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Mequoda Weekly: January 28th, 2013 – February 1st, 2013

Let us transform your organization into a digital publishing powerhouse – as we have for dozens of your colleagues and competitors already. Join us for the Internet Marketing Intensive!

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How to Organize an Internet Marketing Services Department

I’ve been running marketing services departments and companies for the better part of 30 years. Mequoda Group is an independent co-operative Internet marketing services company that currently supports 20+ client organizations. The most common marketing system configuration we’re supporting is a daily portal or blog at the core with one or more subscription websites, and an online store that sells books and videos. Our organization doesn’t produce any of the original premium content, but we do produce a lot of the affinity content that is used for audience development including white papers, blog posts, and social media. We also produce and analyze the email newsletters, email promotions, and landing pages that are used to generate revenue.

I’ve also helped a number of clients build their own internal Internet marketing services department. Unsurprisingly, the organizations I’ve helped build very closely resemble the organization that I currently manage. While I won’t tell you that the way I do it is the only way to run an Internet marketing services company, I will tell you that I’ve evolved my structure over time and that it works pretty well.

Let me share the 11 functional areas that are integral to the services we provide. Keep Reading

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SEO Campaigns Can Be the Key to Making Millions Online

Did you ever hear the one about the small, special-interest publisher who made more than $2 million from a single, 12-page PDF?

Would you believe me if I told you that content was free?

Believe it. It’s not a fairy tale – it’s a true story. We even use it to illustrate the beauty of strategic SEO campaigns in our upcoming webinar, The Mequoda SEO Campaign: Making Money from Free Content. And right now I’m going to share some secrets of Mequoda SEO campaigns just like it. Keep Reading

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10 Website Design Ideas that Make Lazy Visitors Click More

Reader engagement is a key metric important to all publishers. Time spent, pages per visit and return visits are all numbers that every online publisher should hold near and dear.

The problem with the information overload of the internet is that website readers get lazy. When they come in from search engines, they often click, find what they’re looking for and head off in another direction.

However, if you give them better reasons to click, they’re more likely to keep digging. Keep Reading

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10 Link Building Best Practices and 5 Things You Should Never Do

Link building in itself is sort of black hat. You’re putting in effort to create inbound links that weren’t created organically.

But as marketers, you have a duty to pay attention and try to build quality backlinks. Thankfully, there are still plenty of white hat, legitimate strategies out there for you to try.

They require a little extra effort, but if you’ve hung around with us, you know we’re big fans of elbow grease. Keep Reading

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If you have only a nominal understanding of digital publishing, or none at all, you must attend the Internet Marketing Intensive.

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