FOR IMMEDIATE RELEASE
June 24th, 2010
Media Contact: Mequoda Group LLC
Christopher Sturk, Managing Editor
77 Main Street
Hopkinton, MA 01748
SEO Copywriting Tips for Writing and Optimizing Landing Pages in Mequoda Group’s Free SEO Copywriting Handbook
Building communities based around related keywords will end up benefiting everyone involved
With the intricate nature of modern search engines like Google, every page that makes up your website should be considered as a landing page. The landing pages that help to build community the easiest, most time-efficient ways are called rapid conversion landing pages (RCLP).
An RCLP is designed to entice visitors to sign up by offering them a free, valuable product in return for their email address. The websites make these offers in hopes of creating a community of email subscribers who share the same interests. These members can then communicate with the website’s community, while receiving consistent correspondence from the editors and authors of the website.
To properly reach, target and communicate with an audience, it’s necessary to follow specific guidelines while creating your RCLP. These guidelines include the following:
SEO copywriting for an RCLP step #1 – Build strategy around an audience
SEO copywriting for an RCLP step #2 – Use keyword research
SEO copywriting for an RCLP step #3 – Choose keyword phrases for your RCLP
SEO copywriting for an RCLP step #4 – Write a keyword-rich title for a free product
SEO copywriting for an RCLP step #5 – Write the offer
SEO copywriting for an RCLP step #6 – Compile the header and metadata
SEO copywriting for an RCLP step #7 – Write a draft of the RCLP
SEO copywriting for an RCLP step #8 – Take a break
SEO copywriting for an RCLP step #9 – Rewrite and edit
SEO copywriting for an RCLP step #10 – Measure the keyword density
To learn more about properly optimizing landing pages, in addition to dozens of tips on SEO copywriting, start with Mequoda Group’s free SEO Copywriting Handbook.
Receive a free digital copy of Mequoda Group’s 48-page SEO Copywriting Handbook now.
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