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Mequoda Weekly: February 25th, 2013 – March 1st, 2013

Let us transform your organization into a digital publishing powerhouse – as we have for dozens of your colleagues and competitors already. Join us for the Internet Marketing Intensive!

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Creating Good Blog Names is as Simple as Picking the Best Keyword Phrase

One of the huge advantages of creating a new portal brand is having the chance to pick the name with SEO in mind.

This is our absolute favorite strategy for naming blogs and portals. In this principle strategy for choosing the best blog name, we take your uber phrase and put the word “daily” behind it. Keep Reading

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Best Landing Page Examples of Great Anxiety-Ridden Headlines

“You either want something you don’t have, or you have something you don’t want.”

One of the main truths in life that every copywriter needs to know is to use basic human anxiety as a tool in their work.

The key to selling a product is making people feel like they need something. Obviously you should also be providing something of value, or superior quality than all of your competitors, too. But when it comes to selling that item, the copywriter that makes the buyer feel like they need it right now, wins. Keep Reading

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Website Design Samples of Our 16 Archetypes

Gas stations, supermarkets and bookstores are all retail businesses. They all resell products, yet the specifics of their business models and their physical infrastructures are very different. Optimizing those specifics will support higher revenue, lower operating costs and happier customers.

Online publishing also supports different business models and each business model requires specific infrastructure to optimize the user experience, maximize revenue and keep costs low. Unlike a physical gas station or bookstore operator, the successful online publisher interacts with their customer in a virtual infrastructure—their website.

The Mequoda Research Team has analyzed more than 2,000 media websites and concluded there are 16 primary website archetypes—or basic templates from which all other similar websites are patterned. They are different based not only on the type of content they provide, but also how that content is paid for—by the user, or by a sponsor—or both. Keep Reading

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Turning the 404 Error Message into a Positive Website Marketing Tool

All of us have come across the 404 error page message at some time or the other. The 404 pops up when you have connected to the server and the server cannot find the requested page. The page has either been deleted, or the visitor has mistyped a URL or just happened to click on a broken link.

We recently had a client lose significant traffic on a blockbuster post when they changed the URL and caused a 404 error for many of their inbound links, and disappeared temporarily in Google until the page was re-indexed.

Whatever be the nature of your website, the 404 error is irritating and often visitors just navigate away from the website completely. That’s not what you want.

Luckily you now have the Google Analytics Tracking Code (GATC) to help you identify the 404 error, locate the source and rectify the broken links in your website.

Ensure you have a good error page template and have the Google Analytics Tracking Code (GATC) added to it. The GATC helps you track the pages and find the broken links. Keep Reading

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If you have only a nominal understanding of digital publishing, or none at all, you must attend the Internet Marketing Intensive.

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Posted in Week In Review

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