How to Build a Huge Online Audience for Your Publishing Products

What if you built a website and nobody came? If it was one of the best-kept secrets ever? You have a strong publication with a dedicated following—but you know there’s a bigger audience to draw in, and you want to tap into that online audience potential.

You could try a scatter-shot approach and hope something sticks. Or you could add powerful tools to your audience development toolbox, using Mequoda Pro’s Organic Audience Development Training Program—one resource with all the proven approaches to growing your audience without breaking the bank.

You want to build a large and engaged web and email audience? Learn about the organic and paid programs publishers are using now to do just that. Discover the keys to succeeding at online audience development—and the many ways you can leverage that audience to build a loyal email list. Learn how to use email capture architecture, free subscription offers, web and social traffic drivers, brand building tools, and audience import programs to generate an engaged list that aligns with your content and can contribute to the success of your revenue generation programs.

Successful doesn’t have to mean fancy. We’ll show you how a simple internet portal is key to online audience development, and how that can lead to a large and loyal audience. We’ll give you a checklist of proven, profitable online marketing opportunities you can use to build your audience—from some of America’s leading publishers.

Start off with our webinar that provides you with a comprehensive checklist for organic audience development; we call it 37 Ways to Grow Your Online Audience. Use the advice here to help you build an audience that’s 5 or even 10 times the size of your largest paid subscription audience.

We’re all tight on time, and we’re not going to waste yours. This webinar is just 90 minutes, but it’s packed with the key strategies that are working today to help publishers build a sustainable future for their brands and businesses.

What You’ll Learn

Here’s some of what you’ll learn during this information-packed webinar:

• Discover the email capture elements that work to capture the most amount of new email addresses
• Learn the sophisticated conversion architecture and other programs our partners use to build large databases of free email subscribers who engage daily with their content
• Find out how one publisher is getting 70% of their organic search traffic from just 5% of their posts, and why that’s a good thing
• See how other publishers are using the most popular social media networks to convert followers into email subscribers
• Discover modern email frameworks, online tools, and social ad techniques that few publishers even know about

Over the past 20 years, our team has been innovating, testing, improving, and documenting a step-by-step digital publishing and marketing methodology with hundreds of best practices that have helped our partners—and can help you—use their magazine media brands, content, and organizational resources to build engaged audiences and create highly profitable membership websites. That’s the power behind Mequoda Pro’s Organic Audience Development Training Program.

You may have attended one of our seminars, webinars, or workshops in the past. If so, you know that at our core, we are teachers on a mission to transform the print publishing industry into a digital-first, multiplatform publishing industry that will succeed and grow for decades, and beyond. Mequoda Pro’s Organic Audience Development Training Program will help you plan and grow your business through a systematic approach to growing your audience.

We are lifelong testers, committed to the continuous improvement of the methodologies we practice and teach. And while it may be reasonable to assume that best practices for audience development and subscription marketing haven’t changed in the past few years, the reality is they’ve evolved significantly. We’ve discovered the tried-and-true approaches to digital publishing and marketing that have revolutionized how we market free and premium content, and how consumers engage with that content.

When you follow the guidance of Mequoda Pro’s Organic Audience Development Training Program, you’ll learn how and when to dip into the 5 Buckets of Audience Building Opportunity:

• Free Subscription Offer Types to Help Build Audience
• Email Capture Architecture to Grow Your List Faster
• Media Sources for Driving Website Traffic
• Brand Buildings Sources for Driving Website Traffic
• Audience Import Programs to Increase your Free Email Subscriber File

How do you make that critical first move that gets a prospect to sign up? It’s all in the offer, of course—but what are you offering? We walk you through the possibilities so you can find the approach that fits with your business. And it’s not a one-size-fits-all approach; it’s a rich menu of options you can choose and fine tune to match with your business’s needs and mission.

All this and more is part of Mequoda Pro’s Organic Audience Development Training Program. This program is brought to you by our team of experts at Mequoda Systems—publishing, marketing, and technology experts who have spent more than 20 years planning, building, and operating profitable publishing websites. Our team has seen it all, done it all, and succeeded—sometimes we’ve tripped up, but we’ve created solutions to conquering all the challenges—with online publishing strategies and tactics that we call the Mequoda Methodology! And you get the benefit of our “lessons learned” from all of this practical real-world experience.

Here is what I promise you about Mequoda Pro’s Organic Audience Development Training Program:

• You’ll quickly get up-to-speed on all of the audience development essentials.
• You’ll immediately understand the four key principles that will drive and determine your online publishing success—the core principles of the Mequoda Methodology.
• You’ll get tips and tools for building your audience.
• You’ll get the publishing and marketing rationale explained plus real-world examples of how all of these essentials and principles actually work.
• You’ll get everything explained in clear and plain language—no confusing or complicated terminology, only language any business professional can understand!

It’s like a complete training program in a box—with articles to read and video to watch. You’ll read, see, and hear how it all works! It’s truly experiential learning!

So, how do you start developing that all-important audience?

Job number one for a publishing website is to understand the key drivers that will determine whether your site will grow your audience, your revenue, and your profits.

