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Archive for SIPAlert Daily

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What to Know About Protecting Your Content

The nuts and bolts of protecting your content

SIPA’s quarterly Memorandums From Counsel are written by the highly esteemed law firm of Levine Sullivan Koch & Schulz, L.L.P., specifically for SIPA. With a new one due to come out shortly, let’s quickly review the Winter 2012 issue (titled The Nuts and Bolts of Protecting Your Content)—in case you missed it. These Memorandums are member benefits, so to see the full text or to receive the next issue, you have to be a member.Topics for the Spring 2012 issue include: (1) Emerging legal trends in social media marketing; (2) tips for handling subpoenas and newsroom searches, and (3) briefs on copyright legislation and Copyright Office fees.   Continue

The Value of Making New Technology Part of Your Everyday

Making new technology part of your everyday

Rachel Yeomans, marketing director of social media for Astek—and the person who helps us run our Wednesday noon (Eastern) Twitter Chats (today’s topic: SEO)—is a great study in “what’s happening now.” In one of her recent posts on the Astek blog, she went through her daily routine—and this was not your grandmother’s, or even father’s, or even older sister’s routine. But it is very much worth taking note:   Continue

SIPA Member Profile: Stillwell Reveals His Sales Secrets

Ryan Stillwell, Vice President of Sales, Mortgage Success Source, LLC, Holmdel, N.J.

SIPA: How did you get into this business?
RYAN: I was a branch manager for Wells Fargo and Originated loans for GMAC. The GMAC office was shared by a company called The Mortgage Market Guide. I was asked to join the MMG team which was just in its infancy with a couple of employees. We grew the business and the company built up momentum. In 2007, 13,000 people were using us for data. I was responsible for building up our customer service operations and sales departments in-house and over in India. MMG was then sold to UCG which merged it with another product that assisted Loan Officers (Loan Toolbox). This was how MSS was born.   Continue

Murphy’s New Approach Will Improve Workplace

Murphy to explain new hiring guide at SIPA 2012

“Ask your employees one important question: would you rather work short-staffed or with someone with a bad attitude?” On a video promoting his new book, Hiring for Attitude: A Revolutionary Approach to Recruiting and Selecting People with Both Tremendous Skills and Superb Attitude, Mark Murphy (pictured left) clasps his hands, looks straight at us and smiles. This is going to be good, we think, and we’re right.   Continue

New Research Shows Value in Longer Subject Lines; Email Copywriting Tips From Twitter Chat

Longer subject lines may be the way to go…on

It may be time for you to get a bit more wordy in your subject lines. New research from Alchemy Worx, a London-based email service provider (ESP), shows that although shorter subject lines may generate higher open rates, longer subject lines—more than 70 characters—“earn a much higher click-to-open rate, an indication of real relevance.”   Continue

These Survey Answers Will Help Us Help You

Your survey answers will guide our content decisions

I had a great conversation with Ryan Stillwell yesterday. He is the vice president of sales for Mortgage Success Source, LLC, and will be speaking at SIPA 2012, May 20-22, in Washington, D.C., with Rick Longenecker, another very successful sales executive. (This session on how to find good sales people, train them and work with them should be really valuable.)

Stillwell said that one of the keys to being able to help customers/members is finding out—early on—what they need. “You have to first evaluate what a company’s needs are—or really, let them evaluate their own needs.” This can both save a lot of time and home in on what exactly you can do for them. “Where are you coming up short? What are the top 4 or 5 things that matter to you?” Stillwell asked. “Because I may say social media and you might say that’s not our emphasis right now. So why waste time?”   Continue

The Best Reporting Interviews Happen

Getting the most out of your interviews

In yesterday’s member profile, Minal Bopaiah, editor of Subscription Site Insider, spoke of the importance that case studies play in their success. She conducts one every other week, speaking to a head of marketing or CEO for 1-1½ hours on the phone and then writing up the study. “Our subscribers like them because they are seeing exactly how another company—a successful one—operates; they’re pragmatic.”   Continue

SIPA Member Profile: Bopaiah Focuses on Her ‘Studies’

Minal Bopaiah, Editor, Subscription Site Insider, Anne Holland Ventures Inc., Newport, R.I.

