12 Best Practices for Building a Massive Qualified Email List to Market Your Products

Get hands-on practical guidance and proven tips to use email capture testing to grow your email list

Email Capture Elements Chart

The email universe is vast, just teeming with potential. Visitors come to your website, but many of them leave without a [marketing] trace. If only there were a reliable way to capture more emails from more visitors and build yourself a bigger, better, more promising email marketing list. (Spoiler alert: there is.)

You could buy a list; plenty of publishers do. But what’s the “Best if Used By” date on those lists? Emails can change without warning, leaving you with an ineffective expense, along with the email deliverability risk of mailing to bad email addresses. The better bet would be to organically acquire emails from the visitors themselves—in the moment, as they’re engaged with your content.

You may even have taken this approach with some of your visitors. Popups? Floaters? What was your strategy? Your methodology? When you set out to capture emails, you want to take a strategic, methodical, proven approach. Something you know that works. As they say in the commercials, don’t try this at home.

Unless you have expert advice to guide you.

What if I told you that email capture testing is a skill and a strategy you can master? That you could start getting more email subscribers starting today? That you can become an email capture testing pro, converting your website visitors into email subscribers and growing your email marketing list?

Welcome to Mequoda Pro’s Email Capture Testing Training Program! Learn how to create a massive email marketing list through your own subscription website—by knowing what and how to test. We’ll share with you how we increase email capture rates for our partners, and the exact process and approach we take to testing multiple email capture elements. It’s your own complete step-by-step program for mastering email capture testing!

This program is brought to you by our team of experts at Mequoda Systems—publishing, marketing, and technology experts who have spent more than 20 years planning, building, and operating profitable publishing websites. Our team has seen it all, done it all, and succeeded—sometimes we’ve tripped up, but we’ve created solutions to conquering all the challenges—with online publishing strategies and tactics that we call the Mequoda Methodology! And you get the benefit of our “lessons learned” from all of this practical real-world experience.

Here is what I promise you about Mequoda Pro’s Email Capture Testing Training Program:

  • You’ll quickly get up-to-speed on email capture testing essentials.
  • You’ll immediately understand the four key principles that will drive and determine your online publishing success—the core principles of the Mequoda Methodology.
  • You’ll learn the key email capture terms and definitions, and how to begin applying a strategy that can work for your website.
  • You’ll get the publishing and marketing rationale explained plus real-world examples of how these essentials and principles actually work.
  • You’ll get everything explained in clear and plain language—no confusing or complicated terminology, only language any business professional can understand!

It’s like a complete training program in a box—with articles to read and video to watch. You’ll read, see, and hear how it all works! It’s truly experiential learning!

So, how do you get started with effective email capture testing?

Job number one to getting started with email capture testing is to understand the terminology, elements, and your options for boosting your email capture rate—and, ultimately, your profits.

And with Mequoda Pro’s Email Capture Testing Training Program, you learn everything from A to Z about what drives online publishing success—you get started with ACEM, the four key Mequoda System principles that are the basis for our Mequoda Methodology:

  • Attract new customers to your site with high-quality optimized content.
  • Capture email addresses of your site’s visitors with rigorous, disciplined, and effective site architecture and offers.
  • Engage your customers early and often—to keep them coming back to your site and bonding with your brand and content.
  • Monetize your audience in all the possible ways—to keep your publishing site profitable.

Mastering these principles is key to your digital publishing success, and you’ll learn every detail of these important principles in Email Capture Testing Training Program.

Plus, you get a whole lot more, including:

When you read, watch, and listen to Mequoda Pro’s Email Capture Testing Training Program, you’ll be poised to:

  • Use a checklist of email capture elements you can implement on your site that will actually make a difference
  • Discover how to conduct more effective A/B tests
  • Learn how to do a sequential test
  • Start understanding how to validate your test results more strategically
  • Begin analyzing how to maximize the different channels on your website

Because we give you real-world examples from our publishing partners who, when following the Mequoda Methodology, have doubled, tripled, or even quadrupled their online publishing revenue. And now you, too, can boost your revenue when you follow Mequoda Pro’s Email Capture Testing Training Program.

