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Email Newsletter Marketing Mequoda Pro Q&A

What are some steps I can take to increase my email subscriber file?

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What are some steps I can take to increase my email subscriber file?

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In our view, building a large email subscriber file has a lot to do with the keywords you choose to optimize your site for, the architecture of your site and how good you are at promoting the content on your site to encourage potential readers to visit your site and covert to email subscribers. Here are four steps we published in the Mequoda Daily that should lead you on the right path to building your file:

  1. Search Engine Optimization (read: Landing Page Keyword Research)
  2. Link-Building (read: Launch a Link-Building Campaign)
  3. PR (read: Online Press Release Guidelines)
  4. Conversion Architecture (read: Six Ways to Improve Your Conversion Rates)

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By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

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