Serve Up Content as an Appetizer to Entice Non-Members to Subscribe

Follow the best practices of this content-filled Collection Preview Email, and the samples you serve will have prospects hungry for more!

Yankee collection preview

Readers value quality content. Even readers who are still in the “try-before-you-buy” mode expect to get more than a little something for nothing. They know you want them to subscribe—but you don’t have to hammer them with that fact with every email.

Content is king, and you should take the opportunity to show prospects some of the premium content that awaits them when they become subscribers. But before you get to your sales pitch, offer an appetizer of quality content—just enough to leave them hungry for more. With more showing and less selling upfront, you establish your value and credibility before making the ask.

In Mequoda Pro’s In-Depth Tutorial on the Collection Preview Framework, we show you how you can craft an editorially-driven email that practically sells itself by showcasing captivating content. Of course, Marketing 101 still says that you’re not going to get to Yes! unless you ask, so we show you how and when to get to that.

A Mequoda-style Collection Preview Framework offers a hefty serving of quality content before getting to the inevitable, expected point enticing the prospect to become a subscriber. Our tutorial on a Mequoda-style Collection Preview Framework features Yankee Magazine’s top-performing preview, to show you how quality content can compel conversion in a Collection Preview Framework.

This Template Tutorial is more than a step-by-step guide for building your own effective Collection Preview Framework — we provide you a disciplined checklist of every important element so you won’t miss anything critical.

Maybe you’re bristling at the thought of giving away your premium content. The truth is, you’re not — you’re serving up savory appetizers that the prospect can enjoy, but leaving them wanting more. This Collection Preview Framework, when properly designed and deployed, is a real-life example of how to put the focus on your content and save the sales pitch for later.

We’re reviewing Yankee Magazine, which is New England’s premier source of information about all things New England — travel advice, restaurant recommendations, day trip ideas, fall foliage tours, and more. Yankee has a deep well of content with a robust menu of themes. Each collection Yankee creates focuses on a particular theme or place. By offering just a taste of what’s in a featured collection, they draw the prospects deep into the topic — and then make the ask. It may feel counterintuitive to put so much content up-front, but when you read the Template Tutorial on the Collection Preview Framework, you’ll see what makes it so effective.

Double Your Publishing Revenue When You Join Mequoda Pro—Only $1 a Week!

Claim your membership spot today—and be prepared to:

  • Grow your publishing audience, revenue, and profits!
  • Learn all the basics of digital publishing and marketing.
  • Get do-it-yourself tools and templates for starting, managing, and growing your own publishing operation.

In this Template Tutorial for a Collection Preview Framework, you’ll discover:

  • What are the key components of a Collection Preview Framework?
  • How can leading the email with content convert prospects?
  • Who should be in the “From” address in your Collection Preview Framework email?
  • What kind of subject line works best for a Collection Preview Framework?
  • What’s the ideal number of subject lines to write for a Collection Preview Framework? Why?
  • What’s the best practice for Pre-Header Text copy?
  • What kind of nameplate should you use in a Collection Preview Framework?
  • What are best practices for writing a powerful Preview Headline and Sub-Headline?
  • What are the three key sections of a Collection Preview Framework?
  • How can you sprinkle your offer within the editorial content of a Collection Preview Framework without overdoing it?
  • And more!

With this Template Tutorial, you get a printable checklist for ensuring that you always follow best practices when developing your own Collection Preview Framework.

And, while this Template Tutorial walks you through Yankee’s real-life example, you also get lists of testing ideas—so that you are well-equipped to deploy a successful Collection Preview Framework and continuously improve upon it with meaningful testing!

Bottom Line: If you want to feed the need of your prospects to get a good taste of your content before they sign on as subscribers, take a page out of Yankee’s playbook and test your own version of this Collection Preview Framework today! You’ll attract more visitors to your content and have more opportunities to convert those prospects into subscribers.

Double Your Publishing Revenue When You Join Mequoda Pro—Only $1 a Week!