How did you come to this industry?
Circuitously. I was the international editor for Boston Metro. Then I decided on a different route and got a Masters in psychology. A job at Sesame Street followed that combined my experience in psychology and media, and I really saw the power of what media can do to change people’s minds. So I returned to journalism, where the nonprofit model was becoming much more common. But good intentions are not enough—even nonprofits need to apply some business sense. I’m happy to now work for Subscription Site Insider, which allows me to learn more about the business end of digital publishing while still letting me apply my knowledge of psychology to enhance my writing.   Continue

What Makes People Open and Subscribe to Emails

Discounts and special offers still draw them in

Why do consumers subscribe to emails from a business or nonprofit? eMarketer reported yesterday on a new survey by the firm Chadwick Martin Bailey (CMB) called “10 Facts About Why and How Consumers ‘Like’ and Subscribe.” It is B2C, but there still can be lessons learned for all of us. Here are 10 interesting takeouts:

1. The top reason listed by respondents for subscribing to emails from businesses is “to receive discounts and special offers” (58%). That’s followed by “to take part in a specific promotion” (39%), “I am a customer supporter of the business/nonprofit” (37%), to gain access to exclusive content (26%)—I just did that to read these results—“the desire to stay informed on an ongoing basis” (26%) and “want to support a business/nonprofit I like” (25%).   Continue

See How You Do on Our Publishing Quiz…

A challenge from some SIPA 2012 speakers

Take this mid-week quiz concerning speakers at the upcoming SIPA 2012 Conference, May 20-22.

1. Which of these choices is NOT on Jeanne Hopkins’ list of seven indications that your mobile marketing may—ahem—not be so good?
a. Your marketing approach isn’t local
b. You’re looking at the wrong metrics
c. Your website is not mobile-optimized
d. Too many people in your company understand your mobile strategy
Hopkins from Hubspot will be speaking with Jeremy Dempsey from Integrate on Marketing Automation, Monday, May 21, 11 a.m. – noon.   Continue

A New Way to View and Judge Paywalls…

A reverse paywall would reward your most loyal readers

John Paton emerged from running the regional Journal-Register newspapers to become the CEO of the enormous MediaNews Group—and he does not like paywalls. He wants audience and more audience—thinking that once that comes, monetization will follow. In a speech last month, he urged the media industry to give up the information gatekeeper model.   Continue

SIPA Member Profile: Freer Keeps Spidell All Accounted For

Lynn Freer, President, Spidell Publishing, Inc.®, Anaheim, Calif.

How did you get into this business?
I was doing tax returns but was not an accountant or bookkeeper. I was actually a French literature major in college. Then I started doing some writing and contract work for Bob Spidell who owned the company. The combination of writing and taxes appealed to me—Spidell provides education and research solutions to tax professionals—so I bought the company from him in 1997.   Continue

The Merits of User-Created Content and the ‘Discovery’ of Pinterest

Rodney emphasizes user-created content at SIPA Munich

More than 100 attendees from 13 countries and 24 companies have gathered yesterday through tomorrow for the SIPA Munich Conference. You can follow some of the proceedings on Twitter at #sipamuc. Craig Rodney, managing director, Cerebra Communications, South Africa, delivered a talk earlier today about mobile and social publishing.

‘Hunger Games’ Marketing Plan Should Get Us Thinking

Hunger Games marketing campaign yields vital lessons

“This book is on junior high reading lists, but kids killing kids, even though it’s handled delicately in the film, is a potential perception problem in marketing,” he said.
—from March 18 New York Times article about the marketing of the film The Hunger Games   Continue

How to Start Your Own eLearning Program

It May Be Time to Get on the eLearning Curve

According to the American Society of Training and Development (ASTD) 2011 State of the Industry Report, money spent by organizations on learning and development of their employees increased by 13.5% last year. In the U.S. alone, more than $68.5 billion was allocated to external training providers.   Continue

SIPA Member Profile: Gale Ushers Company Into New Places

Tom Gale, President, Gale Media, Boulder, Colo. and Publisher, Modern Distribution Management

