Classified Archetype

A Mequoda Website Satellite Archetype that generates revenues by facilitating commercial transactions between buyers and sellers. B2C classified sites are similar to print newspaper classified sections in their business model and process. Many focus on employment, housing and cars. B2B classified sites also focus on employment that may include job listings plus freelance and supplier directories. While many only make money by charging the seller for listing fees, others facilitate and track the actual exchange of funds and take a percentage commission on each completed sale. is a best practice Mequoda Classified Website.

eBay is the principle example of a Mequoda Classified Website. Classified websites make money from listing fees and commissions on the products for which they facilitate a sale. This model shares similar characteristics with television shopping channels and the classified listings in print newspapers.


Leave a Reply