Multiplatform Publishing Organizations Reel In New Talent

Hearst, Vanity Fair, and Porter Magazine are multiplatform publishing organizations bringing in new employees for focused change

One of the most consistent changes we’ve seen throughout the digital landscape is the presence of multiplatform publishing organizations hiring new talent for greater expansion and success. Today we’re reporting on some of the latest industry personnel changes.

Our first story is about Hearst’s hiring of a new director of originals. Variety reports, “Eric Leven, a reality TV and documentary producer formerly with Tribeca Shortlist, Vice Media and MTV Networks, has been named director of original programming at Hearst Magazines Digital Media.”

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“Leven most recently was executive producer overseeing all original content for the movie-streaming service Tribeca Shortlist, a joint venture of Lionsgate and Tribeca Enterprises.”

The article continues with a look at the scope of the position. “In the role, Leven is tasked with creating and developing original programming for all platforms…Hearst Originals has produced original video series across categories including fashion, beauty, comedy and food, anchored by the Hearst Magazines Digital Media portfolio of brands including Cosmopolitan, Elle, Harper’s Bazaar and Esquire.”

Our next story looks at Vanity Fair’s new editor, Radhika Jones. NY Times reports, “Condé Nast, the company that owns Vanity Fair, made the formal announcement on Monday. Ms. Jones, 44, will become the magazine’s sixth editor since its founding in 1913 and the fifth since it was revived in the early 1980s. She will succeed Graydon Carter, 68, who said in September that he would step down after a 25-year run at the helm. Her appointment takes effect on Dec. 11.”

The article continues by looking at the role Jones is entering and her experience that will play an important part in her position. “To follow Mr. Carter’s long run, executives sought an editor who could carry on Vanity Fair’s journalistic traditions and travel seamlessly between the spheres of Hollywood, Washington and New York. At the same time, the new editor would be charged with taking the title beyond its printed form — and with fewer resources — according to an executive briefed on the selection process.”

“Those who know Ms. Jones believe she will thrive, citing her academic background as well as the breadth of her interests. Before she joined The Times, she was a deputy managing editor at Time magazine, where she transformed the Time 100 franchise into an eclectic mix of celebrities and unheralded visionaries. After the issue’s corresponding annual gala, she would host an all-night karaoke party at a Midtown dive. At The Paris Review, the literary quarterly able to make a young writer’s career, she served as managing editor.”

Our last story looks at Porter magazine and its new editor, Sarah Bailey. WWD reports, “The company has announced the appointment of editorial veteran Sarah Bailey as executive brand editor, a new role, at the magazine, which is published by Net-a-porter Group.”

The article continues by discussing Bailey’s role. “Bailey’s role will focus on establishing Porter as a stand-alone brand, through a series of events ranging from dinners to talks and galas. Working alongside Lucy Yeomans, Porter’s editor in chief and Net-a-Porter’s global content director, Bailey will work on the publication’s branding strategy across print and digital, building on this year’s events, which included an Incredible Women talk series hosted in London, New York and Los Angeles and the annual Incredible Women Gala.”

Are you a member of a multiplatform publishing organization that needs help advancing? If you’d like to discuss how we can help you increase your audience, revenue and profits, please reach out to schedule a no obligation chat with Don Nicholas, our Founder, Chairman & CEO.


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