Categories
Glossary

Systems Needs Analysis

A document that answers important questions regarding content, community and commerce associated with an online business. Questions that are answered within a Systems Needs Analysis include, but aren’t limited to:

-Who’s my intended audience and how do they use the Internet?

-What content do I generate and what platforms will I offer it on?

-How does content and community improve my audience’s lives?

-How am I going to build a community?

-How will I generate money within this online business?

-What types of products will I offer?

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

Leave a Reply

Your email address will not be published. Required fields are marked *

Exit mobile version