[question]
For letter landing pages, which font and type size is best? What kind of testing have you guys seen in this area? Serif? Sans Serif?
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[answer]
Arial for fonts above 12, sometimes for 11. Verdana for fonts 11 and under.
On marketing items for OFIE’s, salesletters etc, we will use Arial but sometimes for a short large headlines and for a more elegant look we might use a Serif, something in the Times family, not bold and with some good line spacing. If the headline is long, we’ll stick with a Sans Serif.
These combinations have proven to be successful for us, but you should certainly test your own pages to see what resonates with your audience.
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