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5 Tablet Publishing Trends


How should I price my digital magazine subscription?


If your overall economics favor selling subscriptions, consider what many now call “no-brainer pricing”, which sets a ratio of about two-to-one. Assuming we’re still talking about a subscription priced at $19.97, this strategy would dictate a single copy or monthly access price of $9.97. Note: In all the above cases I am avoiding avalanche price barriers like $10 and $20. You should, too.

While many magazine and newsletter publishers have avoided building subscription websites and thus avoided the above decision matrix until now, the rapid growth of tablet computers and the sale of tablet-based app subscriptions is dragging them to include digital subscription marketing in their core long-term publishing strategy.


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