Got Conversions? Test Your Landing Page to Boost Response

How would you like to develop a landing page that can win you more conversions? How would you like seven?

At Mequoda, you know we’ve developed, designed, tested, and deployed millions of email promotions. But email is only half the battle, really. You can have the best blockbuster email of the year; but if the landing page it leads to is, shall we say, less than optimal, you’ll probably lose the sale.

We all need good strategy to sell our products. At Mequoda, we take theory, test it, and put it into practice. Our Mequoda Pro Landing Page Optimization Training Program details rigorously tested strategy with real-world results.

We’ve been working with publishers across the topic spectrum — from academic interests, to crafts, travel, investing and more — and have found a variety of landing page strategies that engage visitors and call them to action — even when they only have one choice: sign up.

Here’s an overview of our Landing Page Optimization Training Program, to give you a sense of what you can learn — and put into practice to boost your responses.

Start with the Basics
To have a successful subscription website, you need to understand the key drivers that will determine whether your site will grow your audience, your revenue, and your profits.

With Mequoda Pro’s Landing Page Optimization Training Program, you learn everything from A to Z about what drives online publishing success—starting with ACEM, the four key Mequoda System principles that are the basis for our Mequoda Methodology:

• Attract new customers to your site with high-quality optimized content.
• Capture email addresses of your site’s visitors with rigorous, disciplined, and effective site architecture and offers.
• Engage your customers early and often—to keep them coming back to your site and bonding with your brand and content.
• Monetize your audience in all the possible ways—to keep your publishing site profitable.

Mastering these principles is key to your digital publishing success, and you’ll learn how these important principles factor into Mequoda Pro’s Landing Page Optimization Training Program.

The Circle of Six Sigma
Six Sigma isn’t new, but Mequoda’s approach to and application of it is tailored to boost online conversions. When it comes to digital subscription marketing, we follow the flow of Plan > Execute > Analyze — rinse and repeat. Through this methodical, iterative process, we learn what works, what doesn’t, and how to improve. And how does that work, exactly? We look for the losers.

Look for the Losers
When we’re planning a digital marketing campaign, the focus is on winning. But the truth is, you have to run a lot of A/B testing to get to the winning part. And the way you do that is by finding the losers, identifying their flaws, and applying improvements to start boosting your results. This applies to emails and to landing pages — which, by the way, are inextricably linked. The most effective email in the world will fall flat on its face if the landing page doesn’t pull through.

Testing Concepts
We know that Rule #1 of email marketing is test, test, test; that applies not just to the email but to the landing page that is the prospect’s destination. Mequoda has developed, tested, and implemented many styles of landing pages. Now, not all landing page styles will necessarily suit all sites — there’s no one-size-fits-all landing page — but there are plenty of concepts for you to consider as you methodically progress through your landing page testing:

1. All-Access Offer. If you have a print publication, an online version, and an online publication archive — you can offer up each one individually or in combination. But why not bundle all your assets together and give prospects an all-access pass? There are ways to make this the most attractive — and lucrative — offer of them all.
2. Design Test: Vertical vs Horizontal Layout. If your landing page has looked the same for a long time…well, you know it’s time to test it. A horizontal layout can help you increase your subscription orders.
3. Design Test: Simple No Choice vs Platform Choice. Subscribers like choices; make your best bundle the irresistable choice.
4. Design Test: Simple No Choice vs Detailed No Choice. Dazzle them with details and they won’t notice they only have one choice.
5. Design Test: Horizontal Choice. The horizontal format comes out a clear winner. Boost your subscription sales by testing the size of the elements on the order page.
6. Design Test: Horizontal Choice vs No Choice with Roof Tile & Pillars. This is a powerful design that gets the key information above the fold and establishes the value and features of your offer.
7. Design Test: Breakthrough. Sometimes you need a radical change to shake things up. Move the more enticing/engaging material up above the fold.

Offer Testing
Of course, it’s not just how you present your offer, but your offer itself. We discuss eight offer ideas worth testing. Which ones will you try?

Tap into our two decades of innovating, testing, improving, and documenting a step-by-step digital publishing and marketing methodology with hundreds of best practices that have helped our partners—and can help you—use their magazine media brands, content, and organizational resources to build engaged audiences and create highly profitable subscription and membership websites.

You could try to do it yourself. But why not take advantage of the experience, knowledge, and real-world solutions we can offer you here at Mequoda Pro?

Mequoda Pro’s Landing Page Optimization Training Program can save you time and money! Don’t take a chance with such a critical component of your marketing efforts — put a solid strategy in place that can help you boost your sales. Put those best practices into action and grow your subscriber base!