What takes up most of your time these days?
I’ve spent most of the past year and a half integrating the acquisition of a market research company that focuses on industrial markets and wholesale distribution channels—the audience of our newsletter and website. This is our next step in transitioning from a 45-year-old B2B newsletter into a publisher of industry research, software and market analytic tools, where we are the primary source for qualitative and quantitative research for wholesale distribution executives. Beyond that, I spend my time moderating webcast events and building long-term sponsorship and advertising relationships. I’ve handed off most content roles to a great editorial team, but continue to speak at industry events to advance our cause. Occasionally I try to run a company, but I’ve had better luck hiring the right people who make that a small part of my job description.   Continue

Six Clear Messages for Our Digital Future

Six valuable messages and the sessions to cover them

The keynotes, sessions and speakers for SIPA 2012, May 20-22 in Washington, D.C.have all been carefully selected to deliver the most relevant and timely information possible. Here are some excellent tips from speakers pertaining to their sessions or keynotes.

1. “There is going to be a moment when ebooks are about $50 apiece. That is the magic number and when we reach that point there is going to be a new, [more] huge than there is today, reading explosion… This year products will be coming out that have beautiful color video refresh rates and are reflective. That is the next barrier. We have to get away from the glare problem on these devices. So you get the glare problem solved, easier to read, greater ability to reproduce fonts as they are supposed to be reproduced and at a lower price point and then the question is why would I want to read that on paper.”   Continue

Two Ways to Get Smarter Here and Abroad

Seminars by banks prove popular, and bilingualism helps us think better

Small businesses in the U.K. have found an ally of late in banks. The New York Times reported yesterday of a “ThriveOnline” seminar held by Barclays “to explain how best to buy Google ads and create a profile on Facebook to promote their companies.” The main goal is to “encourage small and medium-size businesses to borrow more.” Apparently there have been hundreds of seminars held by banks in the last couple years for this purpose. With the Olympics coming up this summer in London, the hope is that everyone can profit from it.   Continue

Marketing Ideas You Can Implement Today

A Refresher Course in Good Marketing Ideas

Send email from a person, not a company. Check search traffic when choosing blog titles. Include brief surveys on thank-you pages. These are just three of 20 “Low-Hanging Marketing Fruit” listed in an excellent article on Hubspot Blog last week. It’s a good refresher course for some things we may know but may not always remember to do. Let’s go through a few of them—adding some comments more specific to SIPA members.   Continue

Members Reveal Their Most Successful Current Initiative

Eight SIPA members tell what the single-most successful thing their company is doing now

1. More than one portfolio company I’m working with today is having success using the same process: 1) Identify very specific unmet information needs of a very specific audience, horizontal or vertical. 2) Discard any information need which cannot be addressed using scalable technology. 3) Take the surviving concepts and productize them as online solutions using the techniques discussed at every SIPA meeting. I call this process “big data meets B2B.”
—Tim Baskerville, Media Service Group   Continue

‘Social’ CEOs Emphasize User Experience

Ides of March is good time to evaluate role of ‘friends’

Is it still all about who our friends are? On this fateful day many, many years ago, Julius Caesar thought he knew who his friends were—turned out Brutus wasn’t such a good one after all. Facebook keeps rolling along with the activity of our “friends” as its major engagement tool. I was able to catch The Social Network again this week—it’s still an impressive tale to go from putting up a box for your relationship status to where they are today.   Continue

Thinking ‘Young’ Does Have Its Benefits

The Young and the Rest of Us

As SIPA approaches our 1,000th Linkedin group member this week, we were wondering how to mark the occasion and I came across this from the blog Online Dominance:

“Rewarding is most effective as a retention tool, and not an acquisition tool, Britton says. [That’s Matt Britton, founder and CEO of Millennial generation marketing agency Mr. Youth.] Offering a prize to your 200th follower might get you a few more fans, but they’re only there for the free stuff and not because they’re huge fans of your business. On the other hand, rewarding your existing fans is a great way to bolster their connection to your company.”   Continue

SIPA Member Profile: Pines Manages His Business and His Lists

How did you get into this field?

