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Glossary

Hybrid Archetype

A Mequoda Website Satellite Archetype that combines the strategic intent, or goal, of 2 or more website archetypes. A print example would be newspapers or magazines, where they generate revenue from subscription sales and advertising. Many publishers chose this model online and make a lot of money. The challenge with this archetype is designing the

Mequoda Hybrid Archetype

A Mequoda Website Satellite Archetype that combines the strategic intent, or goal, of 2 or more website archetypes. A print example would be newspapers or magazines, where they generate revenue from subscription sales and advertising. Many publishers chose this model online and make a lot of money. The challenge with this archetype is designing the website’s architecture to be simple and effective, to avoid user confusion. WSJ.com is a best practice Mequoda Hybrid Website.

WSJ.com is a prime example of a successful Mequoda Hybrid Website. WSJ.com is one of the world’s most successful newspaper websites. It derives revenue from a hybrid of sources: membership access fees, print subscription sales and CPM advertising. While WSJ.com is a very robust example, all Mequoda Hybrid Websites derive significant income from two sources, users and sponsors.

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

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