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Glossary

Retail Website Archetype

These are companion websites whose primary purpose is to sell media products that will be delivered offline. We have identified three variations: catalog marketing websites, subscription marketing websites and product marketing websites.

These are companion websites whose primary purpose is to sell media products that will be delivered offline. We have identified three variations: catalog marketing websites, subscription marketing websites and product marketing websites. Amazon is a best practice Mequoda Catalog Marketing Website Archetype, First Class Flyer is a best practice Mequoda Subscription Marketing Website Archetype, and Baby Modeling Secrets is a best practice Mequoda Product Marketing Website Archetype.

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

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