This free report from Mequoda Group discusses seven steps for online publishers to use to turn a niche publication into a robust multi-platform brand
(Nationwide)—Cutting-edge publishing companies have gone from offering single products to a single audience to creating multi-platform brands. The most successful new media publishers that fit into this category deliver content to customers in any form at anytime the consumer wants it.
For online publishers, knowing what’s available, and possessing the desire to experiment with new potential revenue streams is important.
Additionally, there are three offers any modern media company must make to be successful on the Internet. They include:
Online Publishing offer #1 – Offer users many products on many platforms. Content can be taken from previous publications and recycled, reused and republished. This can be done on any platform, be it blogs, audio podcasts or video pieces. Reusing content will help save money while reaching the audience on a platform they prefer.
Online Publishing offer #2 – Offer users a free, robust online content experience. Loads of fresh, valuable content will keep visitors coming back to the website. This content also allows the possibility of aligning information with products that can be used as up-sells.
Online Publishing offer #3 – Offer users a personalized marketing experience. A publisher’s website, or websites, should become a digital marketing system that acts as a basis for the publisher’s entire online strategy.
To learn more on how to manage a multi-platform brand and turn a niche publication into one, start with Mequoda Group’s free Seven Online Publishing Secrets report.
Receive a free digital copy of Seven Online Publishing Secrets now.
Mequoda Group constantly strives to help publishers succeed online by providing them with an array of services, including free daily tips, free reports, webinars, live events, consulting services and software services.