Marketing Website Case Study

Amazon.com: Bigger IS Better

Size may not always matter, but being big certainly does matter (and always has) to Amazon.com. After all, the company’s mission is to be “Earth’s most customer-centric company—a place where people can find anything they might want to buy online at the lowest possible price.” That’s a tall order in anyone’s book,

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Lending Tree Lead Generation Website Case Study

LendingTree: Making Matches…Making Money

Web watchers were skeptical when LendingTree.com launched in 1998. Despite the surging use of the Internet during the 1990s, those in the know had doubts whether consumers would trust posting their financial information online. For that very reason, banking institutions, as you may recall, were among the slowest—let’s say the most careful—to

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Publishing Case Studies

America’s Test Kitchen Mequoda Case Study

How America’s Test Kitchen’s Revenues have Grown from About $15 million to an Estimated $46 million in Just Five Years… Shouldn’t you be Using the Same Strategy for Selling your Information Products on the Internet? Doesn’t your Job Depend on it?

Chris Kimball, CEO of Boston Common Press, is master of what we now call multiplatform

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Publishing Case Studies

News-Record.com Case Study

Citizen or participatory journalism, according to the experts, is the act of citizens “playing an active role in the process of collecting, reporting, analyzing and disseminating news and information.”

So say Shayne Bowman and Chris Willis, authors of the report We Media: How Audiences are Shaping the Future of News and Information.

Bowman and Willis contend that

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Publishing Case Studies

eHarmony Membership Website Case Study

If what we learned in Psychology 101 is true, the basic motivators of human behavior are simple: humans seek pleasure and avoid pain. You either have something you don’t want (avoidance principle) or you want something you don’t have (pleasure principle).

Psychologists tell us that everybody wants: food, shelter, health, sex, love, money and general well

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Publishing Case Studies

Mother Earth News Media Network Case Study

Evaluating Risks and Embracing Change: How the Forward-Looking Management of Mother Earth News is Transforming a Traditional Print Magazine Publisher Into a Cutting-Edge, Online Information Provider

If your magazine and the brand it represents have survived and grown for 35 years, you might be tempted to rest on your laurels. “If it ain’t broke…” But smart

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Publishing Case Studies

The Daily Reckoning Mequoda Case Study

Agora Financial Network: Understanding the Seven Strategies that Drive the World’s Most Successful Special-Interest Website Network

The Mequoda Group estimates that the Agora Financial Network will post top-line revenues for 2006 of $55 million, with $41 million being generated online. This makes each of its 500,000 domestic subscribers worth about $82.

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Publishing Case Studies

Book Reporter Media Network Case Study

Following the Passion

When you’re passionate about something, you want to know everything there is to know about it, according to Carol Fitzgerald, president of The Book Report Network. She explains, for example, that she fell in love with Simon & Garfunkel when she was 13 years old. She learned a little about the duo’s background

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IMDb Media Network Case Study

Internet Movie Database: The screen’s big scene

By its own declaration, the Internet Movie Database (IMDb) is a HUGE collection of movie information. Its database catalogs every pertinent detail about a movie — which actors were in it, who produced and directed it, filming locations for it, trivia about it, even where you can find reviews

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Publishing Case Studies

Pepsi.com Brand Marketing Website Case Study

Pepsi.com, a Very Successful Brand Site, Chose a Target Audience, Explored the Audience’s Needs, Determined Their Own Business Goals, and Designed a Smash Hit of a Site

The first question everyone asks: “Why would anyone go to Pepsi.com?” This is because we mostly think of the Web as a distribution vehicle. We think of ordering books

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Publishing Case Studies

Forbes Internet Hub Case Study

How They Created the World’s Number One Business Website

We’ve been taught that successful website publishing in 2005 means creating happy users and healthy profits. With 10.3 million worldwide unique visitors per month, I think it’s fair to say that Forbes.com has done just that.

