Access Challenge Landing Pages are the landing pages that a user encounters when trying to access premium (member-only) content from a site for which they are not a member, or for which they are not signed-in.
An access challenge landing page is a conversion landing page.
These landing pages are where targeted website traffic is driven when the publisher is deciding where to send the traffic. Conversion Landing Pages may or may not be designed to attract traffic—but are designed to convert the traffic that arrives via links that the publisher can control, like PPC (pay-per-click), affiliate advertising, paid advertising or any other links controlled by the publisher.
The eCommerce Conversion Architecture for Conversion Landing Pages is overt and aggressive since conversion to order is the page’s singular strategic intent. Text links, order buttons and order forms are the three most common devices that website designers use to empower the user to initiate a direct response transaction.