Claim your membership spot today—and be prepared to:

  • Grow your publishing audience, revenue, and profits!
  • Learn all the basics of digital publishing and marketing.
  • Get do-it-yourself tools and templates for starting, managing, and growing your own publishing operation.

With a Mequoda Pro Charter Membership, you get a full training program of do-it-yourself digital publishing and marketing—sign up now with this special $1 introductory offer, and watch your revenue and profits soar!

When you join Mequoda Pro as a Charter Member now, you’ll get instant access to this premium content—plus a whole lot more!

Do you want to grow your online audience, revenue, and profits for your publishing business? Have you experienced the sticker shock of some digital publishing software, developers, and consultants? And are you ready to roll up your sleeves to learn how to execute proven online publishing program strategies and tactics—things you can implement yourself, and some of it very quickly?

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With a Mequoda Pro Charter Membership, you are guaranteed to double your digital publishing revenue in five years or less!

You’re probably wondering how I can make the claim that you’ll double your revenue when you follow all of the best practices you’ll learn about with your Mequoda Pro Charter Membership. Experience. Pure, plain, proven experience!

Mequoda has been around for almost two decades—and we’ve helped many magazine publishers during that time, including Prime Publishing, Yankee Magazine and Hearst Magazines … and we count AAA Northeast and the Biblical Archaeology Society as clients (non-profit membership organizations that both have magazines!).

Plus, we’ve helped digital premium newsletters such as personal investing advisory publishers Cabot Wealth Network and The Successful Investor to grow audience, revenue, and profits—so, we have lots of proof that our digital publishing and marketing strategies really work!

And Mequoda has even launched our own digital magazine brand, Food Gardening Network, because we believe in practicing what we preach—we are in the business of deploying the very advice you’ll get with Mequoda Pro, so we’re always up-to-date on the latest trends and best practices!

Mequoda is a full team of publishers and marketers with decades of experience—and when you join the very-affordable Mequoda Pro, you get access to all of this valuable experience and knowledge for your own publishing operation—for a special introductory price of just $1 a week for 12 weeks! That’s a bargain that can’t be beat anywhere in the publishing services world!

Double Your Publishing Revenue When You Join Mequoda Pro—Only $1 a Week!

Claim your membership spot today—and be prepared to:

  • Grow your publishing audience, revenue, and profits!
  • Learn all the basics of digital publishing and marketing.
  • Get do-it-yourself tools and templates for starting, managing, and growing your own publishing operation.

Mequoda Pro is the best do-it-yourself publishing and marketing resource around—and loaded with benefits!

With your Mequoda Pro Charter Membership, you’ll be well informed and well prepared to execute powerful publishing programs and revenue-multiplying marketing strategies, to create a highly profitable publishing business that will be the envy of all in your niche.

And during your Mequoda Pro Charter Membership, you’ll prosper with these unique benefits:

  • You’ll quickly learn the basics of digital publishing and marketing— the strategies and tactics needed to make your publishing operation profitable and successful.
  • You’ll save time and money with the best publishing and marketing do-it-yourself program on the planet!
  • You’ll have practical tools and templates—a full program, complete with show-me-how videos—to guide you about exactly how to execute every critical publishing and marketing task.
  • You’ll learn what’s new, what’s working best, and what isn’t working any more—with concise, hard-hitting advice from the full team of Mequoda experts on hand to explain and to mentor you.
  • You’ll have industry leaders who are recognized experts in publishing and marketing available for your own specific questions during your charter membership!

Your Mequoda Pro Charter Membership includes privileges and benefits that are reserved exclusively for Charter Members like you.