Mitch [Eisen, the CTO,] and I met on our first jobs after college. Then about 6 or 7 years later in 1999 we were both between things and he called me to see if we wanted to do something together around the Internet. Our first product was not email-centric; it was an online contest using a TV station’s programming. It was called The Prediction Machine. (We may be dusting it off now.)…After a while, it was hard selling it though—kind of a one off. So in about 2000-2001, we had a 2-day meeting to find something else. We had been sending emails out twice a week for this and decided to try to expand on that.   Continue

12 Tips for Using Video and Examples to Watch

TweetChat Yields a Screenful of Video Tips

It’s revealing no secrets to say that video has become a huge tool for engaging and selling on the Internet. How many of us start and end each day looking at various posted videos? Yet how many of us use video to help engage and market on our company’s websites? Clearly not enough.

Video was the subject of SIPA’s lively, weekly Wednesday TweetChat yesterday. Many thanks to Lindsay Konzak and Jenel Stelton-Holtmeier of MDM News/Gale Media for their extensive participation. Check out one of their very engaging videos here. Also participating was Eleanor Meredith of Irving Levin Associates; see one of their excellent interview videos here. And another participant was Lucy Swedberg of Wellesley Information Services. Watch their well-done video of a story on toy manufacturer Hasbro.   Continue

Songwriter’s Death Reminds Us of Power of Collaboration

Songwriting Brothers Show What a ‘Small World’ Can Do

One day in the early 1960’s, Walt Disney called brothers Robert and Richard Sherman into his office “and gave them a book by P. L. Travers about a magical nanny named Mary Poppins. ‘He said, Do you know what a nanny is?’ Robert Sherman recalled. ‘And we said, ‘Yeah, a goat.’” According to a New York Times obituary for Robert Sherman yesterday, the two songwriters returned with ideas for the film’s story and what would become several classic songs: “Chim Chim Cher-ee” (the Academy Award winner), “Supercalifragilisticexpialidocious” and “A Spoonful of Sugar.” Another song of theirs, “It’s a Small World (After All),” inspired a ride in all Disney theme parks.   Continue

Considering ebooks? Keep these things in mind…

Diving into ebooks can be profitable with right moves

A colleague friend and I used to have a running dialogue at the last place we worked, usually after a very long, busy day. “How does ‘our company’ make all its money?” we asked each other. “One word. Volume.” It appears that Canada’s National Post has followed this strategy, diving full-force into the ebooks pool. According to an article on the Nieman Journalism Lab website, Canada’s National Post has published six ebooks since December, in a range of forms. One compiles investment columns from personal finance columnist Jonathan Chevreau; another puts together the Post’s favorite films of 2011; another expanded a web feature exploring Canada’s role in the Afghanistan war; and the most successful ebook was written by “controversial columnist” Christie Blatchford who covered an honor killings trial in Toronto.   Continue

SIPA Member Profile: Lubka Raises Profile and Issues in Canada

Lidia Lubka, publisher/editor, EcoLog, Toronto, Canada

What was your first job out of college and how did you get into this business?
After graduating with a journalism degree, while trying to find a job in publishing in Toronto (more opportunities in the U.S.), I took a position with a social services agency, organizing the agency’s archives for a book. It was sort of a publishing job, I told myself, though the pay was so low that I actually could have qualified for the social services. [Eventually,] I landed an editorial position on two legal publications with Carswell (now Thomson). After a year, I jumped ship to another publishing company, Southam (later Hollinger, now Business Information Group) where I rose from an assistant editor to publisher/editor of legislative publications, which I still am today.   Continue

Awards Update and a Round-Up of Industry News

On Awards, Content, Integration and European Privacy

It’s all about awards here at the SIPA office for the next couple days. The deadline for our SIPAwards competition is tomorrow, March 2. We’ve been very pleased with the enthusiasm so far among members (old and new) in responding to the new categories we’re offering. What will also be of great benefit are the many successful ideas, campaigns, blogs and websites that we are being alerted to that we were not aware of before. I can then pass those successful entities on to you in these articles and in Hotline. So please keep the entries coming in!   Continue

