Glossary

Lead Generation Archetype

A Mequoda Website Satellite Archetype that generates revenues by supplying sales and marketing leads to its sponsors. B2C examples are similar to card decks and information request forms offered by magazines. High end B2C and B2B Mequoda Lead Generation Websites compete with travel, real estate, insurance and other professional agents and brokers.

Post author By Amanda MacArthur
Post date September 6, 2008
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Lending Tree is the best practices case study for Mequoda Lead Generation Websites. These websites help users shop for information about various products and services and are plentiful in both the B2B and B2C spaces. Mequoda Lead Generation Publishers only get paid when a user actually completes a transaction.

Tags best practices, magazines, mequoda, online publishing, open source software, publishers

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.