|Magazines||The State of Publishing After Penguin 2.0|
by Don Nicholas on June 10, 2013
It was just a couple weeks ago that Matt Cutts announced Penguin 2.0 and made content publishers fear for their long-tail lives, as he often does, usually without so much of a warning.
In the days immediately before and following the release of Penguin 2.0, many of our Gold Members clients expressed concern about what exactly … Continue
|Magazines||$3 Billion: Get Yourself a Piece of the Digital Magazine Action|
by Mary Van Doren on June 11, 2013
The Internet is swimming in articles and blogs in which pundits opine that the tablet revolution isn’t that big a deal for the magazine industry. Nothing to see here, they say. Move along. One blogger even cites one of our very own tablet study statistics – that only 26% of tablet users prefer digital to … Continue
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|An Email Calendar That Re-Uses Magazine Content to Sell Magazines|
by Amanda MacArthur on June 12, 2013
Knitting Daily, a crafting website that anchors Interweave Knits, is a Mequoda best-practice website. Over the next few months I’ll be analyzing the editorial calendars of publishers, and given that the folks at Interweave have always been our golden children, we decided to start with them.
On KnittingDaily.com, a user is given unlimited opportunities to sign … Continue
|Websites||Essential Website Homepage Ideas for any Subscription Website Redesign|
by Mary Van Doren on June 13, 2013
The difference between $1.8M and $438K in new revenue is your conversion rate and architecture.
At Mequoda, we do a lot of work with clients who are starting from scratch with online publishing and subscription website marketing. They get the full benefit of the Mequoda Method because we build their website to take best advantage of SEO and optimize it for conversion of visitors to email subscribers and, ultimately, buyers … Continue