Summary of Mequoda Pro Charter Membership Benefits
Description Your Price
Mequoda Pro Charter Membership gives you do-it-yourself digital publishing and marketing tools to help you boost your audience, revenue, and profits—save $135 off the regular 12-week membership fee, a 92% discount! $49/month
Now only:
$1 a week for 12 weeks!
In-Depth Tutorials—get immediate access to a library of digital publishing and marketing tutorials, covering email templates, landing page templates, and web page templates. Learn exactly how—and why—specific components work. Plus, 26 new tutorials over the coming year! INCLUDED
Training Programs—full access to the library of topic-specific training videos and bonus articles that include best practices for digital publishing strategy, organic audience development, email capture testing, and subscription website marketing. Plus, 6 new training programs over the coming year! INCLUDED
Lesson Previews—guided tours of In-Depth Tutorials, Training Programs, and other premium content—delivered to your email inbox twice a week from Executive Editor Bill Dugan. INCLUDED
Mequoda Pro Charter Membership Help Desk—get our entire team of expert publishing and marketing professionals to answer your specific questions—an exclusive benefit for members only! INCLUDED

Do you have questions about the best ways to save time and money when building your publishing operation? Questions such as:

  • What are the proven and most successful ways for attracting new visitors to my website? Some of the answers might surprise you.
  • How can I organize my website so that my content is found by online searchers and is user friendly? Find out why content—and how you organize it—really matters!
  • What are the top tactics for capturing new email addresses from my site’s visitors? Get easy-to-use templates for quickly deploying the most important email-capture elements.
  • Are there any pitfalls to avoid when setting up email-capture elements at my website? Make these missteps, and you could lose tons of potential new customers.
  • Which technology tools are the best for every function I need to effectively run my publishing business? And which tools are simply too expensive and are unnecessary bells and whistles? Get the answers now.
  • If I can spend my time and money on the most important digital publishing initiatives, what things should I be doing to engage my audience? Stay away from these five time-and-money wasters!
  • How often is acceptable for emailing my list (I’ve heard that once a week is enough)? Ditch everything you thought you ever knew about email contact frequency! Learn how things have changed about acceptable email frequency (even within the last year)!
  • What level of resources and staffing are needed for me to execute a successful digital publishing program? Get outlines and best practices for building a successful team.
  • How should I structure my premium product offerings, to make the most money? Find out how successful digital publishers monetize their audience in big ways.
  • What key metrics should I be aiming for with my digital publishing operation? Get the latest industry benchmarks for measuring your success!

Mequoda Pro is an answer machine for you! When you join now, you’ll get all the answers you need to create, manage, and grow your own digital publishing venture. And you’ll get In-Depth Tutorials and Training Programs to show you exactly how it’s all done—such as:

  • Mequoda System Essentials: Learn how to attract, capture, engage, and monetize your site visitors
  • Organic Audience Development: How to build a huge online audience for your content and products
  • Search Engine Optimization: Get your content found online by qualified prospects
  • Email Capture Testing: Best ways to convert site visitors into customers
  • Subscription Website Marketing: How to successfully sell subscriptions online/li>
  • Social Media Optimization: Time-saving ways to use social media for your publishing brand
  • Email Marketing Strategy: Top 7 email templates for selling your products and services
  • Landing Page Optimization: Best practices for order pages that turn site visitors into buyers
  • Digital Magazine Publishing: How to create an engaging and profitable digital magazine
  • Membership Website Development: Building your site for the membership mindset

Double Your Publishing Revenue When You Join Mequoda Pro—Only $1 a Week!

Claim your membership spot today—and be prepared to:

  • Grow your publishing audience, revenue, and profits!
  • Learn all the basics of digital publishing and marketing.
  • Get do-it-yourself tools and templates for starting, managing, and growing your own publishing operation.

You’re not alone with your publishing and marketing needs—and there’s no need to spend a lot of money to start from scratch and to try reinventing the wheel! With your Mequoda Pro Charter Membership, you’ll be fully equipped to follow the experts and deploy a profitable digital publishing business on your own!

Please accept this special $1-a-week introductory offer, to try it out and see for yourself—this low-risk offer won’t last, so act today!

Double Your Publishing Revenue When You Join Mequoda Pro—Only $1 a Week!

Claim your membership spot today—and be prepared to:

  • Grow your publishing audience, revenue, and profits!
  • Learn all the basics of digital publishing and marketing.
  • Get do-it-yourself tools and templates for starting, managing, and growing your own publishing operation.
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