Build a Valued Database of Subscribers with Proper Landing Page Optimization

August 16th, 2010

This free report from Mequoda Group will give you best practices on creating landing pages that convert visitors into email subscribers

(Nationwide)—Offering something valuable for free is a way of turning casual website visitors into email subscribers. Since email can account for up to 60 percent of online revenue for some online publishers, it’s important to be able to convert casual visitors into email subscribers.

In order to state building a database, regardless of being in the B2B or B2C realm, it’s important to have a landing page with architecture for collecting data. A rapid conversion landing page, which is used by many successful online publishers, initiates an online relationship by asking for the user’s name and email address in exchange for the free product. These pages are also known as name capture or squeeze pages.

After a user signs up through the rapid conversion landing page, they will be able to access the free product. The online publisher will also be able to engage in future correspondence with the user, as the email address will be kept.

This process typically entails a “free on free” procedure, where a free gift or premium product is offered for free in exchange for signing up for a free email newsletter.

Studies have shown that this “free on free” offer usually gets a higher response rate than leading with only the free email newsletter offer. It is hard for devoted audiences to turn down a free product about a topic they are passionate about.

To learn how to create rapid conversion landing pages that convert, start with Mequoda Group’s free Rapid Conversion Landing Page Optimization Guidelines.

Receive a free digital copy of Rapid Conversion Landing Page Optimization Guidelines visit now.

Mequoda Group constantly strives to help publishers succeed online by providing them with an array of services, including free daily tips, free reports, webinars, live events, consulting services and software services.


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