Digital Publishers Expand with Acquisitions of Assets, Technology

Digital publishers at Atlantic Media and Condé Nast expanding; Scopus Media acquires digital media company

Last year ended with a major push by digital publishers to position themselves differently in the digital landscape. Some acquired companies that make them relevant to a broader audience, while others changed strategies, hired new talented, or adopted new technology.

Today we look at these evolutions further, and we begin with the recent expansion at Atlantic Media. MediaPost reports, “Atlantic Media announced new hires last week to its Nextgov and National Journal brands.”

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The article continued with direct hires made by Atlantic Media to further these brands. “Aaron Boyd is joining Nextgov, Government Executive Media Group (GEMG)’s federal technology brand, as senior editor for technology and events.”

“Atlantic Media’s National Journal hired Mackenzie Weinger as policy editor for National Journal Daily. Weinger previously covered national security and foreign affairs at The Cipher Brief. She has also worked at the Financial Times in London and Politico.”

Next we look at the digital publishers from Condé Nast and its recent technology partnership. The MPA reports, “Condé Nast today announced that it has licensed product-level purchase data from Nielsen Catalina Solutions (NCS) to enhance audience-based buying capabilities for its CPG, beauty, and OTC advertisers. Condé Nast will be the first company to use this purchase data to predict future consumer behavior.”

The release continues with specifics on what this partnership offers Condé Nast. “This relationship enhances Condé Nast’s proprietary data and optimization platform, Spire, with the addition of NCS data, allowing advertisers to access standard and custom purchase-based audience segments and optimize campaign tactics such as creative execution or ad placement type based on real-time brand sales trends while a campaign is in flight. Using an automated technology bridge between NCS and Condé Nast’s data, Condé Nast will also be able to combine NCS data with it’s own first-party and client data for audience profiling.”

Our final story of the day visits an acquisition by Scopus Media. Talking New Media reports, “Scopus Media, the publisher behind top Instagram channels @basicbitch, @eats, @perfection, @vacay, and others, announced today the acquisition of 90sFest, a live events and digital media company headquartered in New York City.”

The article continues with a look at the digital media and events company Scopus Media receives in 90sFest. “Over its three years in operation, 90sFest hosted events across the country that entertained tens of thousands of fans and hundreds of thousands more online. The Company has partnered with brands like Nickelodeon’s the Splat, Steve Madden, Daybreaker, Foursquare, Hasbro, Soul Cycle, and others to create one-of-a-kind immersive experiences. 90sFest was built so that fans could travel back in time and each 90sFest experience was curated for fans to share on social media. Through this strategy, 90sFest became a leader in the immersive experience category, blazing a path for businesses like the Museum of Ice Cream, Refinery 29’s 29 Rooms, and the upcoming Museum of Selfies.”

The top digital publishers have evolved in the digital landscape through mergers and acquisitions, technology, and proven digital strategies. Do you need help bringing your digital publication to the next level? If you’d like to discuss how we can help you increase your audience, revenue and profits, please reach out to schedule a no obligation chat with Don Nicholas, our Founder, Chairman & CEO.



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