This program is brought to you by our team of experts at Mequoda Systems—publishing, marketing, and technology people who have spent more than 20 years planning, building, and operating profitable publishing websites. Our team has seen a lot, done a lot, and succeeded—sometimes we’ve tripped up, but we’ve created solutions to conquering all the challenges—with online publishing strategies and tactics that we call the Mequoda Methodology! And you get the benefit of our “lessons learned” from all of this practical real-world experience.

Here is what I promise you about Mequoda Pro’s Landing Page Optimization Training Program:

• You’ll learn about 7 effective landing pages that can help increase your conversions.
• You’ll learn to master key landing page optimization terms and definitions.
• You’ll learn how to use Six Sigma to optimize your landing pages.
• You’ll learn how to use discounts and contrast pricing on your landing pages.
• You’ll see the before-and-after development of 7 landing page tests.
• You’ll learn about the power and nuance of offer testing.
• You’ll get everything explained in clear and plain language—no confusing or complicated terminology, only language any business professional can understand!

It’s like a complete training program in a box—with articles to read and video to watch. You’ll read, see, and hear how it all works! It’s truly experiential learning!

Plus, you get a whole lot more, including:

• Overview of Mequoda’s Approach to Landing Page Optimization
• How to Use Six Sigma to Optimize Your Landing Pages
• Mastering Key Landing Page Optimization Terms and Definitions
• How to Use Discount & Contrast Pricing on your Landing Pages
• 7 Landing Page Test Success Stories
• The Power of Offer Testing

We give you real-world examples from our publishing partners who, when following the Mequoda Methodology, have doubled, tripled, or even quadrupled their email revenue with optimized landing pages. And now you, too, can boost your revenue when you follow Mequoda Pro’s Landing Page Optimization Training Program.

And you get an entire library of bonus articles with this training program, including:

• In-Depth Tutorial: “NC4B” Landing Page
• In-Depth Tutorial: “NC4 Guru” Membership Landing Page
• In-Depth Tutorial: “HC3” Membership Landing Page
• In-Depth Tutorial: “TC3” Event Landing Page
• In-Depth Tutorial: “HC3Big” Membership Landing Page
• Five Keys to a Profitable Sales Letter Landing Page
• Subscription Marketing: Free Isn’t a Dirty Word in Offer Testing
• Why the Website Architecture of a Landing Page Matters
• 10 Types of Landing Pages and Knowing When to Use Them
• Test Your Landing Page Copywriting Expertise by Taking this Copywriting Test Now
• 3 Ways to Master Landing Page Storytelling like Hemingway
• And much more!

What are you waiting for? Please start reading and watching Mequoda Pro’s Landing Page Optimization Training Program today!

With a Mequoda Pro Charter Membership, you get a full training program of do-it-yourself digital publishing and marketing—sign up now with this special $1 introductory offer, and watch your revenue and profits soar!

When you join Mequoda Pro as a Charter Member now, you’ll get instant access to this premium content—plus a whole lot more!

Do you want to grow your online audience, revenue, and profits for your publishing business? Have you experienced the sticker shock of some digital publishing software, developers, and consultants? And are you ready to roll up your sleeves to learn how to execute proven online publishing program strategies and tactics—things you can implement yourself, and some of it very quickly?

Great news for you if you answered “yes” to all—or even some—of these questions! Announcing Mequoda Pro, the brand-new resource for anyone looking to make your digital magazine or newsletter publishing venture hugely profitable.

With a Mequoda Pro Charter Membership, you are guaranteed to double your digital publishing revenue in five years or less!

You’re probably wondering how I can make the claim that you’ll double your revenue when you follow all of the best practices you’ll learn about with your Mequoda Pro Charter Membership. Experience. Pure, plain, proven experience!

Mequoda has been around for almost two decades—and we’ve helped many magazine publishers during that time, including Prime Publishing, Yankee Magazine and Hearst Magazines … and we count AAA Northeast and the Biblical Archaeology Society as clients (non-profit membership organizations that both have magazines!).

Plus, we’ve helped digital premium newsletters such as personal investing advisory publishers Cabot Wealth Network and The Successful Investor to grow audience, revenue, and profits—so, we have lots of proof that our digital publishing and marketing strategies really work!

And Mequoda has even launched our own digital magazine brand, Food Gardening Network, because we believe in practicing what we preach—we are in the business of deploying the very advice you’ll get with Mequoda Pro, so we’re always up-to-date on the latest trends and best practices!

Mequoda is a full team of publishers and marketers with decades of experience—and when you join the very-affordable Mequoda Pro, you get access to all of this valuable experience and knowledge for your own publishing operation—for a special introductory price of just $1 a week for 12 weeks! That’s a bargain that can’t be beat anywhere in the publishing services world!

Mequoda Pro is the best do-it-yourself publishing and marketing resource around—and loaded with benefits!