And with Mequoda Pro’s Organic Audience Development Training Program, you learn everything from A to Z about what drives online publishing success—you get started with ACEM, the four key Mequoda System principles that are the basis for our Mequoda Methodology:

• Attract new customers to your site with high-quality optimized content.
• Capture email addresses of your site’s visitors with rigorous, disciplined, and effective site architecture and offers.
• Engage your customers early and often—to keep them coming back to your site and bonding with your brand and content.
• Monetize your audience in all the possible ways—to keep your publishing site profitable.

Mastering these principles is key to your digital publishing success, and you’ll learn every detail of these important principles in Mequoda Pro’s Organic Audience Development Training Program.

Plus, you get a whole lot more, including:

• History of the Mequoda System for Organic Audience Development
• The Four Core Principles of the Mequoda System
• Magazine Publisher’s Media Pyramid
• 5 Buckets of Audience Building Opportunity
• Free Subscription Offer Types to Help Build Audience
• 9 Email Capture Elements to Grow Your List Faster
• 7 Earned Media Sources for Driving Website Traffic
• 4 Paid Media Sources for Driving Website Traffic
• 10 Brand Building Sources for Driving Website Traffic
• 3 Audience Import Programs to Increase your Free Email Subscriber File

When you read, watch, and listen to Mequoda Pro’s Organic Audience Development Training Program, you’ll learn about:

• The history of the Mequoda System for Organic Audience Development—how and where we began our digital publishing and marketing journey
• The four core principles of the Mequoda System and how you can apply them to your business
• The magazine publisher’s pyramid and how to convert visitors to subscribers
• The 5 buckets of audience building opportunity, and when to dip into them
• Understand how our partners balance free and paid content and services to grow their subscriber base

We give you real-world examples from our publishing partners who, when following the Mequoda Methodology, have increased their audience and converted many visitors to subscribers. And now you, too, can grow your audience when you follow Mequdoa Pro’s Organic Audience Development Training Program.

And you get an entire library of bonus articles with this training program, including:

• Audience Development: Definition & Purpose
• The Best Audience Development Job Description We’ve Seen
• 15 Audience Development Strategies Most Publishers Avoid and Shouldn’t
• The Portal Content Business Model Turns Strangers Into Subscribers
• How Does Your Email Capture Rate Compare to Other Publishers?
• 7 Ways to Create a Freemium That Attracts New Email Subscribers
• 5 Quick Ways to Get More Email Subscribers Starting Today
• Email Confirmation Message Series Best Practices: Grow Your List Faster Starting Today
• 58 Online Copywriting Power Words and Phrases
• A Successful SEO Press Release Example
• How to SEO Tag Pages and Create Fast and Simple Resources
• How to Navigate Machine Learning for SEO as an Editor
• What is SMO? Develop Your Social Media Strategy in 8 Steps
• Social Media Marketing for Magazines: How Top Publishers Get Seen
• Facebook: White Hat and Black Hat Practices for Increasing Post Visibility
• The 14 Most Clickable Social Media Headlines
• Create Better Vanity URLs: 8 Dos and 8 Don’ts
• And much more!

What are you waiting for? Please start reading and watching Mequoda Pro’s Organic Audience Development Training Program today!

With a Mequoda Pro Charter Membership, you get a full training program of do-it-yourself digital publishing and marketing—sign up now with this special $1 introductory offer, and watch your revenue and profits soar!

When you join Mequoda Pro as a Charter Member now, you’ll get instant access to this premium content—plus a whole lot more!

Do you want to grow your online audience, revenue, and profits for your publishing business? Have you experienced the sticker shock of some digital publishing software, developers, and consultants? And are you ready to roll up your sleeves to learn how to execute proven online publishing program strategies and tactics—things you can implement yourself, and some of it very quickly?

Great news for you if you answered “yes” to all—or even some—of these questions! Announcing Mequoda Pro, the brand-new resource for anyone looking to make your digital magazine or newsletter publishing venture hugely profitable.

With a Mequoda Pro Charter Membership, you are guaranteed to double your digital publishing revenue in five years or less!

You’re probably wondering how I can make the claim that you’ll double your revenue when you follow all of the best practices you’ll learn about with your Mequoda Pro Charter Membership. Experience. Pure, plain, proven experience!

Mequoda has been around for almost two decades—and we’ve helped many magazine publishers during that time, including Prime Publishing, Yankee Magazine and Hearst Magazines … and we count AAA Northeast and the Biblical Archaeology Society as clients (non-profit membership organizations that both have magazines!).

Plus, we’ve helped digital premium newsletters such as personal investing advisory publishers Cabot Wealth Network and The Successful Investor to grow audience, revenue, and profits—so, we have lots of proof that our digital publishing and marketing strategies really work!

And Mequoda has even launched our own digital magazine brand, Food Gardening Network, because we believe in practicing what we preach—we are in the business of deploying the very advice you’ll get with Mequoda Pro, so we’re always up-to-date on the latest trends and best practices!

