You might be wondering, how does one become an email marketing expert? And how can these experts tell you how to run your company more profitably, without ever having walked a day in your shoes?
Widely recognized as the leader in email marketing for magazine publishers, Mequoda Systems currently operates more than a dozen email marketing systems in partnership with some of the country’s leading content brands including Prime Publishing, Yankee Publishing, and Cabot Heritage Corporation.
Hands-on email marketing strategy is one of the many duties we perform on behalf of our publishing partners when building and growing their niche membership websites. We also maintain a robust independent research operation that identifies and documents email marketing best practices at more than 100 organizations that include America’s top magazine publishers.
And Mequoda workshops have a long legacy of creating publishing success stories over the last decade.
When you complete our two-day Email Marketing Secrets: 2020 Workshop, you’ll be on a first-name basis with the very experts who know how to turn your publishing business around — as they have for many others.
You’ll also be certified for your email marketing knowledge and expertise as a “Mequoda Email Marketing Master”!
The Email Marketing Executives You’ll Meet
This entire email marketing secrets event will be led by me, Kim Mateus, as Chief Strategy Officer at Mequoda Systems. In 2004, I started with Mequoda as employee #2, and have since overseen strategic planning for many of Mequoda’s publishing partners. Having guided the development of more than 20 subscription and digital marketing systems, my team and I monitor and maintain a robust best-practices database of marketing techniques and business processes that helps power all Mequoda partner programs. My focus on client content strategies is a natural extension of my journalism education and background.
Besides forward-thinking marketers like you from magazine publishing companies, the Mequoda Systems team who will join me at this email marketing secrets event are veteran publishing professionals—you’ll have plenty of time for networking with your fellow marketing professionals and with the Mequoda Systems team:
Chief Executive Officer
Don is Chief Executive Officer of Mequoda Systems and has served as a subscription and digital marketing advisor for virtually every major U.S. magazine and newsletter publisher during a decades-long career. Under Don’s leadership, Mequoda Systems has launched more than 300 complex digital marketing systems that include websites, email, social media, and fulfillment-integration functionality. Don is the author of numerous books on subscription marketing, technology, publishing, and journalism.
Bill is Chief Copywriter and a publishing industry veteran with over 30 years of direct and subscription marketing expertise. With experience in consumer and business publishing ventures, Bill brings classic direct-marketing knowledge to Mequoda-powered technology in support of digital marketing systems for publishers. An accomplished and award-winning copywriter, Bill has recruited a six-member world-class copywriting team to assist with creating compelling, engaging, and successful content for Mequoda partners.
Chief Operating Officer
Nancy is Chief Operating Officer and as leader of our engineering team, has designed some of the most sophisticated digital publishing and marketing systems in the industry. Nancy and her team develop and deploy cutting-edge software and technology to drive success for complex systems—with a strong focus on optimal user experience, proven best practices, and system operator ease-of-use. Nancy also oversees research and development for Mequoda’s Haven Content Management System of more than 150 operating components, application protocol interfaces, and integration with third-party fulfillment systems.
Content Marketing Director
Eileen is Content Marketing Director and a seasoned, top-notch direct-marketing professional with a wealth of experience in planning and managing successful programs. Eileen’s breadth of marketing experience covers both consumer and business publishing—from U.S. News & World Report to Harvard Business Review—and marketing strategy and best practices. Eileen’s keen and timely data-analytics capabilities help Mequoda partners stay on top of current digital marketing trends to maximize revenue and profits.
Norann is Analytics Director. She and her team of analysts are responsible for preparing and updating the Mequoda proprietary Audience Development Analytics Suite for our publishing partners. In this capacity, she oversees and performs research, creates reports, analyzes results and helps drive traffic for our partners. This makes Norann a master of data and analytics for dozens of business and consumer publishers, with an understanding of more comparable data than any single-company analyst. Norann holds a Google Analytics Individual Certification.
You’ll leave this event with a clearer vision and plan for transforming your magazine publishing business. Here is the agenda for our Email Marketing Secrets: 2020 Workshop:
Wednesday, May 20, 2020
- Content-Driven Email Marketing Essentials
- How to Build a Large and Engaged Email List
- Boosting Email Revenue with Content-Focused Campaigns
- The 7 Most Successful Email Marketing Frameworks
Thursday, May 21, 2020
- Best Practices for Six Sigma Email Campaign Management
- Roundtable Q&A Session and Wrap-Up