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Business Strategy Mequoda Pro Q&A

What might be included in a typical sponsorship package?

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What might be included in a typical sponsorship package?
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A great sponsorship package might include (within a certain content section of a site): the leaderboard, a large ad box, a medium ad box and a skyscraper. You can also share the leads you get from special report downloads with your sponsor, as well the pre-roll on the video (if you have video) and the branding bar underneath the video window. Finally, you may offer banner advertising in your free email newsletter.

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By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

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