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Publishing Case Studies

Forbes Media Network Mequoda Case Study

Creating the World’s Most Popular Website for Entrepreneurial Capitalists

With 2006 revenues estimated at more than $510 million, up from an estimated $460 million for 2005, the newly formed Forbes Media Network is on a roll.

Forbes Media currently includes print, online conferences, radio and TV properties. At this time, an estimated $330 million still comes from

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Publishing Case Studies

The Goals Guy Media Network Case Study

Selling Goal-Setting and Motivational Information to a Niche Market of Nascent Planners and High Achievers: The Goals Guy Thrives with Laser-like Focus on Creating Quality Digital Products, Superior Search Engine Optimization and Smart Strategic Alliances

Gary Ryan Blair is a serious strategic planner. His personal philosophy can be summarized in two words: Everything Counts!™ Blair believes

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Publishing Case Studies

eBay.com Classified Website Case Study

eBay: People, Places, and Lots of Things

Just as the Internet was blossoming in the mid-90s, software engineer Pierre Omidyar established the world’s first online auction site for mostly personal reasons. His fiancée (now wife) Pam—an avid collector of PEZ™ candy dispensers—was having difficulty finding other collectors with whom she could trade. Sitting in his living

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Publishing Case Studies

Ask the Builder Mequoda Media Brand Case Study

Tim Carter started as a building contractor and decided one day to tell homeowners about remodeling and residential construction by writing a newspaper column. The column started in 1993 and continues today. In 1998, he launched AskTheBuilder.com.

In addition to that column, Carter expanded Ask the Builder’s reach into radio, television and the Internet. He now

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Publishing Case Studies

The Wall Street Journal’s Publishing Case Study

The Wall Street Journal’s website, WSJ.com, has achieved incredible success by selling print subscriptions online while simultaneously selling subscriptions to their online product. As a result, they are a great example of how to sell millions of dollars in subscriptions from one website. After perusing their site, we have identified seven marketing lessons to be

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Publishing Case Studies

Beer Business Daily Membership Website Case Study

How copyright enforcement threats, simple site license pricing and credit card auto-renewals drive BeerNet’s online subscription revenue growth while maintaining an impressive 90 percent annual retention rate

Harry Schuhmacher is a former beer distributor, an accomplished online journalist and a savvy marketer of his information products. He founded BeerNet Communications, Inc., in 1997 and today is

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Publishing Case Studies

PCWorld.com Internet Marketing Case Study

PC World Makes OFIEs Work by Giving Them Prominent Placement Near Editorial, Making an Email Address Optional and Offering Plenty of Premiums

OFIEs, “Order Forms in Editorial” are embedded subscription forms. They are placed in unused space at the bottom of webpages and, when used to generate subscriptions to a companion print magazine, churn thousands of

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Publishing Case Studies

America’s Test Kitchen Media Network Case Study

Boston Common Press, the Publishing Company that Produces PBS TV Show America’s Test Kitchen, Uses the Show’s Viewership to Drive Traffic to its Free Website, Building a Large Database in Which They Market Their Various Print and Online Products

America’s Test Kitchen is a weekly television show on local PBS stations, but it is more than

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Computerworld Mequoda Case Study

Online Revenues for Computerworld US Now Account for Over 35 Percent of their Total US Publishing Revenue

This Computerworld Mequoda Case Study is derived from one-on-one interviews with Pat McGovern, IDG’s founder and Robert Carrigan, the CEO of US Operations. It outlines Computerworld’s story from the beginning, and explores how they’re making such a successful shift

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FDAnews Mequoda Case Study

By refocusing on its core business, this special interest B-to-B publisher has increased revenues four fold since 2000, deriving 80 percent of its new business from online marketing.

FDAnews is the premier provider of domestic and international regulatory, legislative and business news and information for executives in industries regulated by the U.S. Food and Drug Administration.

