Dedicated Landing Pages: Rapid Conversion, Sales Letter, Upsell, Access Challenge, and Priority Code.
Dedicated landing pages are designed to receive targeted website traffic and convert users into buyers or subscribers. They can coincidentally attract organic traffic, but are dedicated to converting traffic, regardless of the source.
Generally traffic arrives at dedicated landing pages via links from sources the publisher controls, such as PPC (pay-per-click), affiliate advertising, or paid advertising.
The sole purpose of a dedicated landing page is to get an order. Therefore, the e-commerce conversion architecture for dedicated landing pages is overt and aggressive. Their prominent text links, order buttons and order forms urge users to initiate transactions.