A Portal Subscription Website Archetype aggregates content from outside sources. Portals are intended to build and feed an audience; they are specifically designed for SEO, email marketing, list building, and lead generation.
Portals are seen most often because not only are they a profitable model on their own, they’re also intended to build and feed an audience for affiliated premium subscription websites. They are specifically designed for SEO, email marketing, list building, lead generation and building engagement and loyalty. It’s a Mequoda best practice to build a portal for every subscription website we create.
There are different levels of portal breadth or sophistication. For example, Yahoo.com is actually a huge collection of dozens of different kinds of websites, making it what we call a media website, online business or website network. But many Yahoo sites are indeed portals, and Yahoo itself is widely known as a portal.
For more information about the Portal Subscription Website Archetype, download our FREE Building Subscription Websites white paper.