And you get an entire library of bonus articles with this training program, including:

What are you waiting for? Please start reading and watching Mequoda Pro’s Email Capture Testing Training Program today!

With a Mequoda Pro Charter Membership, you get a full training program of do-it-yourself digital publishing and marketing—sign up now with this special $1 introductory offer, and watch your revenue and profits soar!

When you join Mequoda Pro as a Charter Member now, you’ll get instant access to this premium content—plus a whole lot more!

Do you want to grow your online audience, revenue, and profits for your publishing business? Have you experienced the sticker shock of some digital publishing software, developers, and consultants? And are you ready to roll up your sleeves to learn how to execute proven online publishing program strategies and tactics—things you can implement yourself, and some of it very quickly?

Great news for you if you answered “yes” to all—or even some—of these questions! Announcing Mequoda Pro, the brand-new resource for anyone looking to make your digital magazine or newsletter publishing venture hugely profitable.

With a Mequoda Pro Charter Membership, you are guaranteed to double your digital publishing revenue in five years or less!

You’re probably wondering how I can make the claim that you’ll double your revenue when you follow all of the best practices you’ll learn about with your Mequoda Pro Charter Membership. Experience. Pure, plain, proven experience!

Mequoda has been around for almost two decades—and we’ve helped many magazine publishers during that time, including Prime Publishing, Yankee Magazine and Hearst Magazines … and we count AAA Northeast and the Biblical Archaeology Society as clients (non-profit membership organizations that both have magazines!).

Plus, we’ve helped digital premium newsletters such as personal investing advisory publishers Cabot Wealth Network and The Successful Investor to grow audience, revenue, and profits—so, we have lots of proof that our digital publishing and marketing strategies really work!

And Mequoda has even launched our own digital magazine brand, Food Gardening Network, because we believe in practicing what we preach—we are in the business of deploying the very advice you’ll get with Mequoda Pro, so we’re always up-to-date on the latest trends and best practices!

Mequoda is a full team of publishers and marketers with decades of experience—and when you join the very-affordable Mequoda Pro, you get access to all of this valuable experience and knowledge for your own publishing operation—for a special introductory price of just $1 a week for 12 weeks! That’s a bargain that can’t be beat anywhere in the publishing services world!

Double Your Publishing Revenue When You Join Mequoda Pro—Only $1 a Week!

Claim your membership spot today—and be prepared to:

  • Grow your publishing audience, revenue, and profits!
  • Learn all the basics of digital publishing and marketing.
  • Get do-it-yourself tools and templates for starting, managing, and growing your own publishing operation.

Mequoda Pro is the best do-it-yourself publishing and marketing resource around—and loaded with benefits!

With your Mequoda Pro Charter Membership, you’ll be well informed and well prepared to execute powerful publishing programs and revenue-multiplying marketing strategies, to create a highly profitable publishing business that will be the envy of all in your niche.

And during your Mequoda Pro Charter Membership, you’ll prosper with these unique benefits:

  • You’ll quickly learn the basics of digital publishing and marketing— the strategies and tactics needed to make your publishing operation profitable and successful.
  • You’ll save time and money with the best publishing and marketing do-it-yourself program on the planet!
  • You’ll have practical tools and templates—a full program, complete with show-me-how videos—to guide you about exactly how to execute every critical publishing and marketing task.
  • You’ll learn what’s new, what’s working best, and what isn’t working any more—with concise, hard-hitting advice from the full team of Mequoda experts on hand to explain and to mentor you.
  • You’ll have industry leaders who are recognized experts in publishing and marketing available for your own specific questions during your charter membership!

Your Mequoda Pro Charter Membership includes privileges and benefits that are reserved exclusively for Charter Members like you.

