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Glossary

Product Marketing Archetype

A Mequoda Website Satellite Archetype that generates revenue from a single product sale. Similar to a direct mail package, users are brought to a single page that describes one specific product in detail. Users are then brought through a single order flow with no distractions or options to “keep shopping.” It is much less complex

A Mequoda Website Satellite Archetype that generates revenue from a single product sale. Similar to a direct mail package, users are brought to a single page that describes one specific product in detail. Users are then brought through a single order flow with no distractions or options to “keep shopping.” It is much less complex than a catalog site and will tend to increase conversion rates for single product sales. SuperAffiliateHandbook.com is a best practice Mequoda Product Marketing Archetype.

SuperAffiliateHandbook.com is one example of a Mequoda Product Marketing Website. The goal of product marketing sites is to make the sale on a single information product—it could be a book, a single newsletter, a DVD, an event or an audio conference. There are no distractions, no additional options. One product supported by a single order flow.

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

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