Easy Ways to Work Smarter and Get More Done

Working Smarter to Overcome Overload

I read a very interesting note in Sunday’s Washington Post about delegating. It said that Steven Spielberg once told an audience that as an amateur filmmaker in Arizona, he got used to doing everything himself—including scouting locations. But then as a professional, to his initial dismay, he discovered that people make livings doing stuff like that for directors. An art director named Joseph Alves Jr. scouted locations near San Antonio for Spielberg’s first feature, The Sugarland Express. Spielberg was a bit taken back but agreed. Said Alves: “He realized that if people do these things, it could relieve the pressure he was under…To rely on others gives you choices…”   Continue

Six Creative Ways to Get Your Message Heard

You Can’t Just Rest on Your Good Scents

At our local farmers market, one of the most popular vendors sells sausage. Their “trick” is that they cook up delicious samples for people to try. On Saturday, I was indulging when the vendor shouted something like, “Hey everyone, get your sausage samples here! Just out of the pan!” A woman next to me said to the young man, “Oh, come on, you don’t have to shout anything. These things sell themselves by now.” To which he replied, “No, I definitely do – people respond to that.”   Continue

SIPA Member Profile: White Leaves Banking to Follow His Passion

Dwight White, Copywriter and Marketing Strategist, St. Augustine, Fla.

What was your first job out of college and how did you get into this business?
My first job was in banking. I worked with a major financial group for 13 years, starting as a bank teller. For much of my time I held senior positions in loans, life insurance sales and as an investment advisor. But I always felt there was something else I wanted to do. And so, I later left the corporate world of finance to go into advertising sales.   Continue

‘It’s the Human Friction that Makes the Sparks’

The Importance of the ‘Collide and Meet’

There’s a really interesting article on The New Yorker magazine site titled Groupthink: The Brainstorming Myth by Jonah Lehrer. He reports that when Steve Jobs designed the Pixar headquarters, he designed it so that “Everybody has to run into each other.” He said that the best creativity happens when people collide and meet. So mailboxes were moved to the lobby and everything else, including the only bathrooms, were placed in the center of the building.

Darla Anderson, a Pixar producer, told Lehrer: “[Steve] really believed that the best meetings happened by accident, in the hallway or parking lot. And you know what? He was right. I get more done having a cup of coffee and striking up a conversation or walking to the bathroom and running into unexpected people than I do sitting at my desk.”   Continue

16 Categories Make the SIPAwards Your Chance to Shine

12 Good Reasons to Enter the SIPAwards

“To be good is noble; but to show others how to be good is nobler and no trouble.”
“Be careful about reading health books. You may die of a misprint.”

I don’t think Mark Twain was referring to awards in that first quote, but he certainly could have been. SIPA thrives on the successful campaigns, ideas and initiatives of its members and their desire to share those with fellow members. Usually that comes in the form of a webinar or a session at a conference or a roundtable meeting or a post on the Listserv. But once a year, it comes in the form of the SIPAwards.   Continue

More Options on Considering Your Paywalls

Apps Give Companies Another Paywall Option

Just a month ago, the publisher of Britain’s largest-selling regional newspaper, the Express & Star, altered its online payment strategy by “removing its website paywall in favour of encouraging readers to purchase iPad and iPhone apps.” The apps, which give users pdf versions of the papers, cost £1.49 ($2.35) a week or £3.99 ($6.30) a month.

There seems to be good logic behind this. A recent study from the Pew Research Center’s Project for Excellence in Journalism on How People Use Tablets concluded that readers using tablets and apps are more likely to pay for their news and information. According to the study, 14% of tablet news users have paid directly for news content on their tablets. Another 23% have a subscription to a print newspaper or magazine that they say includes digital access. “Thus, the percent of these early tablet news users who have paid either directly or indirectly for news on their tablet may be closer to a third. That is a much higher number than previous research has found more broadly of people paying for digital content.”   Continue

6 Tips for Building a Company East of Germany

What to Know for Building a Company East of Germany

At a reading Tuesday at the Austrian Embassy here in Washington, D.C., author Catalin Dorian Florescu presented his new novel, Jakob beschliesst zu lieben or Jacob Decides to Love. (There was some debate over whether one can decide to love, but we’ll leave that for another day or week.) Florescu was born in Romania in 1967 and immigrated with his parents to Switzerland where he now lives and works.

