The Mequoda Summit Boston 2010 is quickly approaching. Register today so you can join us and dozens of publishing professionals while we host 4 amazing keynote presentations, 14 panels with 17 panelists and dozens of case studies. The Summit will provide you with the information needed for success in the digital future. Don’t miss this unique and unprecedented line-up by registering today.
August 16th, 2010
Why It’s Important for Online Publishers to Create a Multi-Platform Brand
And three components to building a multi-platform brand that you may want to utilize
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5 Steps to a Successful Online PR and Link Building Campaign
Don’t forget the search engine optimized press release
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Companies Help Digital Publishing Evolve
Adobe and Omniture bring a Digital Publishing Platform
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Setting up a Landing Page’s Meta Data
Landing page optimization doesn’t begin and end with copy and a good call to action – it needs to be found first
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SIPA Member Profile: Holland Passes Tests and Then Some
Anne Holland, Publisher, Anne Holland Ventures Inc.
Multi-platform products reach new audience members and bring niche topics into the digital world. Join us at the Mequoda Summit Boston 2010 where David Zinczenko, the Senior VP and Editor-in-Chief of Men’s Health, will discuss how he transformed his brand into a multi-platform global powerhouse.
August 17th, 2010
Two different sources predict iPad sales will be higher than originally thought. Why is this, and what’s it mean for the online publishing industry?
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6 Great Ideas for Podcast Creation
Podcasting (both audio and video) is one of the Internet’s biggest new media trends – how can you start utilizing it?
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3 Reasons to Include Facebook in Your Social Media Strategy
Why many publishers are now using Facebook in their social media strategy to connect with fans
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Creative Apps for Creative People
Ways designers may use the iPad
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Arts Advice Travels Well for Publishers
Kaiser’s advice to the arts world also travels well for publishers
Register now for the Mequoda Summit Boston 2010 and get the opportunity to hear Jeanniey Mullen, the Global EVP and Chief Marketing Officer of Zinio and VIVmag discuss how publishers can begin making their publications interactive and multiplatform.
August 18th, 2010
Digital Skills – An Important Part of Content Marketing
Familiarizing yourself with these digital skills will help build your audience and increase website traffic
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Re-Define “Landing Page”: It’s Every Page
Discover new landing page templates when you re-define “landing page”
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5 Ways to Improve Email Newsletter Delivery and Open Rates
It’s important that your email newsletter is delivered to the “inbox”, not the “spam” folder
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Data Collected on the Internet Usage of Women
See what is receiving women’s attention online
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Sell at Higher Price Point with Right Pitch
Change-up of delivery and content may be just the pitch to sell at a higher price point
Digital forms of content marketing are gaining popularity with audiences as the new way to consume content. To learn more about modern content marketing strategies, join us in September for our Mequoda Summit Boston 2010.
August 19th, 2010
Are You Hiring the Right People?
How the A Method can help us find those A Players we so desperately need
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A Simple Formula for Maximizing Landing Page Conversion Rates
Follow these simple landing page guidelines to start converting visitors into buyers more quickly and effectively
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Is Content Marketing Right for You?
Learn how content marketing can be profitable for you
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Who Is the Most Active Online?
Twitter users, that’s who
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Relationships Matter Here and in Miami
Examining the ties that bind between marketers, IT, copywriters and customers
If you need guidance in hiring the best possible employees for your company then attend the Mequoda Summit Boston 2010 and take careful notes while Keynote presenter Bruce Elder of ghSMART discusses methods for hiring A Players.
August 20th, 2010
Three Steps for Driving Website Traffic to Articles
Our Increasing Website Traffic & Building Email Marketing Lists free eBook has over 30 beneficial strategies for online publishers and content marketers
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Developing a Successful Internet Marketing Strategy
Does paid advertising work well online?
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3 Quick Content Tips to Please Your Online Customers
Online publishing turns your brand into their brand – and that’s OK
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The market will become more competitive, prices will drop and more media-rich content will be available