With your Mequoda Pro Charter Membership, you’ll be well informed and well prepared to execute powerful publishing programs and revenue-multiplying marketing strategies, to create a highly profitable publishing business that will be the envy of all in your niche.

And during your Mequoda Pro Charter Membership, you’ll prosper with these unique benefits:

• You’ll quickly learn the basics of digital publishing and marketing— the strategies and tactics needed to make your publishing operation profitable and successful.
• You’ll save time and money with the best publishing and marketing do-it-yourself program on the planet!
• You’ll have practical tools and templates—a full program, complete with show-me-how videos—to guide you about exactly how to execute every critical publishing and marketing task.
• You’ll learn what’s new, what’s working best, and what isn’t working any more—with concise, hard-hitting advice from the full team of Mequoda experts on hand to explain and to mentor you.
• You’ll have industry leaders who are recognized experts in publishing and marketing available for your own specific questions during your charter membership!

Your Mequoda Pro Charter Membership includes privileges and benefits that are reserved exclusively for Charter Members like you.

Summary of Mequoda Pro Charter Membership Benefits
Description	Your Price
Mequoda Pro Charter Membership gives you do-it-yourself digital publishing and marketing tools to help you boost your audience, revenue, and profits—save $135 off the regular 12-week membership fee, a 92% discount!	$49/month Now only: $1 a week for 12 weeks!
In-Depth Tutorials—get immediate access to a library of digital publishing and marketing tutorials, covering email templates, landing page templates, and web page templates. Learn exactly how—and why—specific components work. Plus, 26 new tutorials over the coming year!	INCLUDED
Training Programs—full access to the library of topic-specific training videos and bonus articles that include best practices for digital publishing strategy, organic audience development, email capture testing, and subscription website marketing. Plus, 4 new training programs over the coming year!	INCLUDED
Lesson Previews—guided tours of In-Depth Tutorials, Training Programs, and other premium content—delivered to your email inbox twice a week from Executive Editor Bill Dugan.	INCLUDED
Mequoda Pro Charter Membership Help Desk—get our entire team of expert publishing and marketing professionals to answer your specific questions—an exclusive benefit for members only!	INCLUDED

Do you have questions about the best ways to save time and money when building your publishing operation? Questions such as:

• What are the proven and most successful ways for attracting new visitors to my website? Some of the answers might surprise you.
• How can I organize my website so that my content is found by online searchers and is user friendly? Find out why content—and how you organize it—really matters!
• What are the top tactics for capturing new email addresses from my site’s visitors? Get easy-to-use templates for quickly deploying the most important email-capture elements.
• Are there any pitfalls to avoid when setting up email-capture elements at my website? Make these missteps, and you could lose tons of potential new customers.
• Which technology tools are the best for every function I need to effectively run my publishing business? And which tools are simply too expensive and are unnecessary bells and whistles? Get the answers now.
• If I can spend my time and money on the most important digital publishing initiatives, what things should I be doing to engage my audience? Stay away from these five time-and-money wasters!
• How often is acceptable for emailing my list (I’ve heard that once a week is enough)? Ditch everything you thought you ever knew about email contact frequency! Learn how things have changed about acceptable email frequency (even within the last year)!
• What level of resources and staffing are needed for me to execute a successful digital publishing program? Get outlines and best practices for building a successful team.
• How should I structure my premium product offerings, to make the most money? Find out how successful digital publishers monetize their audience in big ways.
• What key metrics should I be aiming for with my digital publishing operation? Get the latest industry benchmarks for measuring your success!

Mequoda Pro is an answer machine for you! When you join now, you’ll get all the answers you need to create, manage, and grow your own digital publishing venture. And you’ll get In-Depth Tutorials and Training Programs to show you exactly how it’s all done—such as:

• Mequoda System Essentials: Learn how to attract, capture, engage, and monetize your site visitors
• Organic Audience Development: How to build a huge online audience for your content and products
• Search Engine Optimization: Get your content found online by qualified prospects
• Email Capture Testing: Best ways to convert site visitors into customers
• Subscription Website Marketing: How to successfully sell subscriptions online/li>
• Social Media Optimization: Time-saving ways to use social media for your publishing brand
• Email Marketing Strategy: Top 7 email templates for selling your products and services
• Landing Page Optimization: Best practices for order pages that turn site visitors into buyers
• Digital Magazine Publishing: How to create an engaging and profitable digital magazine
• Membership Website Development: Building your site for the membership mindset

You’re not alone with your publishing and marketing needs—and there’s no need to spend a lot of money to start from scratch and to try reinventing the wheel! With your Mequoda Pro Charter Membership, you’ll be fully equipped to follow the experts and deploy a profitable digital publishing business on your own!

Please accept this special $1-a-week introductory offer, to try it out and see for yourself—this low-risk offer won’t last, so act today!