Summary of Mequoda Pro Charter Membership Benefits
Description Your Price
Mequoda Pro Charter Membership gives you do-it-yourself digital publishing and marketing tools to help you boost your audience, revenue, and profits—save $135 off the regular 12-week membership fee, a 92% discount! $49/month Now only: $1 a week for 12 weeks!
In-Depth Tutorials—get immediate access to a library of digital publishing and marketing tutorials, covering email templates, landing page templates, and web page templates. Learn exactly how—and why—specific components work. Plus, 26 new tutorials over the coming year! INCLUDED
Training Programs—full access to the library of topic-specific training videos and bonus articles that include best practices for digital publishing strategy, organic audience development, email capture testing, and subscription website marketing. Plus, 4 new training programs over the coming year! INCLUDED
Lesson Previews—guided tours of In-Depth Tutorials, Training Programs, and other premium content—delivered to your email inbox twice a week from Executive Editor Bill Dugan. INCLUDED
Mequoda Pro Charter Membership Help Desk—get our entire team of expert publishing and marketing professionals to answer your specific questions—an exclusive benefit for members only! INCLUDED

Do you have questions about the best ways to save time and money when building your publishing operation? Questions such as:

  • What are the proven and most successful ways for attracting new visitors to my website? Some of the answers might surprise you.
  • How can I organize my website so that my content is found by online searchers and is user friendly? Find out why content—and how you organize it—really matters!
  • What are the top tactics for capturing new email addresses from my site’s visitors? Get easy-to-use templates for quickly deploying the most important email-capture elements.
  • Are there any pitfalls to avoid when setting up email-capture elements at my website? Make these missteps, and you could lose tons of potential new customers.
  • Which technology tools are the best for every function I need to effectively run my publishing business? And which tools are simply too expensive and are unnecessary bells and whistles? Get the answers now.
  • If I can spend my time and money on the most important digital publishing initiatives, what things should I be doing to engage my audience? Stay away from these five time-and-money wasters!
  • How often is acceptable for emailing my list (I’ve heard that once a week is enough)? Ditch everything you thought you ever knew about email contact frequency! Learn how things have changed about acceptable email frequency (even within the last year)!
  • What level of resources and staffing are needed for me to execute a successful digital publishing program? Get outlines and best practices for building a successful team.
  • How should I structure my premium product offerings, to make the most money? Find out how successful digital publishers monetize their audience in big ways.
  • What key metrics should I be aiming for with my digital publishing operation? Get the latest industry benchmarks for measuring your success!

Mequoda Pro is an answer machine for you! When you join now, you’ll get all the answers you need to create, manage, and grow your own digital publishing venture. And you’ll get In-Depth Tutorials and Training Programs to show you exactly how it’s all done—such as:

  • Mequoda System Essentials: Learn how to attract, capture, engage, and monetize your site visitors
  • Organic Audience Development: How to build a huge online audience for your content and products
  • Search Engine Optimization: Get your content found online by qualified prospects
  • Email Capture Testing: Best ways to convert site visitors into customers
  • Subscription Website Marketing: How to successfully sell subscriptions online/li>
  • Social Media Optimization: Time-saving ways to use social media for your publishing brand
  • Email Marketing Strategy: Top 7 email templates for selling your products and services
  • Landing Page Optimization: Best practices for order pages that turn site visitors into buyers
  • Digital Magazine Publishing: How to create an engaging and profitable digital magazine
  • Membership Website Development: Building your site for the membership mindset

Double Your Publishing Revenue When You Join Mequoda Pro—Only $1 a Week!

Claim your membership spot today—and be prepared to:

  • Grow your publishing audience, revenue, and profits!
  • Learn all the basics of digital publishing and marketing.
  • Get do-it-yourself tools and templates for starting, managing, and growing your own publishing operation.

You’re not alone with your publishing and marketing needs—and there’s no need to spend a lot of money to start from scratch and to try reinventing the wheel! With your Mequoda Pro Charter Membership, you’ll be fully equipped to follow the experts and deploy a profitable digital publishing business on your own!

Please accept this special $1-a-week introductory offer, to try it out and see for yourself—this low-risk offer won’t last, so act today!

Double Your Publishing Revenue When You Join Mequoda Pro—Only $1 a Week!

Claim your membership spot today—and be prepared to:

  • Grow your publishing audience, revenue, and profits!
  • Learn all the basics of digital publishing and marketing.
  • Get do-it-yourself tools and templates for starting, managing, and growing your own publishing operation.
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