At some point in the discussion, the phrase “Eastern Europe” came up, and Florescu expressed his displeasure. He said that most countries in that part of Europe would like to move on from the term that brings a sense of a lower class. I was reminded of this as I looked over Reinhard Sander’s presentation from last year’s SIPA Munich Conference. The session was titled, “How to Build a Publishing Company in Eastern Europe – Experiences and Conclusions from Two Decades of Doing Business East of Germany.”   Continue

Join the Conversation; It Will Help Us All

‘Chatting’ With Peers Can Be a Good Thing (like today)

Conversation from last Wednesday’s SIPA Twitter Chat:
What system do you use to host/run your webinars?
For webinars: @BeaconLive and @ReadyTalk thus far – what do you like about the platforms?
Used Conference America before … very reliable … anybody thought about web ex, citrix, or 24/7
I like Beacon’s easy-to-use platform. It takes about five minutes to show speakers how to use it.   Continue

How Best to Track Yourself and Clean Your Digital Slate

An early spring clean-up, the digital way

We had an instance last week where a member googled herself and found a SIPA document on an unauthorized site. It was a good heads up for us to try to get the site to do the right thing and take it down. I was reminded of this as I just re-read a recent article in The Washington Post titled “Time to Clean Out Your Digital Closet” by Melissa Bell.

In that article, Bell advises that you track yourself. In the past, I’ve been a bit reluctant to do this on a regular basis, maybe not wanting to actually see where I might be showing up. But obviously, it’s a good thing to get in the habit of doing. “Set up Google Alerts ( on your name, nicknames or personal businesses,” Bell writes. “Google will e-mail you any time new information about you is put online. To see what’s out there now, check It’s a search engine that lets you search by name, address or e-mail. A search on it reminded me of a LiveJournal blog I hadn’t seen in years. I made a copy of my youthful exuberance and deleted it.”   Continue

SIPA Member Profile: It’s all ‘Academic’ for Harrington Gould

Jeska Harrington Gould, Managing Director, Research, and SIPA Europe Chair.

SIPA: What was your first job out of college and how did you get into this business?
JESKA: My first job was assistant to the post boy at a big Dutch Publisher based in central London—but it was a fill-in job before college. I decided to become a publisher after one week and never left.   Continue

How Wary of Your Social Media Life Should You Be? Very.

How Wary of Your Social Media Life Should You Be?

So you think that your next prospective employer or business associate won’t notice your Facebook posting of a “funny” picture on a family vacation or an unruly comment after one of your teams lost, or a tweet you sent after a political debate? Think again. A study from chartered psychologist Rob Bailey presented at a British Psychological Society Conference in Chester, U.K. last year found that “65% of respondents said they were likely to look at a potential employee’s online presence prior to interviewing them.” 65%!   Continue

You’re the Beneficiary from Today’s Group-Think Mentality

Twitter Chat Example of New Keys to Innovation

“We have got to overcome our hyperactive sense of exceptionalism and embrace the more collective, cooperative and globalized forces shaping the planet.”
–Neil Gabler   Continue

Tried and True Tips to Get Your Open Rates Up

Five Techniques to Building the Better Subject Line

Here’s a test of subject lines (from a mortgage company) from copywriter Mark Everett Johnson, a frequent speaker at SIPA events. Choose one.
1) “Do you want to save thousands with no-hassle refinancing?”
2) “Who else wants to save thousands with no-hassle refinancing?”

Drumroll please. Number two won by 37%. “People click on that because they don’t want to miss out,” Johsnon said “and the ‘who else wants to’ headline clearly suggests that it’s already happening, that it really happens and other people are getting this advantage and you’re missing out on it.” The idea that you can change three words and get such an upswing in open rates is amazing, and a tribute to testing. “…the thing that runs through all successful direct marketing organizations is the commitment to testing,” Johnson said.   Continue

SIPA Member Profile: Warren Keeps Family Business Humming

Dan Warren, President and Editor, Warren Communications News Inc., Washington, D.C.

SIPA: What was your first job out of college?
DAN: For two years I was a high school English teacher.

