Mequoda Weekly: June 17 – 21st, 2013

Let us transform your organization into a digital publishing powerhouse – as we have for dozens of your colleagues and competitors already. Join us for the next Digital Publishing & Marketing Intensive!

Strategy The Best Webmaster Job Description: 7 Key Duties

by Don Nicholas on June 17, 2013

The evolution of a webmaster job description continues in the digital age

At Mequoda we have three system managers who manage more than a dozen websites, and with that, more than a dozen webmasters. Just like any other role, the webmaster job description continues to grow with its environment and is always adapting to many roles … Continue

Magazines Black Belt Magazine: 9,600 Digital Subscriptions in 12 Months

by Mary Van Doren on June 18, 2013

Debate rages in magazine land about the future of the industry, and especially the role that digital magazine publishing will play in that future. But at least at Active Interest Media, there’s little doubt about what’s keeping Black Belt magazine in fighting trim, and there’s plenty of earned optimism about the digital future.

Black Belt sold … Continue


Email 35 Steps for Building an Email List with Freemiums

by Amanda MacArthur on June 19, 2013

Call it what you want, but here at Mequoda we’ve assigned the title Rapid Conversion Landing Page to a landing page that collects an email address and offers a free product (Freemium) in exchange. You’ve seen them around here, here, and here.

If you’ve ever read our blog before or attended one of our Intensives or … Continue

Websites Reader Favorites and Cross-Pollination Make Prime Publishing a Winner

by Mary Van Doren on June 20, 2013

A 2011-12 growth rate in website visitors of 46% … overall revenues up 50% every year (and solely dependent on advertising) … it’s a dream life for Prime Publishing and its 14 crafting and cooking sites.

It’s also well deserved, because operations there are so button-down with Best Practices that nothing is left to chance or guesswork … Continue

If you have only a nominal understanding of digital publishing, or none at all, you must attend the Digital Publishing & Marketing Intensive!



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