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Mequoda Weekly: December 17th, 2012 – December 21st, 2012

Let us transform your organization into a digital publishing powerhouse – as we have for dozens of your colleagues and competitors already. Join us for the Internet Marketing Intensive!


13 Best Free Event Listing Websites

In person live events are a preferred medium. When a passionate user is committed to a topic, they want to go to the source; the author, guru expert that really knows the content. They want an interactive presentation. They want to be able to ask questions, see facial expressions, body language. They want to connect with the expert about what they know.

Of course, this can vary, in terms of the actual experience to include everything from a one-to-one conversation, that we might call consulting or mentoring, to something that is one to many that’s still interactive; a small workshop or a conference, like the live events we present at Mequoda Group. Read more…


First Impressions: The Subject Line for Introduction Email is Critical

Are you losing new customers before you’ve even started?

“Hello, sailor. Can I buy you a drink?”

“Do you come here often?”

Of course these silly pick-up lines are good for a laugh, but do you know how to really introduce yourself to new prospects? When you’re about to launch a relationship with new customers, the subject line for introduction email is the first time you get to try to impress them.
No matter how brilliant your audience acquisition strategy was to get those email addresses, if they don’t open this very first email, the relationship is over before it’s begun. Read more…


Choosing Website Color Schemes: 16 Tools for Designers

Branding comes into play when choosing colors for your website.

Most brands stick with their main colors. However, some businesses go through an entire rebranding when they launch or relaunch their websites, causing the “color” question to be taken into serious consideration.

If you’re redesigning your website, or simply enjoy the art of color, consider these popular website color schemes and the tools that helped develop them. Read more…


The Strategies of a Successful Keyword Checker

So, you’re the keyword checker in your publishing company. Maybe you’re the editor, who writes blog posts and optimizes them for the web. Or maybe you’re the analyst who compiles the keywords for the editors and copywriters to use. Either way, your sacred title of keyword checker comes with great responsibility to help your business improve and get more traffic from your research. And not just new content either, so keep reading. Read more…


If you have only a nominal understanding of digital publishing, or none at all, you must attend the Internet Marketing Intensive.


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