Mequoda is a full team of publishers and marketers with decades of experience—and when you join the very-affordable Mequoda Pro, you get access to all of this valuable experience and knowledge for your own publishing operation—for a special introductory price of just $1 a week for 12 weeks! That’s a bargain that can’t be beat anywhere in the publishing services world!

Mequoda Pro is the best do-it-yourself publishing and marketing resource around—and loaded with benefits!

With your Mequoda Pro Charter Membership, you’ll be well informed and well prepared to execute powerful publishing programs and revenue-multiplying marketing strategies, to create a highly profitable publishing business that will be the envy of all in your niche.

And during your Mequoda Pro Charter Membership, you’ll prosper with these unique benefits:

• You’ll quickly learn the basics of digital publishing and marketing— the strategies and tactics needed to make your publishing operation profitable and successful.
• You’ll save time and money with the best publishing and marketing do-it-yourself program on the planet!
• You’ll have practical tools and templates—a full program, complete with show-me-how videos—to guide you about exactly how to execute every critical publishing and marketing task.
• You’ll learn what’s new, what’s working best, and what isn’t working any more—with concise, hard-hitting advice from the full team of Mequoda experts on hand to explain and to mentor you.
• You’ll have industry leaders who are recognized experts in publishing and marketing available for your own specific questions during your charter membership!

Your Mequoda Pro Charter Membership includes privileges and benefits that are reserved exclusively for Charter Members like you.

Summary of Mequoda Pro Charter Membership Benefits
Description	Your Price
Mequoda Pro Charter Membership gives you do-it-yourself digital publishing and marketing tools to help you boost your audience, revenue, and profits—save $135 off the regular 12-week membership fee, a 92% discount!	$49/month Now only: $1 a week for 12 weeks!
In-Depth Tutorials—get immediate access to a library of digital publishing and marketing tutorials, covering email templates, landing page templates, and web page templates. Learn exactly how—and why—specific components work. Plus, 26 new tutorials over the coming year!	INCLUDED
Training Programs—full access to the library of topic-specific training videos and bonus articles that include best practices for digital publishing strategy, organic audience development, email capture testing, and subscription website marketing. Plus, 4 new training programs over the coming year!	INCLUDED
Lesson Previews—guided tours of In-Depth Tutorials, Training Programs, and other premium content—delivered to your email inbox twice a week from Executive Editor Bill Dugan.	INCLUDED
Mequoda Pro Charter Membership Help Desk—get our entire team of expert publishing and marketing professionals to answer your specific questions—an exclusive benefit for members only!	INCLUDED

Do you have questions about the best ways to save time and money when building your publishing operation? Questions such as:

• What are the proven and most successful ways for attracting new visitors to my website? Some of the answers might surprise you.
• How can I organize my website so that my content is found by online searchers and is user friendly? Find out why content—and how you organize it—really matters!
• What are the top tactics for capturing new email addresses from my site’s visitors? Get easy-to-use templates for quickly deploying the most important email-capture elements.
• Are there any pitfalls to avoid when setting up email-capture elements at my website? Make these missteps, and you could lose tons of potential new customers.
• Which technology tools are the best for every function I need to effectively run my publishing business? And which tools are simply too expensive and are unnecessary bells and whistles? Get the answers now.
• If I can spend my time and money on the most important digital publishing initiatives, what things should I be doing to engage my audience? Stay away from these five time-and-money wasters!
• How often is acceptable for emailing my list (I’ve heard that once a week is enough)? Ditch everything you thought you ever knew about email contact frequency! Learn how things have changed about acceptable email frequency (even within the last year)!
• What level of resources and staffing are needed for me to execute a successful digital publishing program? Get outlines and best practices for building a successful team.
• How should I structure my premium product offerings, to make the most money? Find out how successful digital publishers monetize their audience in big ways.
• What key metrics should I be aiming for with my digital publishing operation? Get the latest industry benchmarks for measuring your success!

Mequoda Pro is an answer machine for you! When you join now, you’ll get all the answers you need to create, manage, and grow your own digital publishing venture. And you’ll get In-Depth Tutorials and Training Programs to show you exactly how it’s all done—such as:

• Mequoda System Essentials: Learn how to attract, capture, engage, and monetize your site visitors
• Organic Audience Development: How to build a huge online audience for your content and products
• Search Engine Optimization: Get your content found online by qualified prospects
• Email Capture Testing: Best ways to convert site visitors into customers
• Subscription Website Marketing: How to successfully sell subscriptions online/li>
• Social Media Optimization: Time-saving ways to use social media for your publishing brand
• Email Marketing Strategy: Top 7 email templates for selling your products and services
• Landing Page Optimization: Best practices for order pages that turn site visitors into buyers
• Digital Magazine Publishing: How to create an engaging and profitable digital magazine
• Membership Website Development: Building your site for the membership mindset

You’re not alone with your publishing and marketing needs—and there’s no need to spend a lot of money to start from scratch and to try reinventing the wheel! With your Mequoda Pro Charter Membership, you’ll be fully equipped to follow the experts and deploy a profitable digital publishing business on your own!

Please accept this special $1-a-week introductory offer, to try it out and see for yourself—this low-risk offer won’t last, so act today!