Has there been a defining moment in your career? Perhaps when you knew you were on the right road.
I was 29 and had finally completed my Ph.D. in English literature when two things happened: I got a taste of the grind of the real academic world while teaching at Catholic University, and I got a call from my father to help out with the launch of Warren’s risky and exciting startup, Communications Daily. I soon knew which world I wanted to be part of.   Continue

Charlie Rose, Tom Cruise and the Merits of Community

Community Involvement Can Work on Many Levels

There seems to be something rather businessy to the “getting involved in your community” idea taking shape right now. Last night on Charlie Rose, political commentator David Brooks spoke about the professional advantages of working to make your community a better one. It’s interesting that in this global age—where a SIPA member in Ohio can just as easily sell to someone in Germany as Indiana—that establishing yourself in your community would still be a big plus. But it can.   Continue

Activism, Privacy and Google Refrigerators

Schmidt, MacKinnon Offer Small Business Advice

At a talk here in Washington, D.C. last night about Internet privacy rules, Rebecca MacKinnon, author of Consent of the Networked: The Worldwide Struggle For Internet Freedom, was asked about the value of user license agreements from large Internet companies. “They can change at any time,” she said. “I’m sure everyone got something from Google this week about their new privacy policies.”

MacKinnon argued that given the power of today’s Internet companies—one chapter is titled Facebookistan and Googledom—there needs to be a growing concern of “how technology should be structured and governed to support the rights and liberties of all the world’s Internet users.” It was an interesting talk—she was questioned by Pulitzer Prize reporter Steve Coll—that I will bring up again here and in Hotline in the future.   Continue

UK Publishers Study has Lessons for Both Sides of Pond

Lessons Learned From UK Publishers Study

The recent UK Publishing Email Benchmarking Survey conducted by Adestra shows some interesting results, according to a post on InPublishing by Henry Hyder-Smith. He focused on the importance of acquiring new data and managing your existing data, and cited the example of Centaur Media, “who segmented the information they gathered at sign-up and delivered dynamically personalised emails to improve their results for their National Home Improvement Show. Emphasising that data is king, and when used creatively, it can have a massive impact on response – Centaur saw a 43% open rate and an impressive 34% clicked-through.”   Continue

SIPA Member Profile: Lieblein Puts Accent on Sales for EDM

Laura Lieblein, EDM Publications, Bry-sur-Marne, France

SIPA: What was your first job out of college and how did you get into this business?
LAURA: My first job out of college was working with an Italian theater company for five years. I had studied Italian Lit at school and acting in NYC. I married both interests.   Continue

Renewal by Text and Other Mobile Ideas

On Niche Publishers and Mobile Audiences

It started last year when younger acquaintances started texting me instead of emailing. And now this “trend” includes some similar-aged friends. I write this because I was re-reading an article from the summer on The Specialist Media Site in the U.K. titled How Niche Publishers Can Reach a Mobile Audience by Chris Newell, CEO of ImpulsePay, a mobile payments company, and I came across this line: “…one key advantage [about using your phone] is that feedback can be received much quicker and more easily – it’s easier for your audience to send a text message than an email.”   Continue

Play True or False on Social Media Questions

Montes de Oca Delivers on Social Media Insights

True or false, asked Wendy Montes de Oca, best-selling author of Content is Cash: Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz, at a roundtable at last month’s Marketing Conference in Miami. “I don’t need to market my social media accounts; people will find me with the right keywords.”   Continue

Dramatic Rise of Tablets and e-Readers Spurs Questions

Tablet and e-reader ownership rises dramatically

Now we know what presents everyone was buying over the holidays—for family and themselves. Tablet and e-reader ownership almost doubled in the last month. And now, amazingly, 1 out of every 4 Americans has one of these devices, according to a new study released yesterday from the Pew Research Center’s Internet & American Life Project.   Continue

SIPA Member Profile: Whitney Finds Formula for Success

R.D. Whitney, Chief Operating Officer of the Institute of Finance and Management, Greenhaven Partners, Greenwich, Conn.

SIPA: What was your first job out of college and how did you get into this business?
R.D.: In college I took a volunteer internship at IDG, and that helped me get my first job in the information industry at Yankee Publishing as a production assistant. Sidenote: My salary in 1990 was 1/3 of what my daughter’s yearly college tuition is now!   Continue