How to Design, Test, and Analyze the Most Important Email Capture Elements on Your Subscription Website
Dear Publishing & Marketing Professional,
You’re invited to join us on February 10 at 1:00 PM ET for a FREE webinar, 12 Ways to Grow Your Email List, where you’ll learn how to create a massive email marketing list through your own subscription website. We will walk you through a case study of one publisher who increased their email capture rate by 50% in 18 months through careful and meticulous testing using the 12 strategies we’ll dive into during this webinar. This led to a 53% increase in the size of their email list and a 27% increase in their total revenue.
You’ve probably heard plenty of ways to grow an email list, but have you ever heard those kinds of results? We’re going to teach you how to do the same thing during this webinar.
In 12 Ways to Grow Your Email List you’ll discover the most important email capture conversion elements necessary for subscription-based publishers, and what we think is most important to test. We’ll show you where the majority of the conversions come from, how we use that to prioritize our testing, and how you can do it too.
You’ll also discover the elements that we don’t actively test and why. And how you can roll out the results from active tests into your non-tested channels. When you attend this FREE webinar, you’ll learn all of this through an in-depth look at one of the smartest most successful digital publishing systems run by industry superstars.
Discover How to Build a Bigger and Better Email List Even Faster
The best kind of email list is one that is built organically, with people who have come to your website by their own methods, and decide they want more of your content on a regular basis. But publishers spend so much money buying lists, rather than making it easier for visitors to subscribe to their email newsletters.
In this webinar, we’ll show you how you can turn that around.
During this 90-minute webinar, 12 Ways to Grow Your Email List, you’ll:
- Get a checklist of email capture elements you can implement on your site that will actually make a difference
- Discover how to conduct more effective A/B tests
- Learn how to do a sequential test
- Start understanding how to validate your test results more strategically
- Begin analyzing how to maximize the different channels on your website
Over the past 20 years, our team has been innovating, testing, improving, and documenting a step-by-step digital publishing and marketing methodology with hundreds of best practices that have helped our partners—and can help you—use their magazine media brands, content, and organizational resources to build engaged audiences and create highly profitable membership websites.
Join me and Bill Dugan, Mequoda’s Senior VP and resident expert on email capture testing, direct response copywriting, and overall testing strategy and economics. Bill leads the marketing and editorial content teams at Mequoda and is a world-class, award-winning copywriter. Prior to joining Mequoda, Bill was marketing director for Nutrition Action, the world’s largest consumer health newsletter. While implementing the Mequoda System for Nutrition Action, he and his team more than tripled their email capture rate using the methodology and testing ideas we are going to reveal in this webinar.
And because we want you and your team to attend without impediment, we are presenting this webinar absolutely free! The only caveat is that seats are limited to the first 97 attendees to help ensure a successful Q&A session at the end of the webinar.
Register today so you don’t miss out, and please pass this along to colleagues and any friends in the industry who may benefit from this webinar.
Bill and I will be available at the end of the webinar to answer your questions and help you relate our email capture methodology to your organization and goals.
If you have any questions, please don’t hesitate to reach out!
Chief Strategy Officer, Mequoda Systems, LLC
Program Leader, 12 Ways to Grow Your Email List
PS: Seats are limited, so please register today so you won’t miss out on this important event.