Publishing Case Studies

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Publishing Case Studies are written by the Mequoda Research Team and focus on today’s top online publishers.

Case studies include in-depth interviews and careful analysis of publishers’ business practices. Out of each case study, we try to bring you the successes and failures of certain practices and tests. From these case studies, we hope you’ll learn more about what your colleagues are doing, but more importantly, what’s working and not working in the industry.

In this section, you’ll find case studies written on the best and worst practicing online publishers in the industry. If you have something to share about a strategy that works (or doesn’t) within your company, contact Chris Sturk at Christopher@Mequoda.com.

Free Download: Learn the seven strategies that all successful special-interest online publishers have in common by downloading our FREE Seven Online Publishing Secrets white paper today.

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Amazon Catalog Marketing Website Case Study

• December 21, 2006
Amazon.com: Bigger IS Better Size may not always matter, but being big certainly does matter (and always has) to Amazon.com. After all, the company’s mission is to be “Earth's most customer-centric  

Lending Tree Lead Generation Website Case Study

• September 13, 2006
LendingTree: Making Matches…Making Money Web watchers were skeptical when LendingTree.com launched in 1998. Despite the surging use of the Internet during the 1990s, those in the know had doubts whether consumers  

News-Record.com Case Study

• August 12, 2006
Citizen or participatory journalism, according to the experts, is the act of citizens "playing an active role in the process of collecting, reporting, analyzing and disseminating news and information." So say  

Mother Earth News Media Network Case Study

• July 15, 2006
Evaluating Risks and Embracing Change: How the Forward-Looking Management of Mother Earth News is Transforming a Traditional Print Magazine Publisher Into a Cutting-Edge, Online Information Provider If your magazine and the  

The Daily Reckoning Mequoda Case Study

• July 14, 2006
Agora Financial Network: Understanding the Seven Strategies that Drive the World’s Most Successful Special-Interest Website Network The Mequoda Group estimates that the Agora Financial Network will post top-line revenues for 2006  

Book Reporter Media Network Case Study

• July 14, 2006
Following the Passion When you’re passionate about something, you want to know everything there is to know about it, according to Carol Fitzgerald, president of The Book Report Network. She explains,  

IMDb Media Network Case Study

• July 9, 2006
Internet Movie Database: The screen’s big scene By its own declaration, the Internet Movie Database (IMDb) is a HUGE collection of movie information. Its database catalogs every pertinent detail about a  
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