A Mequoda System is an Internet-centric, integrated, multiplatform publishing system that encompasses and embraces all media.
All of the successful website publishers we’ve studied have one thing in common: a consistent management system for achieving success that includes a number of key behaviors that are repeated over and over to become organizational habits.
With that in mind, we’ve studied thousands of successful and not-so-successful website publishers to arrive at seven best business practices that can be used together to create The Mequoda System.
The Mequoda System, when run as a repeating cycle of management behaviors, creates an audience-driven continuous-improvement website management system. The system can be used to launch a new website property, or to manage, maintain and improve an existing website.
A Mequoda System Publisher is the master of their Mequoda System, employing the staff to maintain it and holds the rights to distribute content using it.