Module 11: Understanding Google Analytics

Digital Publishing Secret #11: The key metrics you must improve above all others

What you’ll learn:

Believe it or not, many publishers monitor all the wrong metrics, and of course, there’s a bewildering number of them in Google Analytics. Find out how to use Google Analytics as a way to monitor the performance and success of your web and email activity, ecommerce systems, and SEO and link-building efforts, allowing you to maximize return from every business decision you make.


  • Don Nicholas, Chief Executive Officer
  • Ed Coburn, Chief Content Officer

Time: 9 minutes, 20 seconds

Download: GoogleAnalytics.pdf

Watch the next module: Conducting a Multi Platform Audit

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