There

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Publishing Case Studies

HBSP Virtual Seminar Product Marketing Website Case Study

When the blowout of the U.S. economy a few years ago resulted in a decline in business travel, which was further affected by a general fear of travel triggered by 9/11, Harvard Business School Publishing (HBSP) sought a way to reach its audience with material that it would otherwise present in a traditional, in-person conference

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Publishing Case Studies

Consumer Reports Membership Website Case Study

With 1.6 million paid subscribers, ConsumerReports.org has more paid subscribers than any other publication-based website.

That may not be a huge surprise considering their print magazine has a paid circulation of 4.1 million and growing. Yet we can’t help but wonder, while so many other magazine publishers are still so confused about their Internet publishing model,

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Publishing Case Studies

Amazon Affiliate Marketing Case Study

How to Make Money Selling Other People’s Books

Many of the best affiliates of Amazon.com are losing opportunities to make money. Poor navigation on their web sites and lack of attention to crucial details is preventing them from reaching their potential as moneymakers. Of the sites we reviewed, there are those that are doing outstandingly well,

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Publishing Case Studies

Fodors Travel Mequoda Case Study

Venerable guidebook publisher, an early adopter of the Web, continues to refine its Internet strategy. Fodor’s Travel, a division of Random House, Inc., has been recognized as the premier guidebook publisher for more than 70 years. Today, the Fodor’s Travel brand exists firmly in print, online, and on mobile devices. Fodor’s target audience

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Publishing Case Studies

MediaBistro Media Network Makeover Case Study

Laurel Touby started MediaBistro in 1997 in the dot-com heyday with the goal of creating a community for journalists. “We weren’t really sure how we were going to make money,” she confesses, “we just wanted to bring media people together.” While this may not sound like an auspicious mission for a profitable business, MediaBistro has

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Case study: America Cooks

In mid-summer, Sara Campbell and the editors of America Cooks decided to run a Christmas cookie contest; the winning recipes would be featured in the December issue. The call for recipes went out via her website (a well-done Mequoda Internet Hub) and a free email newsletter.

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University Health Publishing Internet Hub Case Study

The Johns Hopkins Medical Letter, Health After 50 is the Springboard for University Health Publishing’s Expansion From a Single Independent Print Newsletter to a Network of 26 Branded Consumer Health Information Products

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WSJ Membership Website Case Study

Skillful Leveraging of Brand, Strategic Site Design and Continuous Attention to the Balance of Traffic to Gated Content Has Contributed to the Market-Leading Position Currently Enjoyed by The Wall Street Journal

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Publishing Case Studies

SSWUG Membership Website Case Study

SSWUG.org, a subscription website that provides an astonishing amount of technical information for database administrators, uses three levels of membership to secure loyal, paying customers.

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Publishing Case Studies

Three Things Harvard Can Teach You For Free

A Harvard Business School (HBS) education doesn’t come cheap. But if you are willing to do a bit of detective work, and forgo the actual “sheepskin” of a diploma, there are a few lessons you can learn from HBS—absolutely free. We spent the past few weeks wandering the pages of HarvardBusinessOnline.org to see what the

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Publishing Case Studies

Red 7 Media Internet Hub Case Study

The folks at Red 7 Media understand that readers consume information in a variety of ways—in print, online, and in person. “Therefore,” says Editor and Publisher Tony Silber, “it’s our job to come up with a variety of marketing techniques that will work for our advertisers.”

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Publishing Case Studies

Variety Careers Classified Website Case Study

Online job advertising represents a steadily increasing share of the job recruitment industry, with a rate of revenue growth in 2004 that far exceeded that of traditional print classifieds. In October 2004, Reed Business Information (RBI) launched its own branded job recruitment site, called VarietyCareers, and expects to make a significant impact on this burgeoning

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Yoga Journal DVD Product Marketing Website Case Study

Some 16.5 million Americans—or 7.5 percent of all adults in the United States—are yoga practitioners, and another 25 million people expect to try yoga within the next 12 months, according to the results of a second annual “Yoga in America” study recently conducted by Yoga Journal. And most yoga is practiced at home. To make

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