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Mequoda Week in Review for June 10-14th, 2013

Magazines The State of Publishing After Penguin 2.0

by Don Nicholas on June 10, 2013

It was just a couple weeks ago that Matt Cutts announced Penguin 2.0 and made content publishers fear for their long-tail lives, as he often does, usually without so much of a warning.

In the days immediately before and following the release of Penguin 2.0, many of our Gold Members clients expressed concern about what exactly … Continue

Magazines $3 Billion: Get Yourself a Piece of the Digital Magazine Action

by Mary Van Doren on June 11, 2013

The Internet is swimming in articles and blogs in which pundits opine that the tablet revolution isn’t that big a deal for the magazine industry. Nothing to see here, they say. Move along. One blogger even cites one of our very own tablet study statistics – that only 26% of tablet users prefer digital to … Continue

Discover the strategy for successful digital content marketing when you download our FREE white paper: Digital Content Marketing Strategy.

Email An Email Calendar That Re-Uses Magazine Content to Sell Magazines

by Amanda MacArthur on June 12, 2013

Knitting Daily, a crafting website that anchors Interweave Knits, is a Mequoda best-practice website. Over the next few months I’ll be analyzing the editorial calendars of publishers, and given that the folks at Interweave have always been our golden children, we decided to start with them.

On KnittingDaily.com, a user is given unlimited opportunities to sign … Continue

 

Websites Essential Website Homepage Ideas for any Subscription Website Redesign

by Mary Van Doren on June 13, 2013

The difference between $1.8M and $438K in new revenue is your conversion rate and architecture.

At Mequoda, we do a lot of work with clients who are starting from scratch with online publishing and subscription website marketing. They get the full benefit of the Mequoda Method because we build their website to take best advantage of SEO and optimize it for conversion of visitors to email subscribers and, ultimately, buyers … Continue

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